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このレポートは、モバイルインターネット市場を調査し、2008年から2015年までの予測を含む市場データや関連企業(端末メーカ、ポータルサイト運営会社、モバイル事業者)の会社情報、戦略などを掲載しています。現状および今後の動向や多様なモバイルインターネットの利用方法についても、記述しています。

Mobile Internet is here and geared for growth. For 2015 the worldwide penetration rate of Mobile Internet will reach 37% - or 2.67 billion users - generating access revenues of 161 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2015, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.

Key Questions

• What are the key figures in the main Western, North American and East Asian markets for mobile Internet?
• Will connected devices, such as tablets, have a disruptive impact in the next five years? What is their value compared
  to smartphones?
• What are the local trends? Which country or zone is particularly strong in the mobile Internet market?
• Which players are battling in the mobile Internet market, and what are their different stakes and strategies?
• What are the operators required to do over the next five years to maintain their growth?

Report ships with a database: 

• Market data & Forecasts 2008-2015 by zone & by country
• Market volume & market value 

Profiles

Handset players:

• Apple
• HP (Hewlett-Packard)
• HTC
• Nokia
• Samsung
• Research In Motion (RIM)

Internet Giants: 

• Amazon
• Facebook
• Google
• Microsoft
• Yahoo!

Mobile telcos:

• NTT DoCoMo
• Orange
• T-Mobile
• Verizon
• Vodafone

Database

Geographical scope:

Zones

• Asia-Pacific
• Europe (27 countries)
• North America
• World

Countries

• France
• Germany
• Italy
• Japan
• South Korea
• Spain
• UK
• USA

Data:

Market Volume

• Number of mobile subscriptions
• Number of 3G subscriptions
• Share of 3G subscriptions
• Shipment of mobile phones
• Shipment of smartphones
• Share of smartphones in shipments
• Shipments of external mobile broadband modems
• Shipments of embedded mobile broadband modules
• Number of mobile Internet users
• Mobile Internet penetration

Market Value

• Mobile revenues (voice and data) 
• Mobile data revenues
• Mobile Internet access revenues
• Share of mobile Internet access revenues over mobile data revenues
• Share of mobile Internet access revenues over total mobile revenues
• Mobile Internet advertising revenues
• Mobile apps revenues (only by zone)
• Total mobile Internet service revenue (only by zone)

TOP

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TABLE OF CONTENTS

1. Executive Summary

2. Methodology 

3. Market structure and key factors

3.1. Market segmentation

3.1.1. Segmentation with respect to fixed services
3.1.2. Segmentation by type of services
3.1.3. Segmentation by means of surfing the (mobile) Internet
3.1.4. Segmentation by type of device

3.2. Trends on the mobile Internet 

3.2.1. Mobile application stores 

• Application storefront strategies and players segmentation

3.2.2. Mobile payment services 

• Mobile web payments

3.2.3. Tablets and MiFi; new forms of mobile connectivity devices 

• External modems 
• Embedded modules
• Tablets: the new buzz device

3.2.4. Mobile VoIP 

• Overview
• Pricing and strategy

3.2.5. Offloading the mobile Internet traffic

• The real take-off of mobile data traffic triggers congestion
• Wi-Fi offload
• Femtocells

3.3. Current market estimates

3.3.1. Shipments of smartphones
3.3.2. Shipments of mobile connectivity devices
3.3.3. Mobile Internet penetration
3.3.4. Mobile Internet access revenues
3.3.5. Mobile Internet advertising revenues
3.3.6. Mobile apps revenues

3.4. Key drivers

3.4.1. Key Technologies

• Network Infrastructures
• Improvements in handsets; the rise of smartphones
• Recent innovation in the mobile device hardware
• Mobile software
• Summary of technological issues

3.4.2. Traffic Management and Net Neutrality

• Traffic Management
• Quality of Experience
• NRAs positioning around Net Neutrality

3.4.3. Various data plans, from unlimited to device specific

• Data tariff by type of device
• Back to the future? The return of tiered data plans
• Other differentiating data tariffs
• Prohibited uses
• The shift towards premium content/service based pricing

4. Major trends in mobile Internet usage

4.1. Overview of mobile behaviour
4.2. Most popular mobile Internet activities
4.3. Mobile Internet access method: browsing vs applications
4.4. Smartphones driving up multimedia usage

5. Market structure and player strategies

5.1. Industry structure and value chain

• Mobile device
• Mobile OS
• Connectivity
• Application store
• Contents and applications

5.2. Competition structure and strategies

5.2.1. Device vendors

• The battle to become the dominant OS
• Revenues from applications, at least for now, are negligible

5.2.2. Profiles

5.2.3. Internet giants

• Google looking to boost their advertising position
• Microsoft starting anew with Windows Phone

5.2.4. Profiles

5.2.5. Mobile telcos

• The Wholesale Application Community
• The strategies of operators

5.2.6. Profiles

5.3. Strategic analysis 

• The smartphone and applications phenomenon playing their part to help drive mobile Internet usage
• The significance of mobile connectivity devices; it’s not just about smartphones when talking about the mobile Internet
• The way forward for telco’s 

6. Markets and forecasts

6.1. Market development factors

6.1.1. Mobile assets 
6.1.2. Analysis of growth drivers
6.1.3. Forecast hypotheses

6.2. Market forecasts

6.2.1. Shipments of smartphones
6.2.2. Shipments of mobile connectivity devices 
6.2.3. Mobile Internet penetration
6.2.4. Mobile Internet access revenues
6.2.5. Mobile Internet advertising revenues
6.2.6. Mobile apps revenues

6.3. Data book