US Smartphone Application Downloads, Usage, and Deletions by Application Type / インスタット社

米国スマートフォンユーザ調査:アプリケーション別ダウンロード/利用/削除状況

US Smartphone Application Downloads, Usage, and Deletions by Application Type

目次
プレスリリース
印刷

出版社	出版日	電子媒体 (05/22 レート)	ページ数
インスタット社	2010年4月	US$ 2,995 \252,806(税込) ライセンス別価格	55

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サマリー

インスタット社の調査レポート「米国スマートフォンユーザ調査:アプリケーション別ダウンロード/利用/削除状況 ー US Smartphone Application Downloads, Usage, and Deletions by Application Type」は、携帯電話でダウンロードできるアプリケーションの米国市場を調査した。インスタット社のモバイルユーザ調査の分析、プラットフォーム毎のモバイルアプリの好みの詳細データ、プラットフォーム毎のユーザあたりのダウンロード量と利用パターン、アプリケーションの価格、解約、需要データなども記載している。

The news is dominated by the number of applications in smartphone application stores and the number of downloads by users. However, there is little news addressing the types of applications that are being downloaded, the types that are actually being actively used, and those that are being deleted, as well as the impact of pricing on purchasing behavior. In-Stat surveyed active smartphone users to provide both data and analysis on the above smartphone usage patterns. Research presented in this report includes:

General Smartphone Usage Patterns
Platforms
Applications

Application Value, Churn, and Demand
Application Value Map
Application Demand Map
Application Churn Map
Mapping and Directions Applications
Productivity Applications
Travel Applications
Percentage of Users Who Downloaded Applications by Frequency of Travel
Social Networking
Social Networking Distribution

Cost & Demand

Free vs. Paid Applications
Price vs. Demand
Maximum Pricing
Application Usage by Demographics

Distribution

Distribution by Platform
Channel Uses by Carrier Subscribers
Usage Patterns by Carrier

Secondary Phone Usage Patterns

Multiple Blackberry Owners

Respondent Demographics

General Usage Patterns
- Cell Phone Brand
- Respondent Operating Systems
- Wireless Carrier
- App Store Used
- Application Usage
- Percentage of Users who Downloaded Applications by Most Liked Features
Platforms
- Average Downloads Per User
- Usage Patterns Segmented by Platforms
- Application Usage by Platform
- Percent of Respondents Who Used Application At Least Once a Week by Operating System
- Applications by Platform
- Percentage of Users who Downloaded Applications by Platform
Applications
- Application Value, Churn, and Demand
- Application Value Map
- Application Demand Map
- Application Churn Map
- Mapping and Directions Applications
- Productivity Applications
- Travel Applications
- Percentage of Users who Downloaded Applications by Frequency of Travel
- Social Networking
- Social Networking Distribution
Cost & Demand
- Free vs. Paid Applications
- Price vs. Demand
- Maximum Pricing
- Cost vs. Demand by Platform
- Average Price per Application by Platform
Application Usage by Demographics
- Usage Patterns Segmented by Demographics
- Average Downloads by Age and Income
- Percentage of Users Who Downloaded Applications by Age Group
- Percentage of Users Who Downloaded Applications by Income
Distribution
- Distribution by Platform
- Channel Uses by Carrier Subscribers
- Usage Patterns by Carrier
Secondary Phone Usage Patterns
- Secondary Phone Usage Patterns
- Multiple BlackBerry Owners
Respondent Demographics
- Respondent Demographics by Industry
- Conclusions & Recommendations
Definitions

List of Tables

Slide 11. Percentage of Users who Downloaded Applications by Most Liked Features
Slide 16. Percent of Respondents Who Used Application At Least Once a Week by Operating System
Slide 19. Percentage of Users who Downloaded Applications by Platform
Slide 29. Percentage of Users Who Downloaded Applications by Frequency of Travel
Slide 31. Social Networking Distribution
Slide 33. Free vs. Paid Applications
Slide 41. Percentage of Users Who Downloaded Applications by Age Group
Slide 42. Percentage of Users Who Downloaded Applications by Income
Slide 44. Channel from Which Respondents Purchased Most of Their Applications by Carrier, Percent of Respondents
Slide 45. App Store from Which Respondents Purchased Most of Their Applications by Carrier, Percent of Respondents
Slide 46. Average Total Applications Cownloaded, Used Once a Week, and Deleted, by Carrier
Slide 46. Percentage of Applications Downloaded That Are Used Once a Week, and Percentage of Applications Downloaded That Are Deleted, by Carrier

