目次
この調査レポートは、世界の3Dテレビ市場について調査している。主要メーカーの動向、ワールドカップなどの主要なスポーツイベントが普及にもたらす影響、オペレータのプロモーション、新興国やプラットフォームへのビジネスチャンス、機器の価格下落が普及率にもたらす影響の分析、映画産業・DVD・ゲームの影響などを調査している。
3DTV adoption made some good progress in 2010. But content remains fairly scarce and equipment is expensive. But with many key industry players backing this new technology, it is now positioning itself to move beyond ‘early-adopters’ into the mainstream.
3DTV functionality is being used by TV operators as an important differentiator. They want 3DTV to indicate to customers that they are serious players.
Overview
Informa’s 3DTV forecasts and analysis tracks the technology’s progress to date and up to 2016. Early adoption has been driven by its status as a novel technology attractive to early adopters. To move into the mainstream it now has to deliver compelling content combined with a high-quality viewing experience. 3DTV benefits from the backing of many key industry players: set manufacturers, content owners, broadcasters, platforms and operators. These parties have sufficient collective clout to create consumer momentum.
Several high profile 3D movies have already appeared in the cinema, which has helped to generate consumer awareness and demand. The slate of 3D productions is expanding. The Studios want to transfer this demand to DVD, especially using blu-ray. At the same time, games console manufacturers and publishers are developing 3D games, further pushing overall demand.
Sport is one of the main genres benefiting from 3D. Associations are always keen to exhibit their sports in new and compelling ways to viewers. There are a huge number of high-profile sporting events which will provide a great showcase for 3D programming.
3DTV programs and channels can broadcast via most existing HD set top boxes – so benefiting from a large installed base. Set manufacturers also report that the additional 3D component necessary is relatively cheap to install.
Key issues addressed:
- Track how key industry players are driving 3DTV take up
- Find out how key sporting events like the World Cup have driven penetration
- Learn how Operators are promoting their 3D Services
- Identify investment opportunities in new countries and across platforms
- Analyse what the impact of falling equipment prices have on 3D penetration
- Understand the impact and influence of the film industry, DVDs and games on 3DTV
Covers 53 countries and each country includes forecasts:
- TV households
- 3DTV active homes
- Digital TV households
- DTT households
- Digital cable TV households
- Pay DTH households
- Paying IPTV households
Contributing analysts
- Adam Thomas - Media Research Manager, TV
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