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目次

• シリコンチューナーの使用されている6つの製品カテゴリー(セットトップボックス、衛星セットトップボックス、デジタルとアナログのモバイルテレビデバイス、PCテレビ、テレビ)
• 世界の6つの地域それぞれの、6つの製品カテゴリーについて
• 世界の6つの地域それぞれの、6つの製品カテゴリーについての平均価格予測
• テレビへのシリコンチューナーの内蔵による劇的な市場成長の再現
• シリコンチューナーベンダ数社による激しい価格競争によって制限される成功
• 調査対象企業は、NXPセミコンダクターズ、DiBcom、Trident Microsystems、Xceive、Zoran (Microtuneを買収)、マックスリニア社、Fresco Microchip、Telegent Systems、シリコン・ラボラトリーズ社、Elonics、ESSテクノロジー社、Broadcom、STマイクロエレクトロニクス社、テキサスインスツルメント社、、ANADIGICS, Inc.、アビリス システムズ社、Siano Mobile Silicon Ltd.、Telegent Systems (Spreadtrum)、アバーメディア・テクノロジーズ株式会社、メディアテック
• ソニー、NovelSatについても触れています。

この調査レポートは、テレビやセットトップボックスなどのマルチメディア家電に使用される技術、IP、半導体の世界市場を分析し、予測しているインスタット社の情報サービス「Multimedia Technology service」の一環です。

With everyone talking about over-the-top video, it's hard to believe that silicon TV tuners are still relevant. They are, and with the move to put silicon tuners into mainstream TV sets and the launch of new mobile video services, silicon tuners are expected to grow at a CAGR of 6.9% through 2015, and reach US$ 750 million in market value!

A complete look at silicon tuners:

• Six product categories that use silicon tuners: set top boxes, satellite STBs, digital and analog mobile TV devices, PC-TVs, and TV sets
• Six geographic regions with six product categories in each region
• Average selling prices estimated for six categories, in six regions
• Dramatic upward revision of silicon tuners being built into TV sets
• Robust price competition will limit success to just a few silicon tuner vendors
• Companies profiled include: NXP Semiconductors, DiBcom, Trident Microsystems, Xceive, Zoran (Microtune), MaxLinear, Fresco Microchip, Telegent Systems, Silicon Laboratories, Elonics, ESS Technology, Inc., Broadcom, STMicroelectronics N.V., Texas Instruments Inc., ANADIGICS, Inc., Abilis Systems, Siano Mobile Silicon Ltd.
• Also mentioned: Sony, NovelSat, DisplaySearch

