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北米のマーケティングオートメーションソフトウェア市場予測 2018-2026年

NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2018-2026

 

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Inkwood Research
インクウッドリサーチ
2018年4月US$1,250
シングルユーザライセンス
79

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サマリー

この調査レポートは北米のマーケティングオートメーションソフトウェア市場を分析・予測したInkwood Researchの市場調査報告書です。

Description

KEY FINDINGS
The North America marketing automation software market was valued at $XX million in the year 2017 and is expected to reach $XX million by the year 2026, growing at a CAGR of 8.72% for the forecast period of 2018-2026.The rising demand for digital marketing, increasing approval of automation tools in the retail sector and surging demand to integrate marketing efforts are some of the motivating factors leveraging the automation software market in North America.
MARKET INSIGHTS
The marketing automation software market is segmented by application into by campaign management, by email marketing, by mobile application, by inbound marketing, by lead nurturing and lead scoring, by reporting and analytics, by social media marketing, by other applications. On the basis of verticals, the market can be classified into academic and education, advertising, healthcare, banking and financial insurance, manufacturing and distribution, media & entertainment, retail, deployment model and others. The US market is anticipated to account for the highest revenue share by 2026. The Canadian marketing automation software market is also growing rapidly. Majority of the IT innovations in Canada are running in line with the US market.
COMPETITIVE INSIGHTS
Major players in the marketing automation software market are International Business Machines (IBM) Corporation, Oracle, SalesForce, Sap SE, Adobe Systems, SAS Institute, Cognizant Technology Solution, Etrigue, Synchronous Technologies Inc, Hatchbuck, HubspotInc, Insidesales.com Inc, Infusionsoft and Vista Equity Partner.



目次

Table of Contents

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
4. MARKET OVERVIEW
4.1. MARKET DEFINITION
4.2. MARKET DRIVERS
4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
4.2.2. INCREASING ACCEPTANCE OF AUTOMATION TOOLS IN RETAIL SECTOR
4.2.3. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
4.3. MARKET RESTRAINTS
4.3.1. THE DATA POLICY CONCERN
4.3.2. B2B MARKETING AUTOMATION DEPLOYING ISSUES
4.4. MARKET OPPORTUNITIES
4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
4.5. MARKET CHALLENGES
4.5.1. INCORPORATION WITH EXISTING MARKETING
4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
5. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
5.1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
5.2. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
5.3. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
5.4. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
5.5. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
5.6. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
5.7. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
5.8. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
6. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
6.1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2018-2026($MILLION)
6.2. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2018-2026 ($MILLION)
6.3. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2018-2026 ($MILLION)
6.4. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2018-2026 ($ MILLION)
6.5. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
6.6. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2018-2026 ($ MILLION)
6.7. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
6.8. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2018-2026 ($ MILLION)
7. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
7.1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
7.2. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
8. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2018-2026 ($ MILLION)
8.1. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
8.2. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
9. KEY ANALYTICS
9.1. PORTERS FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
9.1.3. BARGAINING POWER OF BUYER
9.1.4. BARGAINING POWER OF SUPPLIER
9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. RELIABILITY & USER FRIENDLINESS
9.2.2. ACCURACY & EFFECTIVENESS
9.2.3. PRICE
9.2.4. ROI
9.3. OPPORTUNITY MATRIX
9.4. VALUE CHAIN ANALYSIS
9.5. PESTEL ANALYSIS
9.5.1. POLITICAL FACTORS
9.5.2. ENVIRONMENTAL FACTORS
9.5.3. TECHNOLOGICAL FACTORS
9.5.4. ECONOMICAL FACTORS
9.5.5. LEGAL FACTORS
9.6. VENDOR LANDSCAPE
10. NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
10.1. The U.S.
10.2. CANADA
11. COMPETITIVE LANDSCAPE
11.1. MARKET SHARE
11.2. MERGERS & ACQUISITIONS
11.3. RECENT PRODUCT LAUNCHES
11.4. COMPANY PROFILE
11.4.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
11.4.2. ORACLE
11.4.3. SALES FORCE
11.4.4. SAP SE
11.4.5. ADOBE SYSTEMS
11.4.6. SAS INSTITUTE
11.4.7. ACT-ON SOFTWARE
11.4.8. COGNIZANT TECHNOLOGY SOLUTION
11.4.9. ETRIGUE
11.4.10. SYNCHRONOUS TECHNOLOGIES, INC
11.4.11. HATCHBUCK
11.4.12. HUBSPOT INC.
11.4.13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
11.4.14. INFUSIONSOFT
11.4.15. VISTA EQUITY PARTNER
LIST OF TABLES
TABLE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
TABLE 2 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
TABLE 3 NORTH AMERICA MARKETING AUTOMATION MARKET BY VERTICALS 2018-2026 ($ MILLION)
TABLE 4 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
TABLE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2018-2026 ($ MILLION)
TABLE 6 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 7 NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)

LIST OF FIGURES
FIGURE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
FIGURE 2 DIGITAL MARKETING SPENDING IN THE UNITED STATES IN 2015 & 2020
FIGURE 3 ADOPTION SCENARIO & RESPONSE OF MARKETING AUTOMATION PLATFORM (%)
FIGURE 4 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
FIGURE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
FIGURE 6 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
FIGURE 7 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
FIGURE 8 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
FIGURE 9 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
FIGURE 10 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
FIGURE 11 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
FIGURE 12 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY ACADEMIC AND EDUCATION MARKET 2018-2026 ($ MILLION)
FIGURE 13 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2018-2026 ($ MILLION)
FIGURE 14 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2018-2026 ($ MILLION)
FIGURE 15 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2018-2026 ($ MILLION)
FIGURE 16 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
FIGURE 17 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2018-2026 ($ MILLION)
FIGURE 18 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
FIGURE 19 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2018-2026 ($ MILLION)
FIGURE 20 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
FIGURE 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
FIGURE 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
FIGURE 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
FIGURE 24 THE US MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 25 CANADA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 26 MARKET SHARE ANALYSIS OF NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, 2017

List of Tables

LIST OF TABLES
TABLE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
TABLE 2 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
TABLE 3 NORTH AMERICA MARKETING AUTOMATION MARKET BY VERTICALS 2018-2026 ($ MILLION)
TABLE 4 NORTH AMERICA MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
TABLE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2018-2026 ($ MILLION)
TABLE 6 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 7 NORTH AMERICAN MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)

Companies Mentioned

1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
2. ORACLE
3. SALES FORCE
4. SAP SE
5. ADOBE SYSTEMS
6. SAS INSTITUTE
7. ACT ON SOFTWARE
8. COGNIZANT TECHNOLOGY SOLUTION
9. ETRIGUE
10. SYNCHRONOUS TECHNOLOGIES, INC
11. HATCHBUCK
12. HUBSPOT INC.
13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
14. INFUSIONSOFT
15. VISTA EQUITY PARTNER

 

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