目次
価格・ご注文についてこのレポートは、テレビ業界の革新について分析しています。提供中のサービスおよびサービスの発展を比較することで、既存プレイヤと新規参入プレイヤの戦略の位置付けを明らかにし、今後の主要サービスについても記述しています。
TV Trends 2011: Live Services, Catch-Up, VoD & OTT, STB, 3D, TV Widgets & Apps
This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow.
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Key Questions
- What major innovations are rocking today’s television industry? And what is their impact on the traditional TV powerhouses?
- How are new entrants such as telcos and equipment manufacturers positioning themselves in the TV market? Are they a real threat or are they actually an opportunity for TV channels?
- How are consumers adapting to these profound changes? What new services and/or screens will they turn to en masse?
- Ultimately, are linear TV channels condemned to abandoning premium content to OTT services, with only event programming left as a potential differentiator?
The study comes with a unique benchmark of key services and players in the TV industry.
Players Profiled
| France: - Canal +
- Dailymotion
- France Televisions
- Free
- M6
- Numericable
- Orange
- SFR
- TF1
Germany: - ARD-ZDF
- Deutsche Telekom
- Kabel Deutschland
- ProsiebenSat.1
- RTL
- Sky Deutschland
Italy: - Fastweb
- Mediaset
- RAI
- Sky Italia
- Telecom Italia
Portugal: - MEO/Portugal Telecom
- RTP
- Vodafone Portugal
- ZON
Spain: - Antena 3
- Digital+
- ONO
- RTVE
- Telecinco
- Telefonica
| UK: - BBC
- Blinkbox
- BSkyB
- Channel 4
- FilmFlex
- ITV
- LoveFilm Player
- PictureBox
- Virgin Media
- YouView
USA: - ABC
- Apple
- AT&T
- CableVision
- Charter Communication
- DirecTV
- Dish TV
- ESPN
- Fox
- Hulu
- iTunes
- NBC
- Samsung Apps
- Showtime
- Slingbox
- Time Warner Cable
- TiVo
- Yahoo! TV widgets
- Amazon Video Instant
- Blockbuster
- Cinema Now
- Comcast
- Google TV
- HBO
- Netflix
- Verizon
- VUDU
- YouTube
|
Database
Geographical scope:
- Germany
- United States of America
- France
- Italy
- Portugal
- The United Kingdom
Services benchmarked:
- Live Services on new devices
- Catch-Up TV
- VoD & OTT
- Smart set-top boxes
- 3D on TV
- TV Widgets & Applications
TOP
1. Executive Summary
2. Methodology
3. Live TV Everywhere!
TV players’ response to evolving consumption patterns
A cautious simulcast strategy
Services duplicated across devices
PC and mobile: the cornerstones of a device diversification strategy
Spectacular market penetration by tablets
Use of the game console as a set-top box helping reinvent the TV experience
Two approaches to accessing live content online consistent with traditional TV
Apps helping rekindle TV players’ interest in mobile
Game consoles: midway between an alternative and a complement to traditional receivers
Tablets a logical successor to smartphones
What are the prospects for live content?
4. The Rise of the Spectator as Programmer
Growth in digital recorders
Rapid adoption of catch-up TV services
Internet: the leading place for catching up
Gradual expansion to other devices, especially TV
Mobile innovations shifted to the iPad
Catch-up TV, an essentially free service
Program availability varies by country
What are the prospects for catch-up TV?
5. When Online Video Content Invades the Small Screen
Ways that TVs can connect to the Internet
Classification of content services available on connected TVs
Video content accessible from TV sets but availability is still limited in practice
Services offerings are highly localized, differing from country to country…
…yet very similar within each country
Comparison of delivery methods
Player strategies
What are the prospects for over-the-top content?
6. When TV Reinvents the Internet
Customizable portals vs. widgets...
…until the Google TV "revolution"?
Internet service offerings still limited and relatively consistent from country to country…
…no matter what the type of player
What are the prospects for Web TV?
7. The Reign of Smart Set-top Boxes
STBs as the new linchpin in the battle for audience
Tool to ensure subscriber loyalty and drive ARPU
Parallel development of connected boxes
Essential features: digital hard drive, HD compatibility and connectivity
Add-on features and services vary by market: media center, widgets/OTT content, double tuner (or more), Wi-Fi, etc.
What are the prospects for advanced STBs?
8. 3D, or How to Reinvent Blockbuster TV
More 3D TVs necessary
3D on TV still a format limited to blockbuster programming
Events channels sustained by pay-TV groups; more modest initiatives by existing channels
VOD services being developed in parallel
Pay-TV players have access to 3D-compatible set-top boxes already in homes
3D consumption potentially boosted by low service costs
What are the prospects for 3D TV?
