世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

目次

This report discusses the market and drivers for multiple segments of the real-time broadcast MPEG encoder market, including contribution, distribution, and redistribution to the home. These encoders are used to compress video streams before transmission. This report also looks at future technologies making their way into the encoder market, such as 1080p/60, SVC, and 4:2:2. The five-year unit, ASP, and revenue forecasts are segmented by compression scheme, MPEG-2 and H.264, with further segmenting into HD and SD, and by region. Vendor market share is provided for a few top vendors

This report includes the following:

• Forecasts for encoder shipments, ASPs, and revenues for mobile contribution, fixed contribution, distribution, and cable, satellite, mobile, terrestrial, and telco redistribution segments. Each segment is further divided by HD MPEG-2, SD MPEG-2, HD H.264, and SD H.264 encoders, each broken out into four regions: Americas, Asia/Pacific, Europe, and Mid-East/Africa.
• Top 5 encoder vendor market shares

Table of Contents

• Executive Summary
• Introduction
• Market Segments
• Contribution
• Mobile Contribution
• Fixed Contribution
• Distribution
• Distribution to Home
• Cable
• Satellite
• Telco
• Terrestrial
• Mobile
• Vendor Market Share
• What’s Next?
• 1080p
• 3D TV
• 10-Bit 4:2:2
• SVC
• Other Technologies
• Methodology
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1. H.264 Profiles and Levels
• Table 2. Worldwide HD MPEG-2 Video Encoders for Mobile Contribution by Region (Units are Video Streams)
• Table 3. Worldwide Average Selling Price per HD MPEG-2 Encoder Video Stream for Contribution by Region (US$)
• Table 4. Worldwide HD MPEG-2 Professional Encoder Revenue for Contribution by Region (US$)
• Table 5. Worldwide SD MPEG-2 Video Encoders for Contribution by Region (Units are Video Streams)
• Table 6. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Contribution by Region (US$)
• Table 7. Worldwide SD MPEG-2 Professional Encoder Revenue for Mobile Contribution by Region (US$)
• Table 8. Worldwide HD H.264 Video Encoders for Mobile Contribution by Region (Units are Video Streams)
• Table 9. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Mobile Contribution by Region (US$)
• Table 10. Worldwide HD H.264 Professional Encoder Revenue for Mobile Contribution by Region (US$)
• Table 11. Worldwide SD H.264 Video Encoders for Mobile Contribution by Region (Units are Video Streams)
• Table 12. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Mobile Contribution by Region (US$)
• Table 13. Worldwide SD H.264 Professional Encoder Revenue for Mobile Contribution by Region (US$)
• Table 14. Worldwide HD MPEG-2 Video Encoders for Fixed Contribution by Region (Units are Video Streams)
• Table 15. Worldwide Average Selling Price per HD MPEG-2 Encoder Video Stream for Fixed Contribution by Region (US$)
• Table 16. Worldwide HD MPEG-2 Professional Encoder Revenue for Fixed Contribution by Region (US$)
• Table 17. Worldwide SD MPEG-2 Video Encoders for Fixed Contribution by Region (Units are Video Streams)
• Table 18. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Fixed Contribution by Region (US$)
• Table 19. Worldwide SD MPEG-2 Professional Encoder Revenue for Fixed Contribution by Region (US$)
• Table 20. Worldwide HD H.264 Video Encoders for Fixed Contribution by Region (Units are Video Streams)
• Table 21. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Fixed Contribution by Region (US$)
• Table 22. Worldwide HD H.264 Professional Encoder Revenue for Fixed Contribution by Region (US$)
• Table 23. Worldwide SD H.264 Video Encoders for Fixed Contribution by Region (Units are Video Streams)
• Table 24. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Fixed Contribution by Region (US$)
• Table 25. Worldwide SD H.264 Professional Encoder Revenue for Fixed Contribution by Region (US$)
• Table 26. Worldwide HD MPEG-2 Video Encoders for Distribution by Region (Units are Video Streams)
• Table 27. Worldwide Average Selling Price per HD MPEG-2 Encoder Video Stream for Distribution by Region (US$)
• Table 28. Worldwide HD MPEG-2 Professional Encoder Revenue for Distribution by Region (US$)
• Table 29. Worldwide SD MPEG-2 Video Encoders for Distribution by Region (Units are Video Streams)
• Table 30. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Distribution by Region (US$)
• Table 31. Worldwide SD MPEG-2 Professional Encoder Revenue for Distribution by Region (US$)
• Table 32. Worldwide HD H.264 Video Encoders for Distribution by Region (Units are Video Streams)
• Table 33. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Distribution by Region (US$)
• Table 34. Worldwide HD H.264 Professional Encoder Revenue for Distribution by Region (US$)
• Table 35. Worldwide SD H.264 Video Encoders for Distribution by Region (Units are Video Streams)
