サマリー
イダテ社の年間データベースサービス「World Television Markets」は、世界のテレビ市場の動向を調査し、予測を含む市場データを提供しています。
データベースはオンライン上での提供となり、年2回更新されます。
提供データのイメージ
Key Questions
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Which are the driving zones and countries of the growth? What outlook for the coming years?
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How far is each country from the analogue switch-off?
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Which are the dynamic segments of the market?
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How does TV advertising resist to the rise of the Internet media?
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Who are the new leaders of audiovisual industry?
Deliverables: market report PDF, slideshow PDF & database Excel
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Data 2008-2010, estimates 2011 and forecasts up to 2016
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5 geographical zones and 38 countries
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Reception modes: terrestrial, cable, satellite, DSL
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TV households: free to air, pay-TV
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Revenue: subscription, public funding, advertising
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Video market (mature markets only)
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Television audience share
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Subscribers to the main Pay-TV platforms
Database (Excel)
Markets & Data
Indicators for each country and region examined
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Past 2008-2010
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Estimations 2011
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Forecasts 2012 - 2016
Background Data
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Gross Domestic Product
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Total TV services
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TV services/GDP
Audiovisual Services market
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Public Funding
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Advertising Revenues
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Subscription fees revenues
Revenues TV/HH
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Public Funding/TV HH
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Advertising Revenues/TV HH
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Subscription fees/TV HH
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Subscription fees/Pay TV HH
Breakdown of media advertising
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TV advertising
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Radio advertising
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Press advertising
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Internet advertising
Video market (mature markets only)
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DVD rental turnover
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DVD retail turnover
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Global DVD market
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VoD market
Equipment and TV reception mode
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TV households
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of which analogue
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of which digital
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of which FTA
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of which Pay-TV
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Terrestrial households
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Satellite households
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Cable subscribers households
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IPTV households
Audience share for the five major channels
Subscriptions for the major Pay-TV players
Regions & Countries
Zones & Countries
North America
- Canada, USA
Latin America
- Argentina, Brazil, Mexico
Asia ? Pacific
- Australia, China, India, Japan, South Korea
Europe-27
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal, Spain, Sweden, The United Kingdom
- Bulgaria, The Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia,
Europe
- EU-27 countries except Cyprus and Malta
- Russia, Norway, Switzerland, Turkey
Middle East Africa
Slideshow
Slideshow (Powerpoint format)
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The TV market at a turning point?
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The world television market at a glance
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A still solid growth of worldwide TV revenue
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TV reception mode: Cable passes Terrestrial
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Digital TV: almost half of all TV HH are digital
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Pay-TV, the dynamic segment of the market
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Audiovisual operator ranking
目次
1. Executive Summary
1.1. World television market momentum
1.2. Change in television revenue
1.3. Advertising revenue by media
1.4. TV reception modes
1.5. Subscription television market
1.6. Digital television
2. Methodology
2.1 Database
2.2 Definition of indicators and sources
3. Ranking of the audiovisual competitors
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Ranking of the 30 major players
4. North America
5. Latin America
6. Asia-Pacific
7. Europe
8. MEA
For each area is analyzed:
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Related television market's momentum
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Change in television revenue
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Advertising revenue by media
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TV reception modes
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Subscription television market
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Digital television