Table of Contents

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• Executive Summary
• In-Stat’s Continuing Coverage of the Silicon TV Tuner Market
  • Market Overview: TV Tuners Transitioning from “Cans” to Silicon
  • Six Categories of Products that Use Silicon TV Tuners
  • Three Types of Silicon Tuners Used in the Six Product Categories
  • Technology Treadmill and Market Growth Vector
  • Silicon Tuners Take Over: From Satellite to Terrestrial TV
    • Satellite Silicon Tuners―A Special Case Treated Separately from Silicon TV Tuners
  • Cable TV Set Top Boxes―An Application for Silicon TV Tuners
  • Digital Terrestrial Set Top Boxes―Another Application for Silicon TV Tuners
  • Personal Video Recorders (PVRs) with Multiple Silicon TV Tuners
  • Mobile TV Creating a Market for Analog and Digital Silicon TV Tuners
    • Country-by-Country Deployments
    • Free-to-Air (FTA) or Subscription Services
  • Digital Mobile TV Services
  • Analog Mobile TV Solutions
    • Wide Range of Tuner-Equipped Devices
  • PC-TV Products
  • TV Sets―Another Application for Silicon TV Tuners
• Integrated Digital TV Sets―the Next Frontier for Silicon TV Tuners
  • TV Sets Require a World Standard Tuner
  • Analog TV Reception has been a “Stumbling Block” for Silicon TV Tuners
  • Design Cycles for TV Chassis Are Shortening
  • Up-Take of Silicon Tuners in “Name Brand” TV Sets Accelerated in 2010
  • What Will Push TV Set Manufacturers Toward Silicon Tuners and Away From Can-Type Tuners?
    • TV Sets Are the Final Frontier for Silicon TV Tuners and the Tipping Point is at Hand
    • Can-Type Tuner Prices are Bottoming Out
  • TV Set Makers’ Needs
    • TV Set Manufacturers Have Been Convinced and Tuner-on-Board Is Happening
  • The Transition to Silicon Tuners in TV Sets is Accelerating
• Silicon Circuit Partitioning and Technology Issues
  • Circuit Partitioning
  • Integration Paths
  • Optimization with System-on-Chip
  • Partitioning and Integration in Mobile TV Tuners
  • Silicon TV Tuners: Own Your Own Fab or Use Standard CMOS Foundry?
  • Own Your Own Fab
  • Use Standard CMOS Foundries
  • Hybrid Silicon TV Tuners
  • Universal, Multi-Standard, Programmable, and Reconfigurable Silicon TV Tuners
  • Zoran (Microtune)
  • Xceive
  • Elonics
  • DiBcom’s Octopus Programmable Tuner
• Profiles of Silicon Tuner Manufacturers
  • NXP Semiconductors
    • NXP’s Products
  • Trident Microsystems
    • Trident’s Products
  • Zoran (Microtune)
    • Zoran’s Products
  • MaxLinear
    • MaxLinear’s Products
  • Fresco Microchip
    • Fresco’s Products
  • Telegent Systems, Inc.
    • Telegent’s Products
  • ESS Technology, Inc.
    • ESS Technology’s Products
  • Broadcom
    • Broadcom’s Products
    • Broadcom Announces Full Band Capture Receiver
  • STMicroelectronics N.V.
    • STMicro’s Products
  • Silicon Laboratories
    • Silicon Laboratories’ Products
  • Elonics
    • Elonics’ Products
  • Texas Instruments Inc.
  • ANADIGICS, Inc.
  • Abilis Systems
    • Abilis Systems’ Products
  • Xceive
  • DiBcom
    • DiBcom’s Products
  • Siano Mobile Silicon Ltd.
    • Siano’s Products
  • Telegent Systems Acquired by Spreadtrum
  • AVerMedia
  • MediaTek
• Silicon TV Tuner Forecasts by Category, by Region
  • Significant Trends in North America
    • Analog Shut Off Fully Underway
    • US Mobile Video Services Launching Soon
    • Cable TV Deployments of DOCSIS 3.0 and Interactive Features
    • Cable TV and Satellite TV Move to Home Media Server/Gateway Architecture
    • Broadcom’s Full Band Capture Digital Silicon Tuner
  • Silicon TV Tuners in North America by Category
    • Estimated Average Selling Prices
    • North America Silicon TV Tuner Market Value
  • Silicon TV Tuners in Latin America by Category
    • Estimated Average Selling Prices
    • Latin America Silicon TV Tuner Market Value
  • Significant Trends in Western Europe
    • DVB-T2 and Sony’s Receiver Chip
    • NovelSat’s New NS-3 Satellite Modulation
  • Silicon TV Tuners in Western Europe by Category
    • Estimated Average Selling Prices
    • NovelSat May Help ASPs for Satellite STBs in Europe
    • Western Europe Silicon TV Tuner Market Value
  • Silicon TV Tuners in Eastern Europe by Category
    • Estimated Average Selling Prices
    • Eastern Europe Silicon TV Tuner Market Value
  • Silicon TV Tuners in Middle East and Africa by Category
    • Estimated Average Selling Prices
    • Middle East and Africa Silicon TV Tuner Market Value
  • Significant Trends in Asia/Pacific
    • Move to Tuner on Board by Major TV Set Manufacturers
    • DisplaySearch Data About In-House and Out-of-House Manufacturing of TV Sets
  • Silicon TV Tuners in Asia/Pacific by Category
    • Estimated Average Selling Prices
    • Asia/Pacific Silicon TV Tuner Market Value
• Silicon TV Tuners Worldwide by Category
  • Trend Line for Silicon TV Tuner Unit Shipments, by Category
  • Worldwide Estimated Average Selling Prices
  • Worldwide Silicon TV Tuner Market Value
    • Trend Line for Silicon TV Tuner Unit Shipments, by Category
• Silicon TV Tuners by Geographic Region
  • Silicon TV Tuner Unit Shipments, by Region
    • Trend Line for Silicon TV Tuner Shipments, by Region
  • Silicon TV Tuner Market Value by Geographic Region
    • Trend Line for Silicon TV Tuner Market Value, by Region
• Methodology
  • In-Stat’s Long History Tracking Semiconductor Products
    • Extensive Databases of Set Top Box Shipments and Mobile Devices
  • Interviews with Key Players in the Silicon Tuner Business
  • Benefits of Data from DisplaySearch and Resources of The NPD Group
    • DisplaySearch Data About In-House and Out-of-House Manufacturing of TV Sets
  • Market Value Explained
  • How Home Media Server/Gateways Are Counted
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1.  Overview and Comparison of Six Categories of Products that Contain Silicon TV Tuners
• Table 2.  Silicon Tuner Shipments, by Category, into North America (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 3.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in North America (US$)
• Table 4.  Silicon TV Tuner Market Value, by Category, for North America (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 5.  Silicon Tuner Shipments, by Category, into Latin America (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 6.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in Latin America (US$)
• Table 7.  Silicon TV Tuner Market Value, by Category, for Latin America (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 8.  Silicon Tuner Shipments, by Category, into Western Europe (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 9.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in Western Europe (US$)
• Table 10.  Silicon TV Tuner Market Value, by Category, for Western Europe (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 11.  Silicon Tuner Shipments, by Category, into Eastern Europe (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 12.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in Eastern Europe (US$)
• Table 13.  Silicon TV Tuner Market Value, by Category, for Eastern Europe (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 14.  Silicon Tuner Shipments, by Category, into Middle East and Africa (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 15.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in Middle East and Africa  (US$)
• Table 16.  Silicon TV Tuner Market Value, by Category, for Middle East and Africa (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 17.  Silicon Tuner Shipments, by Category, into Asia/Pacific (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 18.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, in Asia/Pacific  (US$)
• Table 19.  Silicon TV Tuner Market Value, by Category, for Asia/Pacific (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 20.  Silicon Tuner Shipments, by Category, Worldwide (Shipments in Thousands, Growth Rate, Percent of Total)
• Table 21.  Estimated Average Selling Prices for Silicon TV Tuners, by Category, Worldwide (US$)
• Table 22.  Silicon TV Tuner Market Value, by Category, Worldwide (US$ in Millions, Annual Growth Rate, Percent of Total)
• Table 23.  Silicon TV Tuner Shipments, by Region (Units in Thousands, Annual Growth Rate, Percent of Total)
• Table 24.  Silicon TV Tuner Market Value, by Region (US$ in Millions, Annual Growth Rate, Percent of Total)

