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目次

The in-flight broadband market continues to develop and evolve at a rapid pace. Plane deployments, while shy of stated goals, continue to grow and usage rates are climbing. Providers still face challenges but are adapting to market demands by redefining service offerings. It is how these providers respond to current challenges that will make or break the future of in-flight broadband. This report examines the in-flight broadband market, offering unique analysis including:

• Forecast of planes deployed and installation revenues
• Discussion of barriers to usage and possible solutions
• Competitive analysis of leading in-flight connectivity providers including Gogo, OnAir, Panasonic, and Row 44
• Forecast of connects and usage revenues
• Analysis of additional revenue opportunities including video and voice services as well as operational, e-commerce, and advertising revenues.

Table of Contents

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• Executive Summary
• Introduction
  • Laying the Foundation
  • Why Now?
    • Cost Is a Four-Letter Word
    • Shifting Airline Perspective
    • In-Flight Entertainment Evolving
    • Penetration of Wi-Fi-Enabled Devices
• Growth Enablers and Inhibitors
  • Growth Enablers
  • Growth Inhibitors and Threats
• Market Structure
• Connectivity Solutions
  • Connectivity to the Plane
    • Air-to-Ground Network
    • Satellite
  • Pros and Cons
  • Passenger Access
    • Access Device
• In-Flight Broadband Providers
  • Aircell’s Gogo
  • Panasonic
  • Row 44
  • OnAir
• Competitive Landscape
  • Airline Contracts
  • Cost
  • Coverage
  • Business Model
  • Service Suite
  • Partnerships
  • Emerging Competitors
• Impact of Roaming on In-Flight Service
  • What Is Roaming?
  • Why Is It Important?
  • Gogo Roaming Partnerships
  • Growth in Usage Among Roaming Partners
• Usage Analysis
  • Growth in Usage
  • Anticipated Future Growth
  • Bandwidth Consumption on the Rise
  • User Profile: Who’s Using In-Flight Wi-Fi?
• Service Suite: Leveraging the Network and Driving Revenue
  • What Passengers Want
  • Video
  • Voice
  • Shopping
  • Content
• Market Analysis
• Varying Business Models
  • Point-of-Sale versus Wholesale
  • Subsidized Equipment
  • White Label versus Branded
• Access Partnerships
• Billing Models
• Pricing
  • Willingness to Pay
• Production-Based Installations
• Non-Passenger Revenue Alternatives
  • Subsidized Access
  • Retail
  • Operational Support
• Deployment and Usage Forecast
  • Market Share
    • Possible Shifts in US Market Share Coming
  • Plane Deployment
  • Installation Revenues
  • Usage Sessions
    • Sessions by Access Device
  • Revenues
  • In-Flight Video Usage Revenues
  • Regional Analysis
    • Airline Contracts
    • Usage and Revenues
• Methodology
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1.  Factors Impacting Success: Connexion vs. Now
• Table 2.  Fuel Burn Cost Savings: Connexion vs. Now
• Table 3.  Benefits and Shortcomings of Ka Satellite Connectivity
• Table 4.  Air-to-Ground vs. Satellite: Pros & Cons
• Table 5.  Gogo Airline Partners: Q3’11
• Table 6.  Competitive Analysis: Provider Strengths and Weaknesses
• Table 7.  Comparative Business Model Analysis
• Table 8.  Comparative Pricing: Gogo vs. Expressed Willingness to Pay
• Table 9.  In-Flight Broadband Provider Market Share Q3’11
• Table 10.  Planes Deployed with In-Flight Wi-Fi, by Region, 2010-2015
• Table 11.  Gogo Deployment Contracts and State of Completion
• Table 12.  Installation and Equipment Revenues (US$ in Millions), by Region, 2010-2015
• Table 13.  In-Flight Wi-Fi Sessions (Millions), by Region, 2010-2015
• Table 14.  In-Flight Wi-Fi Revenues (US$ in Millions), 2010-2015
• Table 15.  Worldwide In-Flight Internet and DBS Video Revenues (US$ in Millions), 2010-2015
• Table 16.  Airline Broadband Deployment Contracts by Region

List of Figures

• Figure 1.  In-Flight Broadband Enabled Planes and User Sessions (Millions), 2010-2015
• Figure 2.  Worldwide Wi-Fi Phone, Tablet, Netbooks, and Notebooks Device Shipments (Millions), 2010-2015
• Figure 3.  In-Flight Broadband Market Structure
• Figure 4.  Air-to-Ground Network Schematic
• Figure 5.  Satellite Network Schematic
• Figure 6.  Devices Anticipated to be Used with In-Flight Broadband
• Figure 7.  Competitive Matrix for Cost of In-Flight Solutions
• Figure 8.  Growth in In-Flight Broadband Usage Among iPass Subscribers, Q2’10-Q1’11
• Figure 9.  Growth in In-Flight Usage Rates Among Survey Respondents, 2009-2011
• Figure 10.  Expressed Intent to Use In-Flight Wi-Fi
• Figure 11.  Impact of Service Suite Development
• Figure 12.  Demand for Services In-Flight
• Figure 13.  Willingness to Pay for In-Flight Broadband by Length of Flight
• Figure 14.  In-Flight Usage by Device Type: Sessions vs. Revenue
• Figure 15.  In-Flight Usage Mobile Sessions by Operating System