目次
The Zhongxing-9 satellite uses China's home-grown broadcasting standard, ABS-S, and broadcasts 48 standard-definition and high-definition channels to those areas of central and western China that cable TV cannot reach.
As of now, there are over 100 million cable TV subscribers in China. Almost 30 million of these received cable via the State Administration of Radio, Film, and Television (SARFT) policy of whole system shift; however, there remain about 200 million households with a TV set but no cable connection; these currently receive TV signals via analog terrestrial transmission or illegal satellite STB and antennae; as such, the launch of Zhongxing-9 should generate a huge market for satellite receiving systems and their related chipsets.
Table of Contents
- Executive Summary
- Huge Potential for Satellite TV
- Government Promoting Home-Grown Satellite TV Technology
- Standard, ABS-S
- Regulation 129 to be Revised
- Value Chain and Main Players
- Exclusive Satellite Operators
- Content Integrators, Traditional TV Integrators
- Ground Operators Still to be Established
- STB Manufacturers
- STB Chip Suppliers
- Availink
- NationalChip
- Goke Technologies
- Business Model Evolution
- Market Drivers and Barriers
- Market Drivers
- Strong Demand From Consumers
- Low Cost for Satellite TV
- Cable TV/IPTV Growth Slow
- Market Barriers
- Insufficient Sales and Service Channels
- Business Model Still to be Established
- Viewing Household and STB Shipment Forecasts
- Methodology
- Glossary
- Related In-Stat Reports
- Table 1. Satellite TV Viewing Household Forecast, 2008–2012 (Households in Millions)
- Table 2. Satellite TV STB Shipment Forecast, 2008–2012 (Shipments in Millions)
- Figure 1. Satellite TV Viewing Household Forecast, 2008–2012 (Households in Millions)
- Figure 2. Zhongxing-9 Satellite Coverage in China
- Figure 3. Value Chain of Satellite TV Industry
- Figure 4. ABS-S STB by Coship
- Figure 5. ABS-S STB by Yinhe
- Figure 6. Diagram for Availink’s ABS-S Chipset
- Figure 7. NationalChip Chipset
- Figure 8. Goke Technologies Chipset
- Figure 9. Cost Comparison Between Cable and Satellite (US$)
- Figure 10. Satellite TV Viewing Household Forecast, 2008–2012 (Households in Millions)
- Figure 11. Satellite TV STB Shipment Forecast, 2008–2012 (Shipments in Millions)