List of Figures

• Figure 1.  Worldwide Annual Value for Silicon Tuners in Six Product Categories (US$ in Millions)
• Figure 2.  Trend Line for Silicon TV Tuner Shipments, by Category, Worldwide (Shipments in Millions)
• Figure 3.  Silicon TV Tuner Market Value, by Category, Worldwide (US$ in Millions)
• Figure 4.  Trend Line for Silicon TV Tuner Market Value, by Category, Worldwide (US$ in Millions)
• Figure 5.  Trend Line for Silicon TV Tuner Shipments, by Region (Shipments in Millions)

シリコンテレビチューナーは2015年の市場価値が7億5000万USドル

アリゾナ州スコッツデール、2011年8月16日
2010年、従来型のカンタイプのチューナー(CAN、ユニットチューナー)からシリコンチューナーへの移行が、ついに始まった。今日、テレビメーカートップ企業は、テレビの筐体のボードにシリコンチューナーを設置しており、多くのODMはシリコンチューナーと復調器を含むカンタイプのモジュールを使っている。さらに、中国、ブラジル、米国のモバイルビデオサービスの新規市場によって、すべてのデジタルモバイルチューナーが成長しており、シリコンテレビチューナーの市場は、2015年に7億5000万USドルとなるだろうと、米国調査会社インスタット社は報告している。

「シリコンチューナーは、従来のカンタイプのチューナーとの競争の最終局面にすでに入っている。主要なブランドのテレビメーカーは、シリコンチューナーベンダの提供する性能、信頼性、ロードマップを確信している。カンタイプからの画期的な移行はすでに進行中であり、この流れは勢いを増している。デジタルモバイルサービスはすでに始まっており、モバイルアナログチューナーでさえ、そこそこの先進地域では力強く成長している」とインスタット社の調査主任Gerry Kaufhold氏は語る。

インスタット社は、下記についても調査した。

• 2015年には、シリコンチューナー内蔵のテレビは、全出荷数の約80%となるだろう
• ラテンアメリカへのシリコンチューナーの出荷数は、CAGR30.5%で成長するだろう
• 北米では、シリコンチューナー内蔵のテレビは、2015年までCAGR22.5%で成長するだろう
• 欧州ではすでにシリコンチューナー内蔵のテレビが一般的であり、出荷数は2015年に約3600万に増加するだろう
• ケーブルテレビの分野では、BroadcomのFull Band Capture技術が消費者世帯のインターネットプロトコルサービスを拡大するだろう
• 衛星テレビの分野では、NovelSatのNS-3変調が、次世代衛星セットトップボックスの出荷を再開させるような衛星サービスの新しい波をおこすかもしれない

