サマリー
このレポートは、モバイルアプリケーションとモバイルインターネットの市場構造や予測を含む2008年から2016年までのデータ、関連企業情報と戦略に関する詳細な情報を掲載しています。
Mobile Internet is here and geared for growth, despite the global recession. For 2016 the worldwide penetration rate of Mobile Internet will reach 34.7% - or 2.89 billion users - generating service revenues (apps and advertising) of 43.3 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2016, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.
Key Questions
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What are the key figures in the main European, American and Asian markets for mobile Internet?
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Which of the device or content will be more important for platform players?
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Who will control the user data? What conflicts between interoperating platforms can be observed?
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What role for HTML5? Can it be an attractive alternative to the native apps and are there already hybrid solutions?
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Which will be the main revenue source for mobile Internet?
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What are the key drivers for this market?
Report ships with a database and a slideshow:
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Market data & Forecasts 2008-2016 by zone & by country
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Market volume & market value
Database
Geographical scope:
Zones
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Asia Pacific
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Europe (27 countries)
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Europe (5 countries)
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World
Countries
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China
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France
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Germany
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Italy
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Japan
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South Korea
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Spain
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UK
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USA
Data:
Market Volume
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Number of mobile subscriptions
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Number of 3G subscriptions
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Share of 3G subscriptions
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Shipment of mobile phones
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Number of subscribers of mobile phones
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Shipments of smartphones
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Number of subscribers of smartphones
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Share of smartphones in shipments
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Shipment of tablets
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Number of subscribers of tablets
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Number of mobile Internet users
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Mobile Internet penetration
Market Value
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Mobile Internet service revenues
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Mobile Internet advertising revenues
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Mobile apps revenues
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Total mobile Internet service revenue
目次
1. Executive Summary
2. Methodology
3. Market structure and key factors
3.1. Market overview
3.1.1. Market Segmentation
3.1.2. Product/service trends
3.2. Current market estimates
3.2.1 Shipments and subscription numbers of smartphones
3.2.2 Shipments and subscriber numbers of tablets
3.2.3 Mobile Internet penetration
3.2.4 Mobile Internet advertising revenues
3.2.5 Mobile app revenues
3.3. Key drivers
3.3.1 Network technologies
3.3.2 Smartphone and tablet technologies
3.3.3 Web apps and native apps: the HTML5 debate
3.3.4 NFC, Open data, LBS and Cloud services
3.3.5 Traffic management and Net Neutrality
3.3.6 Mobile Internet usage trends
3.3.7 Major categories of services
4. Market structure and player strategies
4.1. Industry structure and value chain
4.2. Competition structure/landscape/environment
4.2.1 The mobile devices market
4.2.2 The tablet market
4.2.3 Mobile OS and ecosystems
4.2.4 Mobile app storefront strategies
4.3. The developer perspective
4.3.1 Origins of developers
4.3.2 Developers must get their satisfaction
4.3.3 Future direction for developers
4.4. Business models
4.4.1 Mobile advertising
4.4.2 Revenues from app sales
4.4.3 M-commerce
4.5. Company profiles
4.5.1 Device vendors
4.5.2 Internet giants
4.5.3 Mobile network operators
4.6. Strategic analysis
4.6.1 The dust settles on the mobile OS battlefield
4.6.2 The reality of app stores and the developer perspective
4.6.3 The way forward for mobile operators
4.6.4 Native apps, Web apps and hybrids will and already co-exist
4.6.5 Platforms to fight for data control over mobile Internet
5. Markets and forecasts
5.1. Market development factors
5.1.1 Mobile assets
5.1.2 Analysis of growth drivers
5.1.3 Forecast hypotheses
5.2. Market forecasts
5.2.1 Smartphone shipments and subscribers, in numbers
5.2.2 Shipments and sub numbers for tablets
5.2.3 Mobile Internet penetration
5.2.4 Mobile Internet advertising revenues
5.2.5 Mobile apps
