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アジア太平洋地域のマーケティングオートメーションソフトウェア市場予測 2018-2026年

ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2018-2026

 

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Inkwood Research
インクウッドリサーチ
2018年4月US$1,250
シングルユーザライセンス
75

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サマリー

この調査レポートはアジア太平洋地域のマーケティングオートメーションソフトウェア市場を分析・予測したInkwood Researchの市場調査報告書です。

Description

KEY FINDINGS
Asia Pacific marketing automation software market was valued at $xx million in the year 2017 and is expected to reach $xx million by the end of the forecast period of 2018-2026, by exhibiting the highest CAGR of 10.16%.
MARKET INSIGHTS
The marketing automation software market is segmented by application, verticals, end-users and deployment mode. The China marketing automation software market presently governs this region. The government of China is bringing policy change aimed towards investments in the service sector. IT software sales in China are being driven by low-cost computing. SaaS is a serious market in China, growing at a significant CAGR over the forecast period. On the other hand, the Indian marketing automation software market too is showing promise. According to OECD, India is the fastest growing G20 economy in the world. With positive economic outlook, and the introduction of new investment schemes like ‘Make in India’ and ‘Digital India’ by the government to aid in FDI investments, India’s IT sector is expected to witness strong growth in the coming years.
COMPETITIVE INSIGHTS
Some of the established market players are International Business Machines (IBM) Corporation, Hatchbuck, Vista Equity Partner, Act-On Software, Oracle, eTrigue, SAP SE, Infusionsoft, Synchronous Technologies Inc, SAS Institute, Cognizant Technology Solution, Adobe Systems, SalesForce, and Insidesales.com Inc.



目次

Table of Contents

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
4. MARKET OVERVIEW
4.1. MARKET DEFINITION
4.2. MARKET DRIVERS
4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
4.2.2. INCREASING ACCEPTANCE OF AUTOMATION TOOLS IN RETAIL SECTOR
4.2.3. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
4.3. MARKET RESTRAINTS
4.3.1. THE DATA POLICY CONCERN
4.3.2. B2B MARKETING AUTOMATION DEPLOYING ISSUES
4.4. MARKET OPPORTUNITIES
4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
4.5. MARKET CHALLENGES
4.5.1. INCORPORATION WITH EXISTING MARKETING
4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
5. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
5.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
5.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
5.3. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
5.4. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
5.5. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
5.6. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
5.7. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
5.8. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
6. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
6.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2018-2026($MILLION)
6.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2018-2026 ($MILLION)
6.3. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2018-2026 ($MILLION)
6.4. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2018-2026 ($ MILLION)
6.5. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
6.6. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2018-2026 ($ MILLION)
6.7. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
6.8. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2018-2026 ($ MILLION)
7. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
7.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
7.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
8. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2018-2026 ($ MILLION)
8.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
8.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
9. KEY ANALYTICS
9.1. PORTER’S FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
9.1.3. BARGAINING POWER OF BUYER
9.1.4. BARGAINING POWER OF SUPPLIER
9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. RELIABILITY & USER-FRIENDLINESS
9.2.2. ACCURACY & EFFECTIVENESS
9.2.3. PRICE
9.2.4. ROI
9.3. OPPORTUNITY MATRIX
9.4. VALUE CHAIN ANALYSIS
9.5. PESTEL ANALYSIS
9.5.1. POLITICAL FACTORS
9.5.2. ENVIRONMENTAL FACTORS
9.5.3. TECHNOLOGICAL FACTORS
9.5.4. ECONOMIC FACTORS
9.5.5. LEGAL FACTORS
9.6. VENDOR LANDSCAPE
10. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
10.1. CHINA
10.2. INDIA
10.3. SOUTH KOREA
10.4. JAPAN
10.5. AUSTRALIA
10.6. REST OF ASIA PACIFIC (ROAPAC)
11. COMPETITIVE LANDSCAPE
11.1. MARKET SHARE
11.2. MERGERS & ACQUISITIONS
11.3. RECENT PRODUCT LAUNCHES
11.4. COMPANY PROFILE
11.4.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
11.4.2. ORACLE
11.4.3. SALES FORCE
11.4.4. SAP SE
11.4.5. ADOBE SYSTEMS
11.4.6. SAS INSTITUTE
11.4.7. ACT ON SOFTWARE
11.4.8. COGNIZANT TECHNOLOGY SOLUTION
11.4.9. ETRIGUE
11.4.10. SYNCHRONOUS TECHNOLOGIES, INC
11.4.11. HATCHBUCK
11.4.12. HUBSPOT INC.
11.4.13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
11.4.14. INFUSIONSOFT
11.4.15. VISTA EQUITY PARTNER

