この調査レポートは、インド、中国、日本、オーストラリアなどを含む、アジア・太平洋地域の主要16ヶ国のテレビ市場を調査している。
The attractive Asia Pacific TV sector continues to offer a range of lucrative opportunities for international TV players and investors. New technologies are making a major impact, while increasing competition among the TV platforms is helping drive through an upgrade of analog to digital.
Previously under-developed markets are now starting to offer real opportunities in several Asia Pacific TV territories.
Overview
With China, easily the world’s biggest pay-TV market, plus three others in the top 10 (India, Japan and South Korea), Asia Pacific is the leading region in terms of pay-TV subscriber numbers. Of the 674 million pay-TV subscribers worldwide at end-2010, data from Informa Telecoms & Media shows that the Asia Pacific accounted for 357 million – a 53% share. This share is forecast to exceed 56% by 2016, when Asia Pacific will have 470 million pay-TV subscribers.
Pay TV will generate revenues of US$47 billion in 2016. In addition to good progress from the regional giants China and India, strong pay-TV subscriber-number growth will also be experienced in emerging markets like Thailand, Vietnam and Indonesia.
Despite lower growth in its pay-TV subscriber base than most of its regional neighbors, Japan’s higher ARPU level means it remains dominant in Asia Pacific in revenue terms, accounting for 29% of the region’s pay-TV revenues in 2010. This share will fall a little by 2016, mainly at the expense of China, which is catching it up fast and will be just behind in 2016.
Countries covered:
- Australia
- Pakistan
- China
- Singapore
- Hong Kong
- South Korea
- India
- Sri Lanka
- Indonesia
- Taiwan
- Japan
- Thailand
- Malaysia
- The Philippines
- New Zealand
- Vietnam
What's new
- Comprehensive forecasts to 2016 – including penetration rates for triple play and new operator-specific forecasts and secondary set analysis
- The most up-to-date crucial information to enable you to maximize your opportunities within the region
- Market movements – new quick guides to the key developments in each country
- Country-by-country analysis of 16 key territories, including the giant Indian and Chinese markets
Contributing Analysts
Adam Thomas- Media Research Manager, TV
Simon Molony- Media Research Analyst, TV
Adrian Reynolds- Media Research Analyst, TV
価格表 | ※価格は、電子媒体価格です。
(ハードコピーでも購入できます。詳細は、データリソースまでお問合せください。)
電話:03-3582-2531、Eメール:info@dri.co.jp) |
| シングルユーザライセンス | 995 英ポンド |
| 2-5ユーザライセンス | 1990 英ポンド |
| 企業ライセンス | 2985 英ポンド |
