世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

目次

• Forecast of planes deployed and installation revenues
• Discussion of barriers to usage and possible solutions
• Competitive analysis of leading and emerging in-flight broadband providers including Aircell, OnAir, Panasonic, and Row 44
• Forecast of connects and usage revenues under several model assumptions
• Analysis of additional revenue opportunities including video and voice services as well as operational, e-commerce, and advertising revenues.
• Forecast of in-flight video (DBS and Internet-based) revenues

Table of Contents

• Executive Summary
• Market Structure
  • Growth Enablers and Opportunities
  • Growth Inhibitors and Threats
• Countdown to In-Flight Broadband
  • Groundwork Laid for In-Flight Communications
  • Connexion: And So It Began
  • From Then to Now: Current In-Flight Broadband Initiatives
• Why Now? Market Changes Since Connexion
  • Cost Is a Four Letter Word
  • Shifting Airline Perspective
    • Competitive Differentiator, Now a Competitive Requirement
  • Passenger Demand
    • Penetration of Wi-Fi-Enabled Devices
    • Familiarity with Wi-Fi Access
    • Lower Pricing
• Technology
  • Connectivity to the Plane
    • Air-to-Ground Network
    • Satellite
  • Pros and Cons
  • Passenger Access
    • Access Device
• In-Flight Broadband Providers
  • Aircell
  • Panasonic
  • Row44
  • OnAir
• Competitive Landscape
  • Airline Contracts
  • Cost
  • Coverage
  • Business Model
  • Service Suite
  • Partnerships
  • Emerging Competitors
• Service Suite: Leveraging the Network and Driving Revenue
  • Video
  • Voice
  • Content
  • Advertising and eCommerce
  • Operational
• Airline Perspective
• Regulatory Environment
• Targeting the Audience
  • Branding
  • Pricing
  • Devices
  • Access and Billing Partnerships
  • Customer Training
  • User Type
• Lessons Learned from the Hotspot Market
• Business Models
  • Point of Sale versus Wholesale
  • Subsidized Equipment
• White Label versus Branded
  • Billing Models
  • When They Won't Pay, Alternative Revenue Opportunities
• Forecast
  • Airplane Deployment Forecast
    • In-Flight Broadband Equipment Revenues
    • In-Flight Broadband Usage
    • Model Assumption: Fee-Based Model Persists
    • Model Assumption: Gradual Migration to Amenity Offering
  • In-Flight Video Usage Revenues
• Methodology
• Glossary
• List of Tables
• List of Figures
• Related In-Stat Reports

List of Tables

• Table 1. Comparison: Connexion versus Now
• Table 2. Cost Savings to Airlines: Connexion versus Now
• Table 3. ATG versus Satellite: Pros & Cons
• Table 4. Aircell Airline Partners: 2Q10
• Table 5. Competitive Analysis: Provider Strengths and Weaknesses
• Table 6. Wi-Fi-Enabled Devices by Category, 2009–2014
• Table 7. Parallels to the Hotspot Market and Implications of Similarities
• Table 8. Parallels, cont.
• Table 9. Worldwide In-Flight Broadband-Enabled Airplanes and Annual Installations, 2009–2014
• Table 10. In-Flight Broadband Equipment Revenues, 2009–2014 (US$ in Millions)
• Table 11. Worldwide In-Flight Broadband Connects and Revenues: Fee-Based Assumption, 2009–2014 (in Millions)
• Table 12. Worldwide In-Flight Broadband Connects and Revenues: Amenity-Based Assumption, 2009–2014 (in Millions)
• Table 13. Worldwide In-Flight Internet and DBS Video Revenues (in Millions), 2009–2014

List of Figures

• Figure 1. Worldwide In-Flight Broadband—Number of Planes Deployed, 2009–2014
• Figure 2. Timeline of Current In-Flight Broadband Initiatives
• Figure 3. Air-to-Ground Network Schematic
• Figure 4. Satellite Network Schematic
• Figure 5. AeroSat Radome Unit
• Figure 6. Competitive Matrix
• Figure 7. Impact of Service Suite Development
• Figure 8. Worldwide In-Flight Broadband-Enabled Airplanes and Annual Installations, 2009–2014
• Figure 9. In-Flight Broadband Equipment Revenues, 2009–2014 (US$ in Millions)
• Figure 10. Worldwide In-Flight Broadband Connects: Fee-Based Assumption, 2009–2014 (in Millions)
• Figure 11. Worldwide In-Flight Broadband Revenues and Fee per Connect: Fee-Based Assumption, 2009–2014 (in Millions)
• Figure 12. Worldwide In-Flight Broadband Connects: Amenity-Based Assumption, 2009–2014 (in Millions)
• Figure 13. Worldwide In-Flight Broadband Revenues and Fee per Connect: Amenity-Based Assumption, 2009–2014 (in Millions)
• Figure 14. Worldwide In-Flight Internet and DBS Video Revenues, 2009–2014 (in Millions)