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Sophia - ITへの知恵

Sophia – Wisdom for IT

 

出版社 出版年月電子版価格
IHL Group
IHLグループ
2016年12月US$2,200
企業ライセンス-フルアクセス

特定セグメントのみや企業規模毎(大企業または中小企業)のご購入も可能です。詳細はデータリソースまでお問合せください。

サマリー

Product Overview

Date of Publication: December 2, 2016
Geography: North America/EMEA
License: Enterprise/Electronic
Format: Online - Web Access
Author(s): Greg Buzek, Jerry SheldonLee Holman

Priced as low as $195 per segment per month per region for your enterprise.

Sophia is by far the most comprehensive source of not just validated leads, but key wisdom for smart decisions in the retail industry. It is the only lead generation system that links IT spend, to specific technology, to specific personnel, to specific financial results, tied together and backed by our advisory staff. Sophia provides insight into nearly 300 types of hardware/software/services and key personnel for over 5,000 retailers and restaurants in North America and Europe/Middle East/Africa.

Now with Predictive Analytics, the system allows for benchmarking against competitors, identifying which retailers are leaders in specific technologies, their projected IT spending plans in key categories(like Business Intelligence/Analytics, Merchandising/Supply Chain, ERP, and Store Systems), and which technologies they are likely to purchase in the next 24 months.

Your enterprise relationship allows everyone in your organization to create targeted mailing lists of key executives, do competitive analysis, look up market share and understand IT spend for an individual retailer or thousands of companies

Sophia is the only data research that takes an enterprise view of the technology that retailers are deploying AND the performance that they are achieving with the use of these technologies.  All wrapped up as an industry best lead generation system.  It allows you to let your sales team focus on specific opportunities instead of wasting jet fuel and money going from prospect to prospect with no insight.

Sophia Core Benefits

  • Company Profiles – Complete profiles of companies on 300 different technologies they have deployed.
  • Lead Generation – Over 100,000 validated contacts with emails based on technology installed and likely replacement dates.
  • Graphical Financial Benchmarks – Compare key financial metrics of retailers by segment and subsegment. Zoom in to review the financial metrics for the entire retail segment.
  • IT Spending Breakouts – Each SPA profile includes projected IT budget information for hardware, software, services in the following categories (Infrastructure, Store Systems, Core ERP, Application Development, Collaboration, Merchandising/Supply Chain, Commerce, BI/Analytics, Sales & Mktg, Legal/Real Estate).
  • Key Technology Leadership – Is the retailer a leader in particular technologies? We look at key financial metrics and the strength of the retailer and leadership in key technologies in each company SPA profile.
  • What’s in Play – One of the key benefits of Sophia is the ability to see into the future for each retailer and see which systems are due for replacement and which game changing technologies they are likely to invest in within the next 24 months.
  • Key Vendor Influence – Every account has key vendors that have significant influence to enhance your opportunity or block your opportunity. The SPA profiles show you which vendors in the account are your friend or foe.

Hightlight

Crunching over 7.0 million data points Sophia currently tracks hundreds of software types (ie. Mobile, Video Analytics, Big Data, Beacons, and Mobile Payment and traditional technologies like POS, CRM, Ecommerce, Order Management Systems, Merchandising, Data Warehouse, etc.), hardware platforms (ie. POS, Scanners, Servers, Printers, Self-Checkout, etc.), types of services (ie. Maintenance, Help Desk, Custom Programming, etc.) and key personnel (ie. CIO, IT, Store Operations, etc.).

Segments

With over 7,500 companies and 250,000 validated contacts, data is available for the following industry segments:

Retail/Hospitality in North America and Europe/Middle East/Africa

Food/Grocery (Kroger, Safeway, Trader Joe’s, Wakerfern, Tesco,)
Drug Stores (Walgreens, CVS)
Superstore/Warehouse Clubs/Hypermarkets (Walmart, BJ’s Wholesale, Costco, Auchan)
Mass Merchants (Target, Meijer Stores)
Department Stores (JC Penney, Sears, Kohls, Kaufaf, Marks and Spencer)
Specialty Hard Goods (Home Depot, Lowes, Best Buy, Rooms to Go, Canadian Tire)
Specialty Soft Goods (H&M, Limited Stores, Wet Seal)
Convenience/Gas/Forecourt (Chevron, Exxon,)
Fast Food (McDonald’s, Subway, Burger King, Pizza Hut, Taco Bell)
Bar/Restaurant (Applebees, Buffalo Wild Wings, Chipotle)
Lodging (Marriott, Sheraton, Hilton)
Entertainment:Casinos and Cruises (Carnival, Harrah’s, Wynn, Caesar’s Palace)
Entertainment:Museums, Theme Parks, Theaters, Others (Disney, Universal, AMC, Carmike)

Manufacturing/CPG Segments that include the following:

Food/Beverage/Tobacco (P&G, General Mills, Altria)
Apparel, Shoes, Jewelry (Nike, Ralph Lauren, Phillips-Van Heusen)
Electronics, Recreation (HP, Intel, Easton Sports)
Hard Goods (GE, Johnson and Johnson, Lockheed Martin)
Pharmaceuticals (Pfizer, Merck, McKesson, AstraZeneca)
Automotive (Toyota, General Motors, Honda Motor, Siemens, Boeing)


Key Highlights include the following:

What’s in Play? – anyone can give you a list of retail accounts, but what is most important is to find out which are most likely to buy your technologies. In other words, what accounts and technologies are in play and likely to be replaced soon. Sophia is the only data service to provide this data on nearly 300 retail technologies like Mobile, Business Intelligence, Analytics.

1 Minute Queries and Mailing Lists – Get to the data you need for your sales activities quickly and in detail.  Choose specific tightly defined lists and allow for targeted campaigns that drive real results for your company,

Company Technology Profiles – Use filters to generate retailer technology profiles from our list of thousands of retailers and restuarants. Each profile includes revenues, IT spend, competitive comparisons, hardware, software, services, and key personnel.

Vendor Profiles – Choose from hundreds of profiles on technology vendors. Each profile includes key contacts, customer references, platforms and segments supported as well as individual solution overviews.

Vendor Scorecards – Run reports such as “Who offers business intelligence software?” and get a comprehensive list of vendors and the segments in which the solution is offered. Click through to any vendor profile and their customers and full solution portfolio.

Quick Market Share – Find vendor market share for specific retail technologies (ie. POS Software vendor market share for Food/Drug Retailers)based on the data in the system.

Enterprise Access – unlike other research firms that charge on a per seat basis, your subscription to Sophia comes with enterprise access to the data.

IT Spend – with this edition we have added estimated IT spend for hardware, software, services and labor/overhead for each retailer based on industry survey results. This includes both capitalized and expensed IT spend to help vendors and retailers better align their spending to industry leaders.

Output to Excel, HTML, PDF or XML formats – easily get output to Microsoft Word or Excel so that you can manipulate the data and use it in your every data activities.

What vendors seem to have a strong account presence in this account or segment?



 

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