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この調査レポートは、米国のビジネス市場におけるタブレットPCの使用状況について調査しています。

Abstract

The tablet has been the hottest device in the consumer market since Apple’s 2010 iPad launch. Yet over the past year, tablet use has begun to crossover from the consumer world into the workplace. These new survey results show the extent to which tablet use extends into business environments.

With this report clients can

• Determine the primary business uses for tablets
• Identify the types of downloaded business applications
• Create targeted product roadmaps based on purchase plans for specific tablet screen sizes
• Understand the market drivers and barriers to future use and adoption

This report is based on survey results derived from In-Stat's Technology Adoption Panel (TAP) of technology users and decision makers who contribute their opinions and insights about technology usage and technology issues in the workplace and at home. This particular survey yielded 905 respondents. Survey questions were focused on tablet usage for business and personal use.

目次

Figure 1.  Which, if any, of the following do you own?
Figure 2.  For tablet owners in our sample, what other devices do you own?
Figure 3.  For the tablet owners in our sample, who paid for the tablet?
Figure 4.  Is your tablet used for personal or professional reasons?
Figure 5.  What brand(s) do you own?
Figure 6.  Personal Uses for Tablets
Figure 7.  Does your company issue tablets to employees for business purposes?
Figure 8.  Does your firm allow employees to bring their own tablets into the workplace?
Figure 9.  Which brand of tablet is most commonly provided by your company?
Figure 10.  Are you aware of the various ways that company-issued tablets are being utilized in your workplace?
Figure 11.  What ways are the tablets being used for business purposes?
Figure 12.  Single Top Business Use for Tablets
Figure 13.  Business Uses for Tablets that Users Ranked in Their Top 3 Uses
Figure 14.  When using your tablet for business reasons, where do you use it most often?
Figure 15.  How has using a tablet for business affected your work productivity?
Figure 16.  What type of connectivity does your tablet have?
Figure 17.  When using your tablet for business purposes, how do you connect to the Internet?
Figure 18.  How many business applications have you downloaded on your tablet?
Figure 19.  What type of business-related applications have you downloaded on your tablet? (Please select all that apply)
Figure 20.  Percentage of Free Business Applications by Application Type
Figure 21.  Mean and Median Price Paid for Business Applications by Category
Figure 22.  Average Cost of Photos and Video Business Applications
Figure 23.  Average Cost of Road/Traffic Conditions Business Applications
Figure 24.  Average Cost of General Business News Business Applications
Figure 25.  Average Cost of World and Local News Business Applications
Figure 26.  Average Cost of Specialty News (Specific Only to Your Business Segment) Business Applications
Figure 27.  Average Cost of Mapping and Directions for Use During Business Travel Business Applications
Figure 28.  Average Cost of Specialty Business and Enterprise Applications
Figure 29.  Average Cost of Phone Tools and Utilities Business Applications
Figure 30.  Average Cost of Calculator Business Applications
Figure 31.  Average Cost of Business Travel Applications
Figure 32.  Average Cost of Business Travel Applications That Assist With Expense Reporting and Tracking
Figure 33.  Average Cost of Search and Reference Business Applications
Figure 34.  Average Cost of Document Management and Editing Business Applications
Figure 35.  Average Cost of Other Business Productivity Applications
Figure 36.  Average Cost of Email Business Applications
Figure 37.  Average Cost of Instant Messaging Business Applications
Figure 38.  Average Cost of General Social Networking Business Applications
Figure 39.  Average Cost of Video Conferencing Business Applications
Figure 40.  Where do average people obtain business applications for a tablet?
Figure 41.  Are you planning to buy a tablet to be used fully or partially for business purposes?
Figure 42.  For those who are buying a tablet for a business purpose within the next 12 months, how much are you willing to pay?
Figure 43.  What tablet brand are you most likely to purchase?
Figure 44.  What screen size do you plan to purchase?
Figure 45.  For what specific work purposes will the tablet be used?   Please select all that apply
Figure 46.  Do you intend to purchase a tablet with Wi-Fi or Wi-Fi+3G capability?
Figure 47.  What features would you require when purchasing a new tablet?  Please select all that apply
Figure 48.  How important will a Windows OS option be to you when considering your next tablet purchase?
Figure 49.  Will security issues (i.e., how information stored on tablet is protected) be a factor when considering your next tablet purchase?
Figure 50.  Respondent Gender
Figure 51.  Respondent Last Year of School Completed
Figure 52.  Respondent Household's Approximate Pre-Tax Income
Figure 53.  Respondent Organization's Primary Line of Business
Figure 54.  Number of Employees in the Respondent's Organization
Figure 55.  Frequency of Travel for Respondents
Figure 56.  3G and Wi-Fi Connectivity by Frequency of Business Travel

タブレットはビジネス市場に拡大、電子メールと記録が最もよく利用される

アリゾナ州スコッツデール、2012年2月14日
2010年にアップルのiPad発売以来、タブレットPCは消費者市場で最も注目のデバイスとなった。しかし昨年から、タブレットの使用はビジネス現場にも拡大しはじめてきた。米国調査会社インスタット社は、ビジネス利用におけるタブレットPCの利用で多いのは、Eメール、カレンダー管理、記録、プレゼンテーションであり、Eメールの利用は通常のオフィスの77％にのぼっていると報告している。

「Eメールは、ビジネスユーザの利用するタブレット用途で、断トツの一位を占めている。しかしデータを詳細にみると、多くの有力なニッチ市場が散見することがわかる。ビジネスタブレットユーザが、'利用しているアプリケーションをすべて回答する'という場合には、例えば「記録」は'最もよく利用するアプリケーション'の2番目に位置する。しかし、調査回答者が最も重要なものをひとつあげるという場合には「記録」は最下位である。また、Eメール以外の'最も重要な利用法'としては「顧客管理」と「ITネットワークインテリジェント」と回答している。

インスタット社は、下記についても調査した。

• 企業のネットワークに接続できると回答したのは半数以下だった
• ユーザが自分のタブレットを仕事に持ち込むというのが最新の動向である
• 今回の調査では、使用料を企業が支払っているというタブレット所有者は22％にすぎない
• 3Gでタブレットを利用していることと出張の多さには、高い相関関係がある

インスタット社の調査レポート「米国ビジネス市場のタブレットユーザ調査　－　The Business of Tablets: Tablet Usage in US Business」は、ビジネスや家庭で技術利用や技術問題について発言権もあり見解をもつ、技術ユーザや意思決定者で構成される、インスタット社の「Technology Adoption Panel (TAP)」による調査である。TAPは、約18000名の技術ユーザや意思決定者のオンライン調査のパネルであり、この調査では905名が回答した。調査項目はビジネスと個人利用のタブレットの利用法に注目している。

[プレスリリース原文]
Tablets Make Their Way Into the Workplace: Email and Note Taking are Most Popular Business Uses