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このレポートは、モバイルVoIP市場を調査し、市場の将来性と脅威、関連企業情報、予測データなどを掲載しています。

Abstract

Mobile VoIP continues to be a rapidly evolving market and is becoming an increasingly integral part of voice communications. From consumer adoption to mobile operator strategies to social network integration, mobile VoIP is becoming integrated in many aspects of communications. However, this market is not without its challenges. Attracting subscribers, keeping them, and generating revenue are becoming increasingly difficult in this highly competitive market.

This report explores the emerging market for mobile VoIP offerings, covering:

• Definition and discussion of mobile VoIP
• Discussion of the broad spectrum of mobile VoIP industry participants including start-ups, online VoIP providers, mobile virtual network operators, mobile virtual network enablers, and the mobile operators themselves
• The breadth of mobile VoIP solutions and analysis of key providers
• Elements impeding and promoting the adoption of mobile VoIP
• Discussion of underlying markets including smartphone adoption and 3G/4G services
• Forecasts of worldwide mobile VoIP subscribers, usage, and revenues segmented by region and associated provider (independent, 3G, LTE).

目次

Table of Contents

• Executive Summary
• Introduction: What is Mobile VoIP?
• Market Opportunities and Threats
  • Opportunities
    • Indoor Coverage
    • Pure IP Service Offering
    • Mobile Offering Without Infrastructure Buildout
    • Recapture Lost Revenue
    • Drive Data Service Sales
  • Threats
    • Lack of Demand
    • Wireless Operator Opposition
    • Apps Stores Blocking Mobile VoIP Apps
    • Shifting Data Pricing Is Making Service More “Expensive”
    • Consumer Education
    • Ease of Wi-Fi Access
    • Regulation
• Market Developments
  • Smartphone Shipments
  • Convergence with Social Networking
  • Mobile Operator Stance Shifting?
• Mobile VoIP Technology Overview
  • Mobile VoIP over Different Network Types
• Benefits of Mobile VoIP
  • Cost Savings
    • Free Calling
    • Low-Cost International Calling
  • Simplicity
  • Indoor Coverage
  • HD Voice
  • Unified Communications
• Mobile VoIP Usage Analysis
  • Who’s Calling?
  • How Often?
  • For How Long?
  • From Where?
• The Market Players
  • Market Incumbents, Established New Entrants, and Recent Start-Ups
  • Mobile VoIP Start-Ups
    • fring
    • JAJAH
    • Nimbuzz
    • Raketu
    • Rebtel
    • Vopium
  • VoIP Providers
    • Google
    • Skype
    • Vonage
  • MVNO/MVNE
    • Truphone
  • Mobile Operators
    • 3 Mobile
    • AT&T
    • T-Mobile
    • Telefonica/O2
    • Verizon Wireless
• Market Strategies
  • Target Audience—Profile of a Mobile VoIP User
  • Behaviors of Mobile VoIP Users
  • Impact of Mobile Operator Positioning on Usage
  • Pricing Wars
  • Churn
• Distribution Channels: Players Paths to Market
  • Distribution Models
    • The OTT Model
    • The Application Download Model
    • Mobile Operator Alliances
    • Device Manufacturer Alliances
    • Alternative Strategies: Integration with Other Applications
  • Consumer Behaviors: Where Do You Get Your VoIP?
• Business Models: Where Is the Revenue Opportunity?
  • Usage-Based Revenue Models
    • Pricing Pressure
    • Free Peer-to-Peer Calling Dominates Mobile VoIP Usage
  • Alternative Revenue Strategies
    • Advertising-Based Revenue Model
    • Features Model
• Forecast
  • Independent Operator Mobile VoIP Usage
  • Mobile Operator Mobile VoIP Usage
  • LTE Mobile VoIP Usage
• Methodology
  • Forecast Methodology
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1. Worldwide Smartphone Shipments, 2010-2015, (in Millions)
• Table 2. Comparative International Rate Plans Among Leading Mobile VoIP Providers
• Table 3. Worldwide Active Mobile VoIP Users by Region, 2010-2015 (in Millions)
• Table 4. Worldwide Mobile VoIP Minutes of Use by Region, 2010-2015 (Minutes in Millions)
• Table 5. Worldwide Mobile VoIP Revenues by Region, 2010-2015 (US$ in Millions)
• Table 6. Worldwide Active Independent Mobile VoIP Users by Region, 2010-2015 (in Millions)
• Table 7. Worldwide Independent Mobile VoIP Minutes of Use by Region, 2010-2015 (Minutes in Millions)
• Table 8. Worldwide Independent Mobile VoIP Revenues by Region, 2010-2015 (US$ in Millions)
• Table 9. Worldwide Active Mobile Operator Mobile VoIP Users by Region, 2010-2015 (in Millions)
• Table 10. Worldwide Mobile Operator Mobile VoIP Minutes of Use by Region, 2010-2015 (Minutes in Millions)
• Table 11. Worldwide Mobile Operator Mobile VoIP Revenues by Region, 2010-2015 (US$ in Millions)
• Table 12. Worldwide Active LTE Mobile VoIP Users by Region, 2010-2015 (in Millions)
• Table 13. Worldwide LTE Mobile VoIP Minutes of Use by Region, 2010-2015 (Minutes in Millions)
• Table 14. Worldwide LTE Mobile VoIP Revenues by Region, 2010-2015 (US$ in Millions)

List of Figures

• Figure 1. Total Global Mobile VoIP Users and Active Users, 2010-2015 (in Millions)
• Figure 2. Mobile VoIP Defined: Devices, Networks, and Recipients
• Figure 3. Primary Research: Primary Reasons for Not Using Mobile VoIP
• Figure 4. Handset Originating a Voice Call Using Mobile IP Interface
• Figure 5. Handset Originating a Voice Call Using Mobile Circuit Interface
• Figure 6. Primary Research: Incidence of Mobile VoIP Calling by Network Type
• Figure 7. Primary Research: Incidence of Mobile VoIP Usage
• Figure 8. Primary Research: Average Number of Mobile VoIP Calls per Month
• Figure 9. Primary Research: Average Duration of Mobile VoIP Calls
• Figure 10. Primary Research: Incidence of Mobile VoIP Usage: Home, Office, Hotspots
• Figure 11. Primary Research: Device Ownership (Mobile VoIP Users vs. Total Respondents)
• Figure 12. Primary Research: Device Operating System Used (Mobile VoIP Users vs. Total Respondents)
• Figure 13. Primary Research: Mobile Operator (Mobile VoIP Users vs. Total Respondents)
• Figure 14. Primary Research: Data Plans (Mobile VoIP Users vs. Total Respondents)
• Figure 15. Primary Research: Incidence of Video Calling (Mobile VoIP Users vs. Total Respondents)
• Figure 16. Primary Research: Mobile VoIP Usage by Mobile Operator
• Figure 17. Primary Research: Distribution Channels Used by TAP Survey Respondents
• Figure 18. Primary Research: Incidence of Mobile VoIP Calling Types (Peer-to-Peer and Dial-Out)
• Figure 19. Worldwide Total Mobile VoIP Downloads/Users and Active Users, 2010-2015 (in Millions)
• Figure 20. Worldwide Total Independent Mobile VoIP Downloads/Users and Active Users, 2010-2015 (in Millions)
• Figure 21. Worldwide Total Mobile Operator Mobile VoIP Downloads/Users and Active Users, 2010-2015 (in Millions)
• Figure 22. Worldwide Total LTE Mobile VoIP Downloads/Users and Active Users, 2010-2015 (in Millions)