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目次

The App Store model has generated a new industry and created a new business model that allows third-party developers to share revenue with platform providers. The success of an application store depends on many factors, including platform development and management capability, payment system and payment method, licensing, and application localization. For non-local providers operating in China, such as Apple, Nokia, and Google, licensing and application localization are the most crucial issues. As both a local provider and a mobile carrier, China Mobile has formidable competitive advantages over other providers.

Overall, the application store market is in a state of rapid development and faces many challenges, especially in China. The booming smartphone market and huge promotional efforts by mobile carriers are driving the market, but licensing, application localization, and smartphone and application fees remain barriers to be overcome.

Table of Contents

• Executive Summary
• Definitions and Introduction
• Overview
  • What Generated the Application Store?
  • Dynamics in China’s Application Store Market
• Application Store Value Chain in China
  • Handset Vendors as Application Providers
  • OS Vendors as Platform Providers
  • Mobile Carriers as Platform Providers
    • China Mobile’s Mobile Market
    • China Telecom’s AppMarket
    • China Unicom’s Wo-Store
  • Summary
• Business Model Analysis
• Drivers and Barriers
  • Drivers
    • Booming Smartphone Market
    • Huge Efforts from Mobile Carriers and Other Providers
    • Abundant Third-Party Developers and Rich Applications
  • Barriers
    • License Barriers for Non-Local Providers
    • Application Localization
    • Smartphone and Application Fees
• Forecast for China’s Application Store Market
• Conclusion
• Methodology
• Related In-Stat Reports

List of Tables

• Table 1. Monternet and Mobile Market Comparison
• Table 2. Comparison of Six Application Stores in China
• Table 3. China’s Mobile Subscribers Forecast, 2009–2013 (in Millions)
• Table 4. China’s App Stores Subscribers Forecast, 2009–2013 (in Millions)
• Table 5. China’s App Stores Annual Downloads Forecast, 2009–2013 (in Millions)
• Table 6. China’s App Stores Revenue Forecast, 2009–2013 (US$ in Millions)
• Table 7. Application Store Comparison, by Suitability for Chinese Market

List of Figures

• Figure 1. Development History of the Application Store
• Figure 2. Application Store Value Chain
• Figure 3. Number of Applications Offered as of October 2009, by Vendor
• Figure 4. Application Statistics for Apple’s App Store
• Figure 5. Handsets Based on Android by Huawei and HTC
• Figure 6. China Mobile’s “Mobile Market”
• Figure 7. China Mobile’s Ophone by Lenovo
• Figure 8. China Telecom’s AppMarket
• Figure 9. Shanghai Unicom’s Wo-Store
• Figure 10. Application Store Business Model
• Figure 11. China’s Smartphone Market Shipment Forecasts, 2009–2013 (in Millions)