世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

目次

In This Update

• Executive Summary
• Introduction
• Definition
• A Brief History of Smartphones
• Growth of the Smartphone Industry
• Factors Influencing Smartphone Adoption
• Barriers to Smartphone Adoption
• Survey Results
• Mobile Phone Spending and Features
• Historical Spending Trends
• Consumer Loyalty and Satisfaction
• Mobile Data Spending
• Barriers to Mobile Data Use
• Forecast
• North America
• Asia/Pacific
• Europe
• Latin America
• Conclusions
• Methodology

List of Tables

• Table 1. Summary of Findings
• Table 2. Respondent Features in Current Handsets
• Table 3. Historical Total Satisfaction with Mobile Operator
• Table 4. Customer Satisfaction—Smartphone Users vs. Traditional Handset Users
• Table 5. Mobile Data Usage and Supplementary ARPU
• Table 6. Barriers to Mobile Data Use (Multiple Responses Permitted)

List of Figures

• Figure 1. North American Smartphone Forecast, 2008–2013
• Figure 2. Income Distribution of Survey Respondents
• Figure 3. Ethnic Distribution of Survey Respondents
• Figure 4. Historical Mean Phone Purchase Price, 2004–2008
• Figure 5. Mean Spending on Current Mobile Phone vs. Mean Spending on Future Mobile Phone
• Figure 6. Smartphone Respondent Handset Brands
• Figure 7. Traditional Handset Respondent Handset Brands
• Figure 8. Features Users Would Pay More for In Future Handset
• Figure 9. Mobile Operator—Smartphone Users vs. Traditional Handset Users
• Figure 10. Users Planning to Switch Operators in the Next 12 Months
• Figure 11. Mobile Data Plan Purchases
• Figure 12. Respondents Who Pay Supplementary Charges for Data Access or Premium Entertainment
• Figure 13. Global Smartphone Forecast, 2008–2013
• Figure 14. North American Smartphone Forecast, 2008–2013
• Figure 15. Japan Smartphone Forecast, 2008–2013
• Figure 16. Asia/Pacific Smartphone Forecast, 2008–2013 (Excludes Japan)
• Figure 17. EMEA Smartphone Forecast, 2008–2013
• Figure 18. Latin America Smartphone Forecast, 2008–2013