モバイル音声市場の予測と戦略 2010-2015年:主要オペレータの課題と戦略Future Mobile Voice Forecasts and Strategies, 2010-2015
サマリー※上記電子媒体価格は、シングルユーザ価格です。目次
この調査レポートは、主要なモバイルオペレータの音声サービスの戦略と課題を調査しています。
Voice faces a market defining point driven to the point of commoditization by competitive forces , new entrant pretenders and disruptive technologies. Overview In tackling these challenges, the industry faces the prospect of migration from circuit-switched technology to packetized approaches in both the access and core network. Should voice fail to successfully translate into this new IP-oriented world, it risks becoming nothing more than a commodity – a position which would have dire consequences for the mobile operators, which historically have generated the vast majority of their revenues from voice services and have as yet failed to substitute them with data services. The most likely future for voice is to navigate a course that brings more value through the integration of data capabilities, re-imaging voice in the context of rich voice. Case studies include:
Lead Analysts Paul Merry- Senior Analyst, Operator Strategies
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