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このレポートは世界のインターネットサービス市場を調査し、国毎および地域毎の利用状況と収益の予測結果を掲載しています。

対象となるインターネットサービスは下記の通りです。

• サーチエンジン
• ソーシャルネットワーク (SNS)
• Eコマース
• 動画サービス
• オンライン広告 - オンラインとモバイル両方を含む

欧州、北米、アジアの3地域について、セグメント別主要動向と主要関連企業を分析しています。

※「Market & Data Reports」シリーズはハードコピー版もございます。詳細はデータリソースまでお問合せください。

This report provides data and forecasts on the Internet services markets - uses and revenues, by country and region. This study is structured around the following key services: search engines, social networks, e-Commerce, video services, online advertising revenues - both fixed and mobile. It covers Europe, North America and Asia, and analyses the major trends by segment as well as the key players in the market.

Key Questions

• Will the massification of uses translate into sustainable growth? ill the structural imbalances between uses and revenues level off?
• Will Asia eventually dominate the Internet market? 
• Who benefits from the current growth? Are we moving towards an oligopoly?
• How will the key uses of the Internet evolve? How is the mobile Internet market evolving?
• What are the leading Internet markets: search engines, advertising, e-commerce, social networks? Will search engines continue to dominate the market in terms of revenues?
• What is the relative share of online advertising with respect to media advertising? What will be the weight of the new segments of online advertising (mobile devices, social networks and video services)? 
• Will e-commerce have success on mobile devices?

> This report is complemented by a database 
> Updated twice per year - the upcoming update in December is included

Database

Market & Forecasts 2008-2015:

Access

Fixed

• Internet subscribers (millions)
• Internet density

Mobile

• Mobile subscribers (millions)
• Mobile density

Internet usages

Fixed

• Fixed Internet users (millions)
• Fixed Internet penetration

Mobile

• Mobile Internet users (millions)
• Mobile Internet penetration

Search

Fixed

• Internet searchers (millions)
• % among Internet users

Mobile

• Mobile Internet searchers (millions)
• % among mobile subscribers

E-commerce

Fixed

• E-buyers (millions)
• % among Internet users
• E-commerce revenues (millions EUR)

Mobile

• M-commerce revenues (millions EUR)
• Share of M-commerce

Social networks

Fixed

• Social networkers (millions)
• % among Internet users
• Social Network Advertising revenues (millions EUR)
• Annual growth rate

Video OTT

Fixed

• Online video users (millions)
• % among Internet users
• Online video fixed revenues
• Online video Advertising revenues (millions EUR)
• Fixed SVOD revenues (millions EUR)
• Fixed VOD revenues (millions EUR)

Mobile

• Mobile video users (millions)
• % among mobile subscribers
• Online video mobile revenues (millions EUR)
• Mobile video Advertising revenues (millions EUR)
• Mobile SVOD revenues (millions EUR)
• Mobile VOD revenues (millions EUR)

Advertising

Online & total media advertising revenues

• Online advertising revenues (millions EUR)
• Total media advertising revenues (millions EUR)
• Share of online advertising revenues

Online advertising revenues by advertising format (millions EUR)

• Display revenues
• Search marketing and assimilated revenues
• Other online advertising revenues
• Total
• % Display
• % Search marketing and assimilated
• % Other
• Total (%)

Mobile (included in online ad market)

• Mobile advertising revenues

Population

• Population (millions)

Geographical scope 

Consolidated figures by region and by country

• World
• USA
• Europe-27
• Europe-5 
  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
• Asia
  • China
  • Japan
  • South Korea

TOP

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TABLE OF CONTENTS

1. Executive Summary 

1.1. Main Results

• Massification of Uses in a Growing Market
• Structural Imbalances between Uses and Revenues...
• ... Benefiting a Minority of "Happy Few" 

1.2. Internet Uses

1.2.1. Evolution of the Number of Internet Users
1.2.2. Evolution of Internet Penetration

1.2.3. Evolution of the Key Internet Uses

• Uses of Fixed Internet Access
• Uses of Mobile Internet Access

1.3. The Internet Economy

1.3.1. The Online Advertising Market

• A Highly Concentrated Market
• Revenues of the Advertising Market
• Relative Weight With Respect to Traditional Advertising 
• The Main Market Segments of Online Advertising
• New Key Segments of the Advertising Markets: Mobile Devices, Social Networks and Video Services

1.3.2. The E-Commerce Market
1.3.3. Revenues from Paid Services
1.3.4. Revenues by Internet User and Service

2. The Internet Players

2.1. A Market Highly Concentrated Around the American Leaders

2.2. Ranking of Sites by Service

2.2.1. Search Engines
2.2.2. E-Commerce
2.2.3. Social Networks
2.2.4. Video

3. Detailed Results

3.1. Internet Usages

3.1.1. Evolution of the Number of Fixed Internet Users
3.1.2. Mobile Internet

3.2. Search Engines

3.2.1. Uses
3.2.2. Revenues

3.3. E-Commerce Market

3.3.1. Uses
3.3.2. Revenues
3.3.3. M-Commerce

3.4. Social Networks

3.4.1. Uses
3.4.2. Advertising Revenues

3.5. Video Services

3.5.1. Uses

3.5.2. Fixed Revenues

• By Format Type
• By Country

3.5.3. Mobile Revenues

3.6. Online Advertising

3.6.1. Fixed Market
3.6.2. Mobile Market

4. Methodology

4.1. Indicators Available in the Database
4.2. Indicator Definitions
4.3. Publication Rate