目次
We think that the growth of the GPS phone market in China will be driven by the supply side rather than the demand side, as handset makers plan to make their products more attractive by adding a GPS function. In-Stat estimates that shipments of GPS phones reached 800,000 by the end of 2007. We forecast that by 2012 this figure will reach 18 million.
Navigation, local search, and map display are popular mobile location-based services in China. But mobile navigation faces challenges from in-car navigation and the PND. Finally, the new trend in mobile LBS is integrating it with other services such as social networking services (SNS) and gaming.
This report provides an overview of China's mobile LBS market and forecasts for GPS phone shipments in China. It also provides the results of a survey of over 550 current and potential users of mobile LBS in order to better understand their attitudes toward the technology.
Table of Contents
- Executive Summary
- Market Overview
- Consumer Survey: Background and Demographics
- Current Users
- Factors Influencing Use of Mobile LBS
- Preferred Types of Mobile LBS
- Map Display: Attitudes and Uses
- User Satisfaction
- Usage Frequency
- Payment for Map Display
- GPS Preferences
- Non-Users
- Preferred Types of Mobile LBS
- Location-Related Information via Handset
- Preferred Methods
- Levels of Interest
- Willingness to Pay
- Handset Navigation
- Barriers to Use
- Level of Interest
- Interest in GPS Phones
- Summary
- Methodology
- Related In-Stat Reports
- Table 1. Profile of Respondents
- Figure 1. GPS Phone Shipment Forecasts in China, 2006–2012 (Units in Millions)
- Figure 2. GPS Phone Shipment Forecasts in China, 2006–2012 (Units in Millions)
- Figure 3. Phone Functions and Use of Mobile LBS
- Figure 4. Business Travel and Use of Mobile LBS
- Figure 5. Interest in New Technology by User Type
- Figure 6. Most Commonly Used and Preferred Types of Mobile LBS
- Figure 7. Satisfaction with Map Display
- Figure 8. How Often Do You Use Map Display?
- Figure 9. How Much Do You Pay Monthly for Map Display (Including Traffic Fees)?
- Figure 10. Preferred GPS Device
- Figure 11. Will You Buy or Do You Already Own a GPS Phone?
- Figure 12. How Much Extra Would You Pay for a Phone with GPS?
- Figure 13. Preferred Types of Mobile LBS
- Figure 14. How Do You Prefer to Get Location Information (Your Own or Others’)?
- Figure 15. Reasons for Not Using Handsets
- Figure 16. Respondent Interest
- Figure 17. Interest Level by Age
- Figure 18. Interest Level by Gender
- Figure 19. Interest Level by GPS Phone Use
- Figure 20. Interest Level by Smartphone Use
- Figure 21. How Much Would You Pay for Location-Related Information via Handset?
- Figure 22. Can You Drive a Car?
- Figure 23. Reasons for Not Using Handset Navigation
- Figure 24. Preferred Type of Navigation Method
- Figure 25. Overall Respondent Interest
- Figure 26. Will You Buy or Do You Already Own a GPS Phone?
- Figure 27. How Much Extra Are You Prepared to Pay for GPS Function?
