中国のモバイルテレビ市場調査:市場概況、CMMD方式の始動、2013年までの予測
China's Mobile TV Market: CMMB Takes Off in 2009
| 出版社 |
出版日 | 電子媒体
(05/22 レート) | ページ数 |
| インスタット社 |
2009年3月 | US$ 2,995
\252,806(税込)
ライセンス別価格 | 32 |
目次
Table of Contents - Executive Summary
- Definitions
- Broadcast Television
- Cellular Streaming
- Cellular Broadcasting
- CMMB Leads in Digital Mobile TV
- Market Overview
- Analog Mobile TV Market Peaked in 2008
- Analog Market Status
- Analog Market Shrinking
- Digital Mobile TV Market: CMMB Leads
- CMMB Kicked off in 2008 with Olympic Games
- 2008 the Key Year for CMMB
- Serving the Olympic Games with TD-SCDMA
- Rise of Gray CMMB Cellphone Market
- CMMB Operator Startups
- CA Confirmation
- Bidding for One Million Mobile Devices
- CMMB Satellite Launch Postponed
- CMMB to Dominate China’s Mobile TV Market
- CMMB: China’s Home-Grown Standard
- SARFT’s Strong Support
- Mature Industrial Chain
- Successful Olympic Trial and User Experience
- Competitors Not Ready
- CMMB Market Development
- CMMB Value Chain Analysis
- Network Operators Actively Participate
- Content Providers
- Mobile Device Manufacturers
- Receiving Chip Providers
- CMMB Chipsets Becoming More Integrated
- CA Providers
- Business Model Analysis
- Current Trial Business Model
- Expected Commercial Business Model
- China’s Mobile TV Market Forecast
- Market Drivers
- SARFT Support
- Mature Industry Chain
- Proven User Interest
- Cheap and Reliable Mobile Devices
- Market Barriers
- License Issue
- Network Coverage
- No Clear Brand: What’s CMMB?
- SARFT Short of Experience
- CMMB Receiving Chip Price Forecast
- Mobile TV Subscriber Forecast
- CMMB Receiving Chip Shipment and Revenue Forecasts
- Methodologies
- Related In-Stat Reports
- Table 1. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008–2013 (in Millions)
- Table 2. Comparison of China’s Mobile TV Standards
- Table 3. Current CMMB Mobile Devices
- Table 4. China’s Mobile TV Subscriber Forecast, 2008–2013 (in Millions)
- Table 5. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008–2013 (in Millions)
- Figure 1. China’s Mobile TV Subscriber Forecast, 2008–2013 (in Millions)
- Figure 2. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008–2013 (in Millions)
- Figure 3. Mobile TV Categories
- Figure 4. CMMB Infrastructure
- Figure 5. CMMB Value Chain
- Figure 6. Branded CMMB Mobile Phones
- Figure 7. CMMB Business Model Analysis
- Figure 8. CMMB Receiving Chip Price Forecast, 2008–2013 (US$)
- Figure 9. China’s Mobile TV Subscriber Forecast, 2008–2013 (in Millions)
- Figure 10. CMMB Receiving Chip Shipment and Revenue Forecasts, 2008–2013 (in Millions)
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