LIST OF TABLES
TABLE 1 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
TABLE 2 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
TABLE 3 ASIA PACIFIC MARKETING AUTOMATION MARKET BY VERTICALS 2018-2026 ($ MILLION)
TABLE 4 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
TABLE 5 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY END-USER 2018-2026 ($ MILLION)
TABLE 6 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 7 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2018-2026 ($ MILLION)

LIST OF FIGURES
FIGURE 1 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2018-2026 ($ MILLION)
FIGURE 2 ADOPTION SCENARIO & RESPONSE OF MARKETING AUTOMATION PLATFORM (%)
FIGURE 3 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2018-2026 ($ MILLION)
FIGURE 4 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2018-2026 ($ MILLION)
FIGURE 5 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2018-2026 ($ MILLION)
FIGURE 6 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2018-2026 ($ MILLION)
FIGURE 7 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2018-2026 ($ MILLION)
FIGURE 8 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2018-2026 ($ MILLION)
FIGURE 9 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2018-2026 ($ MILLION)
FIGURE 10 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2018-2026 ($ MILLION)
FIGURE 11 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY ACADEMIC AND EDUCATION MARKET 2017-2024 ($ MILLION)
FIGURE 12 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2017-2024 ($ MILLION)
FIGURE 13 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2018-2026 ($ MILLION)
FIGURE 14 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2018-2026 ($ MILLION)
FIGURE 15 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2018-2026 ($ MILLION)
FIGURE 16 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2018-2026 ($ MILLION)
FIGURE 17 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2018-2026 ($ MILLION)
FIGURE 18 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2018-2026 ($ MILLION)
FIGURE 19 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2018-2026 ($MILLION)
FIGURE 20 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2018-2026 ($MILLION)
FIGURE 21 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2018-2026 ($MILLION)
FIGURE 22 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2018-2026 ($MILLION)
FIGURE 23 CHINA SAAS MARKET FORECAST 2014-2019 ($ MILLION)
FIGURE 24 CHINA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 25 INDIA IT SOFTWARE MARKET FORECAST 2016-2020 ($ BILLION)
FIGURE 26 INDIA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 27 KOREA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 28 SAAS SALES IN JAPAN 2015
FIGURE 29 JAPAN MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 30 AUSTRALIA PUBLIC CLOUD MARKET FORECAST 2014-2019 ($ MILLION)
FIGURE 31 AUSTRALIA MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 32 ROAPAC MARKETING AUTOMATION SOFTWARE MARKET 2018-2026 ($ MILLION)
FIGURE 33 MARKET SHARE ANALYSIS OF ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2017



List of Tables

LIST OF TABLES
TABLE 1 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY 2018-2026 ($ MILLION)
TABLE 2 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2018-2026 ($ MILLION)
TABLE 3 ASIA PACIFIC MARKETING AUTOMATION MARKET BY VERTICALS 2018-2026 ($ MILLION)
TABLE 4 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2018-2026 ($ MILLION)
TABLE 5 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY END-USER 2018-2026 ($ MILLION)
TABLE 6 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 7 ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2018-2026 ($ MILLION)

Companies Mentioned

1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
2. ORACLE
3. SALES FORCE
4. SAP SE
5. ADOBE SYSTEMS
6. SAS INSTITUTE
7. ACT ON SOFTWARE
8. COGNIZANT TECHNOLOGY SOLUTION
9. ETRIGUE
10. SYNCHRONOUS TECHNOLOGIES, INC
11. HATCHBUCK
12. HUBSPOT INC.
13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
14. INFUSIONSOFT
15. VISTA EQUITY PARTNER

 

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