• Table 36. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Distribution by Region (US$)
• Table 37. Worldwide SD H.264 Professional Encoder Revenue for Distribution by Region
• Table 38. Worldwide HD MPEG-2 Video Encoders for Cable TV Headends by Region (Units are Video Streams)
• Table 39. Worldwide Average Selling Price per HD MPEG-2 Encoder Video Stream for Cable TV Headends by Region (US$)
• Table 40. Worldwide HD MPEG-2 Professional Encoder Revenue for Cable TV Headends by Region (US$)
• Table 41. Worldwide SD MPEG-2 Video Encoders for Cable TV Headends by Region (Units are Video Streams)
• Table 42. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Cable TV Headends by Region (US$)
• Table 43. Worldwide SD MPEG-2 Professional Encoder Revenue for Cable TV Headends by Region (US$)
• Table 44. Worldwide HD H.264 Video Encoders for Cable TV Headends by Region (Units are Video Streams)
• Table 45. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Cable TV Headends by Region (US$)
• Table 46. Worldwide HD H.264 Professional Encoder Revenue for Cable TV Headends by Region (US$)
• Table 47. Worldwide SD H.264 Video Encoders for Cable TV Headends by Region (Units are Video Streams)
• Table 48. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Cable TV Headends by Region (US$)
• Table 49. Worldwide SD H.264 Professional Encoder Revenue for Cable TV Headends by Region (US$)
• Table 50. Worldwide SD MPEG-2 Video Encoders for Satellite to Home by Region (Units are Video Streams)
• Table 51. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Satellite to Home by Region (US$)
• Table 52. Worldwide SD MPEG-2 Professional Encoder Revenue for Satellite to Home by Region (US$)
• Table 53. Worldwide HD H.264 Video Encoders for Satellite to Home by Region (Units are Video Streams)
• Table 54. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Satellite to Home by Region (US$)
• Table 55. Worldwide HD H.264 Professional Encoder Revenue for Satellite to Home by Region (US$)
• Table 56. Worldwide SD H.264 Video Encoders for Satellite to Home by Region (Units are Video Streams)
• Table 57. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Satellite to Home by Region (US$)
• Table 58. Worldwide SD H.264 Professional Encoder Revenue for Satellite to Home by Region (US$)
• Table 59. Worldwide SD MPEG-2 Video Encoders for Telco TV Headends by Region (Units are Video Streams)
• Table 60. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Telco TV Headends by Region (US$)
• Table 61. Worldwide SD MPEG-2 Professional Encoder Revenue for Telco TV Headends by Region (US$)
• Table 62. Worldwide HD H.264 Video Encoders for Telco TV Headends by Region (Units are Video Streams)
• Table 63. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Telco TV Headends by Region (US$)
• Table 64. Worldwide HD H.264 Professional Encoder Revenue for Telco TV Headends by Region (US$)
• Table 65. Worldwide SD H.264 Video Encoders for Telco TV Headends by Region (Units are Video Streams)
• Table 66. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Telco TV Headends by Region (US$)
• Table 67. Worldwide SD H.264 Professional Encoder Revenue for Telco TV Headends by Region (US$)
• Table 68. Worldwide HD MPEG-2 Video Encoders for Terrestrial Broadcast Stations by Region (Units are Video Streams)
• Table 69. Worldwide Average Selling Price per HD MPEG-2 Encoder Video Stream for Terrestrial Broadcast Stations by Region (US$)
• Table 70. Worldwide HD MPEG-2 Professional Encoder Revenue for Terrestrial Broadcast Stations by Region (US$)
• Table 71. Worldwide SD MPEG-2 Video Encoders for Terrestrial Broadcast Stations by Region (Units are Video Streams)
• Table 72. Worldwide Average Selling Price per SD MPEG-2 Encoder Video Stream for Terrestrial Broadcast Stations by Region (US$)
• Table 73. Worldwide SD MPEG-2 Professional Encoder Revenue for Terrestrial Broadcast Stations by Region (US$)
• Table 74. Worldwide HD H.264 Video Encoders for Terrestrial Broadcast Stations by Region (Units are Video Streams)
• Table 75. Worldwide Average Selling Price per HD H.264 Encoder Video Stream for Terrestrial Broadcast Stations by Region (US$)
• Table 76. Worldwide HD H.264 Professional Encoder Revenue for Terrestrial Broadcast Stations by Region (US$)
• Table 77. Worldwide SD H.264 Video Encoders for Terrestrial Broadcast Stations by Region (Units are Video Streams)
• Table 78. Worldwide Average Selling Price per SD H.264 Encoder Video Stream for Terrestrial Broadcast Stations by Region (US$)
• Table 79. Worldwide SD H.264 Professional Encoder Revenue for Terrestrial Broadcast Stations by Region (US$)
• Table 80. Worldwide H.264 Baseline Profile Video Encoders for Mobile by Region (Units are Video Streams)
• Table 81. Worldwide Average Selling Price per H.264 Baseline Profile Video Encoders for Mobile by Region (US$)
• Table 82. Worldwide H.264 Baseline Profile Video Encoder Revenue for Mobile by Region (US$)
• Table 83. Encoder Vendor Market Share in Number of Streams