インスタット社の調査レポート「シリコンチューナー搭載製品(テレビ/モバイル機器/家電)市場調査 ー Global TV Sets, Mobile Devices, and CE Boxes Drive Up Silicon Tuner Market」は、下記のようなシリコンチューナーの市場を網羅している。

• シリコンチューナーの使用されている6つの製品カテゴリー(セットトップボックス、衛星セットトップボックス、デジタルとアナログのモバイルテレビデバイス、PCテレビ、テレビ)
• 世界の6つの地域それぞれの、6つの製品カテゴリーについて
• 世界の6つの地域それぞれの、6つの製品カテゴリーについての平均価格予測
• テレビへのシリコンチューナーの内蔵による劇的な市場成長の再現
• シリコンチューナーベンダ数社による激しい価格競争によって制限される成功
• 調査対象企業は、NXPセミコンダクターズ、DiBcom、Trident Microsystems、Xceive、Zoran (Microtuneを買収)、マックスリニア社、Fresco Microchip、Telegent Systems、シリコン・ラボラトリーズ社、Elonics、ESSテクノロジー社、Broadcom、STマイクロエレクトロニクス社、テキサスインスツルメント社、、ANADIGICS, Inc.、アビリス システムズ社、Siano Mobile Silicon Ltd.、Telegent Systems (Spreadtrum)、アバーメディア・テクノロジーズ株式会社、メディアテック
• ソニー、NovelSatについても触れている

この調査レポートは、テレビやセットトップボックスなどのマルチメディア家電に使用される技術、IP、半導体の世界市場を分析し、予測しているインスタット社の情報サービス「Multimedia Technology service」の一環である。

[プレスリリース原文]
Silicon TV Tuners Value Expected to Reach US$ 750 Million in 2015

SCOTTSDALE, Ariz., August 16, 2011 - The transition from older-style can-type tuners to silicon TV tuners finally began to occur in 2010. Today, the top TV set manufacturers are actually putting silicon tuners directly on their main TV chassis boards and many ODMs are using can-type modules that contain silicon tuners and demodulators. In addition, mobile video services in China, Brazil, and the US are creating new growth markets for all-digital mobile tuners, which, according to new In-Stat (www.in-stat.com) research, will drive the value of silicon TV tuners to $750 million in 2015.  

“Silicon tuners have finally turned the corner in the battle with traditional can-type modules,” says Gerry Kaufhold, Research Director. “The major name brand TV set manufactures have been convinced of the performance, reliability and roadmaps presented by silicon tuner vendors. An epochal shift away from cans is now fully underway, and the trend is picking up steam. Digital mobile services are taking off, and even mobile analog tuners are showing strong growth in less developed regions.”

Recent Research by In-Stat found the following:

• By 2015, nearly 80% of all new TV sets will ship with silicon tuners built in.
• Silicon tuner shipments into Latin America will grow at CAGR of 30.5%.
• In North America, silicon tuners built into TV sets, will grow with a Compound Annual Growth Rate (CAGR) of 22.5% through 2015.
• Many European TV sets already include silicon TV tuners, and expected growth will push the number of units shipped to nearly 36 million in 2015.
• In the cable TV space, Broadcom’s Full Band Capture technologies will help bring an expanding range of Internet Protocol (IP) services to consumers homes.
• In the satellite space, NovelSat’s NS-3 modulation may create a new wave of satellite services that can re-invigorate shipments for next-generation satellite set top boxes.

Recent In-Stat research, Global TV Sets, Mobile Devices, and CE Boxes Drive Up Silicon Tuner Market (#IN1104973MMT), provides a complete look at silicon tuners including:

• Six product categories that use silicon tuners: set top boxes, satellite STBs, digital and analog mobile TV devices, PC-TVs, and TV sets
• Six geographic regions with six product categories in each region
• Average Selling Prices estimated for six categories, in six regions
• Dramatic upward revision of silicon tuners being built into TV sets
• Robust price competition will limit success to just a few silicon tuner vendors
• Companies profiled include: NXP Semiconductors, DiBcom, Trident Microsystems, Xceive, Zoran (Microtune), MaxLinear, Fresco Microchip, Telegent Systems, Silicon Laboratories, Elonics, ESS Technology, Inc., Broadcom, STMicroelectronics N.V., Texas Instruments Inc., ANADIGICS, Inc., Abilis Systems, Siano Mobile Silicon Ltd., Telegent Systems (Spreadtrum), AVerMedia, MediaTek, Inc.
• Also mentioned: Sony, NovelSat

This research is part of In-Stat’s Multimedia Technology service, which provides comprehensive analysis, and forecasts the worldwide markets for technologies, IP and semiconductors in multimedia-enabled consumer electronics devices (TVs, set top boxes, etc.).