目次
Telco TV continues to grow as new players around the world get on the bandwagon and existing players increase their footprint, penetration, content, and range of services. This report discusses key players including AT&T, Verizon, France Telecom, Telefonica, Deutsche Telecom, and China Telecom as well as other incumbent and emerging operators around the world.
While triple play has always been the name of the game, increasingly quadruple- as well as double- and single-play offerings are coming on to the scene. Catch-up TV has gained tremendous popularity around the world. And convergence applications are emerging as Microsoft’s Mediaroom platform gains traction.
Content is at the same time going more international, ethnic, and local. This year saw a clear trend toward content geared toward immigrant population, especially in Western Europe. In small towns in North America, there are interesting experiments that revolve around producing very local content. Spreading content across as many platforms as possible is motivating players to introduce PC and mobile phone-based video offerings that complement their telco TV offerings.
This report discusses where telco TV services are growing, who is providing telco TV, how successful they have been to date, and what types of services are being offered. Worldwide five-year forecasts for subscribers and subscription revenues based on ARPU are included.
Table of Contents
- Executive Summary
- Introduction
- Asia/Pacific
- China
- Hong Kong
- India
- Japan
- South Korea
- Singapore
- Taiwan
- Thailand
- Others
- Central/Eastern Europe
- Croatia
- Baltic States (Estonia, Latvia, and Lithuania)
- Czech Republic
- Hungary
- Poland
- Romania
- Russia
- Slovakia
- Slovenia
- Others
- Latin America
- Argentina
- Brazil
- Chile
- Others
- Middle East/Africa
- The Arab Peninsula
- The Levant
- Other
- North America
- Western Europe
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- United Kingdom
- Others
- Telco TV Forecast
- Telco TV Subscribers
- Telco TV Revenues
- Methodology
- Glossary
- Table 1. Worldwide Telco TV Subscribers by Region (in Thousands)
- Table 2. Worldwide Telco TV Subscription Revenue by Region (US$ in Millions)
- Figure 1. Worldwide Telco TV Market (Subscribers in Millions, Revenues US$ in Billions)
厳しい経済状況の中でもIPTVの高成長は止まらない
アリゾナ州スコッツデール、2009年2月2日
世界経済は減速していても、IPTVの成長はとまることはない。世界経済の減速にもかかわらず、通信会社がIPなどの技術で配信するテレビ放送の加入者数は2012年末まで3倍以上の成長を続けるだろうと、米国調査会社インスタット社は報告する。ブラジル、韓国、インドなどの主要市場では、最近行われた法改正が通信会社のテレビを後押ししている。
「モンテネグロ、ヨルダン、ガーナなどの多くの国々で、2008年に通信会社のIPTVの新サービス開始があった。日本やアルゼンチンなどの少数の国々では、既存のオペレータを妨げる制限によって頓挫している」とインスタット社のアナリストMichelle Abraham氏は語る。
インスタット社は、下記についても調査した。
- 通信会社のテレビ加入者数は、2012年までに世界で7160万まで成長するだろう
- 同時期に、世界の加入者収益は266億ドルまで成長するだろう
- トリプルプレーサービスのほかに、クアドルプルプレーサービス、ダブルプレーサービス、シングルプレーサービスも提供している
- パソコンや携帯電話やマルチプラットフォームビデオ配信でセットトップボックスを制御するなどの統合アプリケーションも始まっている
インスタット社の調査レポート「世界の通信会社のテレビ放送サービス市場調査 2008年:主要国別概況、収益、世界の加入者数予測 - Worldwide Telco TV Services 2008: Explosive Growth Continues」は、通信会社のテレビサービスの世界市場を調査した。通信会社のテレビ放送サービス市場が成長しているのはどこか、通信会社のテレビ放送サービスを提供しているのは誰か、今までの成功の事例は何か、どのようなサービスが提供されているかを記載している。5年間の世界の加入者数と加入者収益(ARPU)の予測、AT&T、Verizon、France Telecom、Telefonica、Deutsche Telecom、China Telecom等の主要企業と、世界の既存・振興オペレータの情報を記載している。
(原文)
Poor Economy Won't Stop Skyrocketing Growth of IPTV
SCOTTSDALE, Ariz., February 2, 2009 - Not even a global financial meltdown can stop IPTV. Despite the worldwide economic crisis, subscribers to telco TV, which includes TV delivered by telecom operators via IP as well as other technologies, will grow more than three-fold by the end of 2012, reports In-Stat. In several key markets, like Brazil, Korea, and India, recent regulatory changes have given telco TV a real boost, the high-tech market research firm says.
“A number of new countries, including places as varied as Montenegro, Jordan, and Ghana, saw the launch of their first commercial IPTV offerings in 2008,” says Michelle Abraham, In-Stat analyst. “Only a few markets, like Japan and Argentina, remain hamstrung by restrictions that hinder incumbent operators.”
Recent research by In-Stat found the following:
- Telco TV subscribers will grow to 71.6 million, worldwide, by 2012.
- In the same period, worldwide subscriber revenues will increase to $26.6 billion.
- Quadruple-, double-, and single-play packages are joining triple-play offerings.
- Convergence applications, like the ability to control set-top boxes from PCs and mobile phones and multi-platform video distribution, are beginning to emerge.
Recent In-Stat research, Worldwide Telco TV Services 2008: Explosive Growth Continues (#IN0804060MBS), covers the worldwide market for Telco TV. It discusses:
- Where telco TV services are growing
- Who is providing telco TV
- How successful they have been to date
- What types of services are being offered
Worldwide five-year forecasts for subscribers and subscription revenues based on ARPU are included. The research also looks at key players including AT&T, Verizon, France Telecom, Telefonica, Deutsche Telecom, and China Telecom as well as other incumbent and emerging operators around the world.
