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目次

価格・ご注文について

このレポートは、モバイル向けプラットフォームとアプリストア市場を調査し、関連企業を3タイプ(機器メーカ/インターネット関連の巨大企業/開発会社と通信会社)に分け、詳細な分析を行っています。

主な掲載内容 (目次より抜粋)

• 携帯端末とアプリストア
  • アプリストアの概念
  • モバイル機器市場
• モバイルプラットフォームとインターネット関連企業
  • ソフトウェアのバリューチェーン
  • ソフトウェア関連企業
  • アプリストア戦略と関連企業
  • ケーススタディ
  • Web 2.0フラットフォームとの比較
• 開発会社
  • 開発会社の起源
  • アプリケーションの主要カテゴリ
  • 開発会社のビジネスモデルとマーケティング
  • 開発会社需要
  • アプリストア経由でのモバイルアプリケーションの市場成長促進要因
• モバイルオペレータ
  • 流行のアプリストアへ参入するオペレータ
  • モバイルオペレータの戦略

The concept of mobile application stores, together with the platform or operating system they run on, has quickly become a pivotal talking point when discussing the current and future mobile landscape. This report provides an in-depth analysis of the types of players involved (device manufacturers, Internet giants, developers and telcos), and their respective strategies and what is at stake for them in this market.

Key Questions

• Is the market about becoming the best application store, or becoming the dominant OS?
• What are the roles to be played by the different players involved; handset manufacturers, Internet giants, developers and telcos?
• In terms of revenues, how much impact does this market have for the players involved? 
• How will the value of application stores evolve? 
• What are the key applications in terms of popularity and also revenues?

> Facts & Figures about the key players and technologies

Analysed players

Manufacturers:

• Apple
• HTC
• Huawei
• LG
• Motorola
• Nokia
• Palm
• Qualcomm
• Samsung
• Sony Ericsson
• ZTE

Internet:

• Facebook
• Foursquare
• Google
• Hi5
• Hulu
• MySpace
• Microsoft
• Orkut
• Skype
• Twitter
• YouTube

Telcos:

• AT&T
• China Mobile
• DoCoMo
• Orange
• SFR
• SK Telecom
• Telefonica
• T-Mobile
• Verizon
• Virgin Mobile
• Vodafone 

Analysed data

• Mobile apps revenues (Europe & North America - forecasts up to 2013)
• Market shares (2007-2009)
• Apps downloaded (Apple, Google, RIM)
• Mobile handset and smartphone sales (2008-2010)
  - Europe
  - Asia-Pacific
  - North America
  - Latin America 

TOP

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TABLE OF CONTENTS

1. Executive Summary 

2. Methodology

3. Mobile handsets and Applications Storefronts

3.1. The App Store concept

3.1.1. A device that initially doesn’t support native applications…
3.1.2. From one business model to another
3.1.3. The App Store recipe
3.1.4. All in all: The App Store recipe for success
3.1.5. App store in figures and charts
3.1.6. App Store cons

3.2. Mobile devices market

3.2.1. Worldwide device shipments
3.2.2. Device manufacturer and Internet giants’ strategies
3.2.3. Recent innovation in the mobile device hardware

4. Mobile platforms and Internet players

4.1. Software value chain
4.2. Software players

4.3. Application storefront strategies and players segmentation

4.3.1. Handset manufacturers
4.3.2. Mobile network operators
4.3.3. Third party players
4.3.4. Software / internet players
4.3.5. Silicon vendors

4.4. Case Studies

4.4.1. Google
4.4.2. RIM

4.5. Comparison with Web 2.0 platforms

4.5.1. The rise of social media
4.5.2. From a closed model to an open model

5. Developers

5.1. Origins of developers

5.2. Major categories of applications

5.2.1. Games
5.2.2. Mobile VoIP
5.2.3. Video
5.2.4. Location-based services (LBS)
5.2.5. Augmented reality
5.2.6. ebooks
5.2.7. Press

5.3. Developers business models & marketing

5.3.1. Traditional “Upload and Pray” business model
5.3.2. The Freemium business models
5.3.3. Ad sponsored Application business models
5.3.4. Other business models

5.4. Developer needs

5.4.1. Addressable market and profitability
5.4.2. Visibility
5.4.3. Stable APIs and developing tools
5.4.4. Efficient Payment processing methods

5.5. Drivers for growth (of mobile apps via App stores)

6. Mobile operators

6.1. Operators join the application store craze

6.1.1. The Wholesale Application Community

6.2. Strategies for mobile operators

6.2.1. To avoid becoming a dumb pipe

7. Evolution

7.1. Market value
7.2. Strategic Analysis