List of Figures

• Figure 1. Worldwide Real-Time Broadcast Encoder Market
• Figure 2. Real-Time Broadcast MPEG Encoder Segments

MPEGエンコーダ市場の成長は急ブレーキ

アリゾナ州スコッツデール、2009年3月31日
2008年、放送用のMPEGエンコーダ市場は成長したが、米国の2GHz再配置プロジェクトが終了し、景気が落ち込んだため、市場の見通しは反転するだろう。出荷数はわずかに成長するものの、主にASPの下落のために、リアルタイム放送用エンコーダの世界市場全体の収益は、2009年には小さく下落するだろう。しかし、2010年には収益の下降は加速し、15%以上になるだろうとインスタット社は報告している。

「現在の景気後退によって、新しい有料テレビサービスのスタートは先送りになるだろう。2009年に映像の送信に必要な帯域幅を削減できる多くの新製品が発売されたために、運用費を削減するためのエンコーダのアップグレードへの投資の方がより現実的である」とインスタット社のアナリストMichelle Abraham氏は語る。

インスタット社は、下記についても調査した。

• 2008年の順調な成長は、米国の新しい地上波、衛星、IPTVプラットフォームと2GHz関連プロジェクトによるものだった
• 世界の地上波放送局のHD H.264プロフェッショナルエンコーダの収益は、2008-2013年の間に倍増するだろう
• モバイルの貢献により、地上波放送局のHD H.264プロフェッショナルエンコーダの収益の多くを占めるのは欧州で、世界の2013年の1億1100万ドルの市場の約33％を占める
• コンテンツ制作者がかつてSDにおいて占めていたと同様の帯域幅をHDで占めようとするために、H.264はHDセグメントのより大きな部分を占めるようになるだろう
• Harmonicは、2008年の多くのベンダでトップシェアだった。以下、Tandberg、Scopus、Motorolaと続く

インスタット社の調査レポート「世界の放送用リアルタイムMPEGエンコーダ市場調査 2009年:市場概況、市場シェア、5年間予測 - Worldwide Real-Time Broadcast MPEG Encoder Market」は、世界市場の、2013年までの地域毎のMPEGエンコーダの売上数量・収益・平均小売価格の予測、ベンダの市場シェア、市場牽引要因と阻害要因、市場に影響を与える新しい技術の概観を記載している。

(原文)
MPEG Encoder Market Growth Turns Negative

SCOTTSDALE, Ariz., March 31, 2009 - The broadcast MPEG encoder market grew in 2008, but growth will turn negative as the 2GHz relocation project in the US comes to an end, and the economy slumps.  Overall, worldwide Real-Time Broadcast Encoder revenue will see a slight decline in 2009 mainly due to declining ASPs as units grow slightly. However, contraction will accelerate in 2010, as revenue declines more than 15% reports In-Stat.

“The launch of new pay-TV services will slow in the current climate,” says Michelle Abraham, In-Stat analyst. “Encoder upgrades to save on operational expenses are more viable, with a number of new product introductions in 2009 that will reduce the bandwidth necessary for video transmission.”

The recent research by In-Stat found the following:

• Positive 2008 growth was driven by the launch of new terrestrial, satellite and IPTV platforms and the 2GHz relocation project in the US.
• Worldwide HD H.264 professional encoder revenue for terrestrial broadcast stations will more than double between 2008 and 2013.
• The European region will be the largest geographic segment for HD H.264 professional encoder revenue for mobile contribution, representing nearly 33% of the worldwide $111 million market in 2013.
• H.264 will make greater inroads into the HD contribution segment, as content producers want to use the same bandwidth for HD contribution as they were previously using for SD contribution.
• Harmonic captured the top market share among encoder vendors by number of streams for 2008, followed by Tandberg, Scopus and Motorola.

Recent In-Stat research, Worldwide Real-Time Broadcast MPEG Encoder Market (#IN0904001MBI), covers the worldwide market. It includes:

• MPEG encoder unit sales and revenue forecasts and average selling price forecasts by region and by type through 2013.
• Vendor market shares.
• Analysis of market drivers and barriers.
• A look at new technologies that will influence the market.