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この調査レポートは、世界の携帯端末市場を詳細に調査し、市場動向やベンダ戦略、技術について分析しています。

The handset market has seen a recovery in 2010, following the impact of the economic downturn in 2009 and sales volumes are expected to continue rising. However, in the highly competitive market striking the balance between providing scale and making healthy margins is proving difficult. Growth in the smartphone market has also attracted more players to the sector, causing a shake-up of the industry dynamics, which has brought with it a re-examination of segmentation, costs and the user experience.

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Overview

Although the global recession has impacted the volume of mobile handsets in recent years, this trend has not been seen in equal measure across all segments. While demand on the mid-tier fell away, sales of new smartphones has grown, due largely to consumer demand and mobile operators’ focus on increasing smartphone penetration.

Now in its 12th Edition, Future Mobile Handsets is the definitive guide to the worldwide handset market and provides an in-depth analysis of mobile handset device trends, key industry issues, market segmentation, advances in hardware technology and software solutions, and comprehensive market data and five-year forecasts.

Some of the current industry-critical issues covered in this new edition include:

• Just how much has the global recession affected the outlook for handset sales volume?
• Who are the major players in the handset value chain and why?
• What are the latest segmentation trends and strategies?
• Where could opportunities from the global downturn emerge? What are the prospects for the emerging markets?
• Which features, technology and software are offering a competitive edge?
• How will the average cost of goods (COGs) across the whole mobile handset market affect average selling price and margins?

For over a decade senior executives have relied on our unrivalled coverage, in-depth analysis and reliable forecasts as their preferred information source on the marke

This research will help you

Operators

• Understand how the handset manufacturers are segmenting the market and how this aligns with your customers and markets
• Review the emerging features and functionality, their impact on network traffic and the revenue-generating opportunities
• Analyse which handsets and manufacturers should be an essential part of your portfolio.

Handset manufacturers

• Review your manufacturing and out-sourcing strategies by looking at the strategies being employed by your competitors. Establish the market best practice
• Establish your competitive position through a thorough review of the significant players
• Align your five-year strategy and sales projections with the latest market estimates.

Component and software suppliers

• Understand the challenges that the handset manufacturers and operators face and ensure your business is aligned
• Align your long-term sales projections with accurate global estimates
• Review your research and development strategy with market demand

Countries/regions covered in our forecasts and analysis

• Asia-Pacific
• Eastern Europe
• Latin America
• Middle East & Africa
• North America
• Western Europe
  
  

詳細資料はこちらよりご依頼ください。

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