List of Figures

Slide 6. Brand of Primary Cell Phone
Slide 6. Brand of Secondary Cell Phone
Slide 7. Primary Mobile Phone Operating System
Slide 7. Secondary Mobile Phone Operating System
Slide 8. Wireless Telephone Company Providing the Service for Respondents' Most Used Smartphone
Slide 9. App Store or Website from Which Respondents Purchased Most of the Applications on Their Smartphones
Slide 10. Total Applications Used at Least Once a Week, Percentage of Respondents
Slide 13. Average Total Applications Downloaded and Average Total Applications Deleted per User, segmented by Operating System
Slide 14. Average Free and Paid Applications Downloaded per User, Segmented by Operating System
Slide 15. Average Number of Applications Used Once a Week by Operating System
Slide 23. Percentage of Respondents Using Applications Once a Week by Percentage of Respondents Deleting Applications, Difference from the Mean
Slide 24. Percentage of Respondents Using Applications Once a Week by Percentage of Respondents Downloading Applications, Difference from the Mean
Slide 25. Percentage of Respondents Deleting Applications by Percentage of Respondents Downloading Applications, Difference from the Mean
Slide 28. Average Downloads per User by Frequency of Travel
Slide 34. Average Number of Downloads by Average Price per Download
Slide 35. Maximum

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プレスリリース

Appleのスマートフォンアプリケーションダウンロードの独占状態はまだまだ途上

アリゾナ州スコッツデール、2010年3月24日
携帯電話の契約者にとって、急増するモバイルスマートフォンのアプリケーションを利用することが当たり前になってきて、市場の覇権をめぐる争いが加熱してきたと、米国調査会社インスタット社は報告する。ユーザのアプリケーションダウンロード数は驚異的に増加しており、Appleのスマートフォンユーザは、平均的なスマートフォンユーザの2.4倍以上アプリケーションをダウンロードしている。しかし、アプリケーションに関する成功は、ダウンロードだけに留まらない。

「モバイルアプリケーションの成功をダウンロードだけで見るのは、車をバックミラーだけで運転するようなもので、それでは全くの片手落ちといえよう。特に無料のアプリケーションでは、利用方法が成功を決定付ける。この調査によって、ソーシャルネットワーキング、電話ツール、ユーティリティが、平均以上の利用率と平均以下の削除率の開発者に収益をもたらすことがわかった」と、インスタット社のアナリストFrank Dickson氏は語る。

インスタット社は、下記についても調査した。

競争の激化と厳しい価格戦略によって、市場には大きな価格下落圧力がかかり始めている。プレミアムアプリケーションにはある一定の価格帯が見え始めており、開発者はそれにならうだろう
無料地図と乗換案内は、ほとんどのプラットフォームで最も人気のあるアプリケーションだが、Appleは他のプラットフォームの6倍ダウンロードされている
Palm OSユーザは、無料のソーシャルネットワークアプリケーションをたったの3％しかダウンロードしておらず、回答者全体の31％に比べるとずっと少ない

(原文)
Apple's Dominance of Smartphone Application Download Rates is Only Half the Story

SCOTTSDALE, Ariz., March 24, 2010 - The fight for market dominance has heated up as mobile subscribers take to mobile smartphone apps in rapidly increasing numbers, reports In-Stat. While users are downloading applications at a phenomenal rate, Apple users download 2.4 times more applications than the average smartphone user. However, downloads is not the only success factor for an application.

“Monitoring mobile application success by downloads alone is like driving your car and only using the rear view mirror; it provides only half of the story,” says Frank Dickson, In-Stat analyst. “Especially for free applications, usage is what determines success. Our research indicates that social networking and phone tools and utilities provide better returns for developers as they have above-average usage and below-average deletion rates.”

Recent research by In-Stat found the following:

Increased competition and aggressive pricing strategies are starting to create significant price pressures in the market. Certain price points are emerging for premium applications, developers should price their products accordingly.
Free mapping and directions were the most downloaded apps on most platforms, but just sixth on Apple.
Only 3% of Palm OS users have downloaded free social networking applications, compared to 31% of total respondents.

Recent In-Stat research, US Smartphone Application Downloads, Usage, and Deletions by Application Type (#IN1004738MCM), covers the US market for downloadable mobile applications. It includes: