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目次

Unit sales of smartphones have been growing faster than the overall market for cellphones. This report finds that this trend will continue through 2013, based upon increased user demand. In the survey from this report, the demand in the US grew by a factor of five from the levels found between 2005 and 2007. This demand is primarily driven by greater competition for mobile applications that add capabilities. New and prospective smartphone buyers are drawn to new mobile applications, even though the median number of applications downloaded for all platforms, including the Apple iPhone, is relatively modest?below five applications per user for each platform.

After a period of slower growth owing to uncertain economic conditions, the smartphone market will grow over 20% annually over the next five years.

This report includes:

• Forecasts and market shares for smartphone OS sales to 2013
• Global sales of smartphones by region
• Global upside potential and threats to the smartphone market 
• Approaches to ensure security of smartphones and cellphones 
• End-user research of non-users of smartphones
• Buying behavior for different smartphone platforms
• Non-user interest in buying smartphones
• Changes in attitudes regarding preferences for features and applications

Table of Contents

• Executive Summary
• Introduction
• Characteristics of US Smartphone Users
• Smartphone Ownership
• What About the iPhone?
• Downloaded Applications Among Smartphone Users
• Sales Channels
• Behavior of Smartphone Users That Bought Another Smartphone
• Characteristics of Non-Users of Smartphones
• Smartphone Plans for the Future
• Smartphone Security
• The Global Smartphone Marketplace
• Smartphone Future and Forecast
• Methodology
• Survey Demographics
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1. Historical Growth in Unit Sales of Global Smartphone OS
• Table 2. Global Smartphone Forecast by Smartphone OS Type, 2005–2013 (Units in Millions)
• Table 3. Global Forecast for Smartphones as Share of Total Cellphones, 2007–2013 (Units in Millions)
• Table 4. Global Forecast for Smartphones by Major Geographic Regions, 2008–2013 (Units in Millions)

List of Figures

• Figure 1. Percentage of US Respondents That Plan to Obtain a Smartphone the Next Time They Upgrade, 2005–2008
• Figure 2. Smartphone and Mobile Phone Ownership Among US Respondents, 2006–2008
• Figure 3. Smartphone OS Market Share of Installed Base Among US Respondents, 2008
• Figure 4. Smartphone OS Market Share Among US Respondents, 2006–2008
• Figure 5. Reasons US Respondents Use a Smartphone, 2006–2008 (Multiple Answers Allowed)
• Figure 6. Interest in the iPhone Among US Respondents
• Figure 7. Number of Applications Downloaded by Smartphone Users, 2006–2008
• Figure 8. Number of Applications US Smartphone Users Have Downloaded by Smartphone OS, 2008
• Figure 9. Source of Smartphone for All Smartphone Brands, 2008
• Figure 10. Sales Channel for Smartphones Sold in the US, 2006–2008
• Figure 11. Sales Channel by Smartphone OS Among US Respondents, 2007–2008
• Figure 12. Mean Priorities US Respondents Gave When Upgrading Their Smartphone, 2006–2008
• Figure 13. Loyalty to Wireless Operator and OS When Acquiring a New Smartphone, 2006–2008
• Figure 14. Loyalty to Smartphone OS Among US Users That are Upgrading by OS, 2007–2008
• Figure 15. Reasons for Not Using a Smartphone Among US Respondents, 2006–2008 (Multiple Answers Allowed).
• Figure 16. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Respondents, 2006–2008
• Figure 17. Respondents Perception of the Extra Cost of a Smartphone, 2007–2008 (US$)
• Figure 18. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone, 2007–2008 (US$)
• Figure 19. Approaches to Security of Cellphone Among US Respondents Concerned With Security, 2008 (Multiple Answers Allowed)
• Figure 20. Annual Average Loss of Cellphones Among US Respondents by Nature of Concern for Security, 2008
• Figure 21. Use of Passwords on Cellphone Among US Respondents That are Concerned About Security, by Size of Business, 2008
• Figure 22. Perception of Ownership of Data on a Smartphone Among US Respondents, 2008
• Figure 23. Global Smartphone OS Unit Sales Growth Globally, 2005–2013 (Units in Millions)
• Figure 24. Global Smartphone OS Units Sales―Conservative vs. Optimistic Forecasts, 2008–2012 (Units in Millions)
• Figure 25. Age of US Respondents
• Figure 26. Wireless Usage Among US Respondents by Operator
• Figure 27. Industries That Employ the Respondents
• Figure 28. Size of Businesses That Employ the Respondents

スマートフォンのハンドセット市場のシェアは2013年までに２倍増

アリゾナ州スコッツデール、2009年3月2日
スマートフォンは、2013年までに全携帯電話のシェアを約2倍増の20％とするだろうと、米国調査会社インスタット社は報告する。今年の世界のスマートフォンの成長は堅調だが、米国では一層堅調である。

「オープンOSデバイスによって携帯電話の新たな使い方を積極的に開発してするデバイスメーカーが、大きな需要を呼んでいる。新規の、あるいは今後の新しいモバイルアプリケーションの購入者は、新しいモバイルアプリケーションに魅力を感じるだろうが、iPhone等のすべてのプラットフォームでダウンロードするアプリケーションの数はそれぞれのプラットフォームで1ユーザあたり5以下であるだろう」とインスタット社のモバイルインターネット部門の副社長Frank Dickson氏は語った。

インスタット社は、下記についても調査した。

• インスタット社のユーザ調査によれば、スマートフォンのセキュリティはまだ不十分で、ユーザや雇用主にとって問題である
• 調査応答者の約1/3は、現在の携帯電話をアップグレードする時にはスマートフォンを入手したいと計画している
• AndroidなどのLinux OSのスマートフォンは、最も成長しており、次はSymbianである。Linux OSは、Windows Mobile、RIM、iPhone OSXを上回るだろう

インスタット社の調査レポート「スマートフォン市場調査:米国ユーザ調査、世界の売上推移、将来予測 - Smartphones: Heading to the Mainstream」は、スマートフォンの世界市場を調査した。2013年までのスマートフォンOSの販売予測と市場シェア、地域毎の世界のスマートフォン販売数、スマートフォン祖以上の世界の潜在性と脅威、スマートフォンと携帯電話のセキュリティと信頼性、スマートフォンを利用していないエンドユーザの調査、プラットフォーム毎のスマートフォンの購買行動、スマートフォン購入に関心のないユーザ、機能やアプリケーションの好みの変化なども調査している。

(原文)
Smartphones Will Double Their Share of the Handset Market by 2013

SCOTTSDALE, Ariz., March 2, 2009 -
By 2013, Smartphones will double their share of all cellphones to about 20 percent, reports In-Stat. Global smartphone growth this year will be strong globally, but even stronger in the US market.

“Strong demand is being driven by device manufacturers leveraging open OS device to re-invent the mobile phone experience,” says Frank Dickson, Vice President, Mobile Internet Group. “New and prospective smartphone buyers are drawn to new mobile applications, even though the median number of applications downloaded for all platforms, including the Apple iPhone, is relatively modest―below five applications per user for each platform.”

Recent research by In-Stat found the following:

• Smartphone security is still inadequate and is likely to be a source of problems for users and their employers, based on In-Stat’s consumer survey results.
• Almost one-third of survey respondents plan to obtain a smartphone the next time they upgrade their current phone.
• Smartphones with Linux OS (including Android) will see the highest growth and the second highest volume behind Symbian.  Linux OS will outpace Windows Mobile, RIM and iPhone OSX.

Recent In-Stat research, Smartphones: Heading to the Mainstream (#IN0804050WH), covers the worldwide market for smartphones. It includes:

• Forecasts and market shares for smartphone OS sales to 2013
• Global sales of smartphones by region
• Global upside potential and threats to the smartphone market
• Approaches to ensure security of smartphones and cellphones
• End-user research of non-users of smartphones
• Buying behavior for different smartphone platforms
• Non-user interest in buying smartphones
• Changes in attitudes regarding preferences for features and applications