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目次

This report addresses the smartphone mobile application market and provides market analysis including market drivers, growth barriers, and market challenges. Technology trends including Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite and HTML5 are addressed followed by the diversity of technology options. We then address mobile application marketing strategies including application business models, revenue share opportunities, pricing, and creating competitive advantages. Finally, we will provide our market analysis and forecasts including: 

• Market estimates segmented by device type
• Market estimates segmented by distribution channel
• Market estimates segmented by smartphone platform
• Market estimates segmented by region
• Free and paid applications
• Entertainment and news
• Games
• Music and video
• Productivity
• Mapping and directions
• Internet browser
• Social networking and messaging
• General social networking
• VoIP applications
• Hybrid applications and integration

Table of Contents

• Executive Summary
• Introduction
• Market Analysis
  • Market Drivers
    • Faster Networks
    • Better Devices
    • Falling Data Plans, Ease of Distribution, and Streamlined Billing
    • New Mobile Developers
  • Growth Barriers and Challenges
    • Fragmentation
    • Discoverability
    • Network Congestion
    • Hardware Limitations
• Technology Trends
  • Mobile AJAX
  • Mobile Widgets
  • Adobe Flash and Flash Lite
  • HTML5
  • Diversity of Technology Options
    • Mobile-Optimized Web Pages
    • Web Application vs. Native
• Mobile Application Marketing Strategies
  • Application Business Models
    • Licenses Strategies
    • Subscription Fees
    • Advertising-Based Strategies
    • In-Application Transaction Strategies
    • Try-and-Buy or “Freemium” Strategies
  • Revenue Share Opportunities
  • Pricing
    • Distribution Strategies
  • Creating Competitive Advantages
    • Breadth vs. Depth
    • Ease of Downloads
    • Building Customer Relationships—Brand and Loyalty
    • Analytics and an Iterative Strategy
• Market Analysis
  • Market Estimates, Segmented by Device Type
  • Market Estimates, Segmented by Distribution Channel
    • Changing Distribution Channels
    • OEM and Operating System Vendors
    • 3rd Party Application Stores
    • Direct and Employer Channels
  • Market Estimates, Segmented by Smartphone
    • Platforms Platform Wars
  • Market Estimates, Segmented by Region
• Application Analysis
  • Free and Paid Applications
  • Entertainment and News
    • Games
    • Music and Video
    • News
  • Productivity
    • Mapping and Directions
    • Internet Browsers
  • Social Networking and Messaging
    • General Social Networking
    • VoIP Applications
  • Hybrid Applications and Integration
• Conclusions
  • Distribution Channels Will Consolidate
  • Battle Lines Will Be Drawn and Competition Will Intensify
  • Web Technologies Will Become More Prominent
    • Move to More Platforms
• Methodology
• List of Tables
• List of Figures
• Related In-Stat Reports

List of Tables

• Table 1. Global Mobile Application Market Size (Units and Revenue in Millions)
• Table 2. Global Mobile Application Market Size (Units and Revenue in Millions)
• Table 3 Global Mobile Application Downloads by Device Type (Millions)
• Table 4. Global Mobile Application Downloads by Distribution Channel (Millions)
• Table 5. Global Mobile Application Downloads by Smartphone Platform (Millions)
• Table 6. Free Mobile Application Downloads by Smartphone Platform (Millions)
• Table 7. Paid Mobile Application Downloads by Smartphone Platform (Millions)
• Table 8. Global Mobile Application Downloads by Region (Millions)
• Table 9. Mobile Application Revenues by Application Type (US$ in Millions)
• Table 10. Mobile Application Downloads by Application Type (Millions)
• Table 11. Free Mobile Application Downloads by Application Type (Millions)
• Table 12. Paid Mobile Application Downloads by Application Type (Millions)
• Table 13. News and Entertainment Application Downloads by Application Type (Millions)
• Table 14. Productivity Applications by Application Type (Millions)
• Table 15. Social Networking and Messaging Application Downloads by Application Type (Millions)

List of Figures

• Figure 1. Worldwide Handset Forecasts by Technology (Units in Thousands)
• Figure 2. Percentage of Smartphones With Touchscreens
• Figure 3. Share of Apps Downloaded by Architecture by Non-Smartphone Users
• Figure 4. Share of Apps Downloaded by Architecture by Smartphone Users
• Figure 5. Frequency of Transactions Using a Mobile Phone