このレポートは、欧州主要国(フランス/ドイツ/イタリア/スペイン/英国)と米国の固定線ブロードバンドおよびモバイルサービスの通信料を多様なパラメータを用いて比較・分析しています。

Analysing and comparing telecom prices is both a complex and sensitive subject, involving many and varied parameters. To help readers deepen their understanding of these parameters and the impact they have on pricing, IDATE has produced a detailed report on the leading fixed broadband access and mobile service providers’ pricing schemes in the major European markets and in the United States, drawing on an exclusive database (+ 500 pricing schemes for 42 vendors in France, Germany, Italy, Spain, the UK and the United States)

Key Questions

• What discounts are offered according to contract length? 
• What differences are there between “classic” and SIM-only offers, and between buying in a shop and buying online?
• What impact do possible set up calls and time credits have on the real price of mobile calls?
• How can bonuses and discounts be accounted for? 
• Is the principle of flat rate billing a ubiquitous part of fixed broadband offers? Have triple-play bundles become the norm?
• What differences are there between ADSL, cable modem and very high-speed access prices? 

Database included

+ 500 pricing schemes for 42 vendors in France, Germany, Italy, Spain, the UK and the United States: 

• fixed broadband services 
• post-paid and prepaid mobile services 

Tariffs Database - Countries & Operators analysed 

France

• Bouygues Telecom
• Free (Iliad)
• Numericable
• Orange
• SFR

Germany

• Alice (HanseNet / Telecom Italia)
• Arcor (Vodafone)
• E-Plus (KPN)
• O2 (Telefonica)
• T-Mobile (Deutsche Telekom)
• Vodafone
• 1&1 (Freenet) 

Italy

• Alice (Telecom Italia)
• FastWeb (Swisscom)
• TIM (Telecom Italia) 
• Tiscali
• 3 (Hutchison Whampoa)
• Vodafone
• Wind (Orascom) 

Spain

• Movistar 
• Ono
• Orange 
• Telefonica 
• Vodafone
• Ya.Com (France Telecom)
• Yoigo (TeliaSonera) 

United Kingdom

• BT 
• O2 (Telefonica)
• Orange
• Talk Talk (Carphone Warehouse) 
• Tiscali
• T-Mobile (Deutsche Telekom)
• Virgin Media
• Vodafone 

USA

• AT&T
• Comcast
• Sprint Nextel
• Verizon
• Verizon Wireless
• T-Mobile USA (Deutsche Telekom)
• Time Warner Cable 

Tariffs Database - Basic pricing structure for each operator, by type of service 

Mobiles 

• Activation fee
• Monthly rental (postpaid)/Package price (prepaid)
• Contract length (pospaid)/Card validity (prepaid)
• Minutes included
• Text messages included
• Price per minute/message
  •  Call
    • to voicemail
    • on-net
    • off-net
    • to fixed
  • Text message
  • Picture/Multimedia message
  • Internet 

Fixed broadband

• Activation fee
• Monthly rental
  • Internet access
  • Telephony
  • TV
• CPE price/rental
  • Modem
  • TV STB
• Contract length
• Price per minute/programme
  • Voice calls
  • TV channels 

Methodology

Detailed information on the examined operators' rate plans, taking into account the key pricing variables

• contract type and length
• product details
• time calculation method
• included minute/text message or bonus
• extra minutes pricing
• add-on service prices

TOP

1. EXECUTIVE SUMMARY

2. METHODOLOGY

3. BENCHMARK OF PRICE RANGES

3.1. Mobile offers Distinct line strategies

3.1.1. Line strategies
• Broad product ranges for very flexible use
• Streamlined offers
• High volume offers
3.1.2. Mobile market pricing principles: towards a more streamlined model?
• Criteria governing voice price segmentation
• Data: volume and time-based billing
• Flat rates versus time-based billing

3.2. Internet access offers Relative similarity across Europe

3.2.1. Broadband only vs. bundling strategies
• Very few broadband only offers in Europe
• USA versus Europe: different players, different price points
3.2.2. FTTx access offers: content comparable to ADSL offers
• Disparate rates: Europe, Asia, USA
• Will the prices charged encourage ADSL users to switch to fibre?

4. SALES AND BILLING MODE BENCHMARK

4.1. Mobile offers

4.1.1. Purchasing options
• Buying in a shop vs. buying online
• Packs vs. SIM card only
4.1.2. Minimum contract lengths
• Post-paid offers: minimum contract lengths
• Prepaid cards: lifespan
4.1.3. Fixed and minimum fees
• Set-up fees
• Subscriptions/monthly fees
• Topping up prepaid cards
4.1.4. Principles governing voice call pricing
• Time billing methods
• Distinction according to numbers called
• Peak/off-peak calling systems
4.1.5. Principles governing text message pricing
• Distinction according to numbers called
• Distinction according to size and type of message    
• Distinction according to message number rank
• Peak/off-peak calling systems
4.1.6. Principles governing data services billing
• Time billing methods

4.2. Fixed broadband services

4.2.1. Contract lengths
• No commitment subscriptions to attract customers
• Minimum contract length to secure customer loyalty?
• Reflecting the national culture?
4.2.2. Device rental/purchase
• Wi-Fi router/Ethernet router
• Triple play box
• STB
4.2.3. Formulas
• Increasingly ubiquitous flat rates
4.2.4. Purchasing
• Buying in a shop vs. buying online
• Billing based on access speed
• Billing based on bundled services
4.2.5. Principles governing voice call pricing
• Time billing methods
• Peak/off-peak calling systems
• Distinction according to numbers called
4.2.6. Principles governing TV service pricing

5. PRICE BENCHMARK

5.1. Overview

5.2. Mobile pricing (Postpaid)

5.2.1. Basic pricing
5.2.2. 1 hour of voice calls + 30 SMS
5.2.3. 2.5 hours of voice calls + 100 SMS
5.2.4. 5 hours of voice calls + 250 SMS
5.2.5. 10 hours of voice calls + 500 SMS

5.3. Fixed broadband access rates

5.3.1. Broadband access only (Internet)
• Downstream rate below 2 Mbps
• Downstream rate up to 8 Mbps
• Downstream rate above 8 Mbps
5.3.2. Broadband double play (Internet access + unlimited calling)
• Downstream rate below 8 Mbps
• Downstream rate above 8 Mbps
5.3.3. Broadband triple play bundle
• Downstream rate below 8 Mbps
• Downstream rate above 8 Mbps