目次
この調査レポートは、フランス、スウェーデン、米国、日本の4か国のブロードバンドユーザを対象に調査し、ウルトラブロードバンドへの切り替えの理由を明らかにしています。一般のブロードバンドサービスと超高速ブロードバンドサービスの比較や市場分析を行っています。
Drawing on the results of an exclusive international survey, and an analysis of multimedia equipment and internet usage levels, this report allows readers to deepen their understanding of the current mechanisms, drivers and obstacles that are shaping the rate at which residential users are switching to ultrafast broadband.
Key Questions
- Is the typical ultrafast broadband user different from broadband users?
- Does subscribing to ultrafast broadband affect households’ equipment purchases?
- What applications are helped by ultrafast broadband? Is there really a link between the applications thought to drive the adoption of ultrafast broadband (namely TV and video) and actual take-up rates?
- What level of customer satisfaction are we seeing among ultrafast broadband users, and does it really enhance the online user experience?
- Aside from bandwidth, what are the other key reasons for switching to an ultra-fast service?
- What are residential users’ main reasons for not switching?
- What lessons can we draw from international comparisons?
International survey conducted simultaneously of 1,700 adults : latter conducted by Harris Interactive
France, Sweden, the United States and Japan
Methodology
This exclusive survey allows us to analyse the circumstances shaping the progress of ultrafast broadband in terms of demand, and particularly to compare ultrafast broadband and regular internet households’ equipment and connectivity levels, current consumption habits and expectations.
Geographical scope
- France, Sweden, Japan, USA
Survey target
Protocol
- Online survey based on a proprietary Harris Interactive panel representative of the online population
- Sample of ultrafast broadband households (minimum 100 ultrafast broadband households/country)
- Size of the sample: 400 to 500 interviews conducted in each country, for a total 1,760 interviews.
- Survey conducted in: May/June 2011
Results processing
- Adjustments taking into consideration the oversampling of ultrafast broadband households
- Straight tab and multivariate breakdown (ultrafast broadband households vs. other households)
TOP
1. Executive Summary
2. Methodology and background
2.1. Methodology
2.1.1. Objectives
2.1.2. Protocol
2.2. Background
2.2.1. Internet, broadband and ultrafast broadband take-up levels
2.2.2. The different broadband and ultrafast broadband technologies’ market share
3. Socio-economic profile
3.1. Schematic view of trends
3.2. Socio-economic profile of the head of the household
3.2.1. Age of the head of the household
3.2.2. Socio-professional group of the head of the household
3.3. The household’s socio-economic profile
3.3.1. Household revenue
3.3.2. Number of people in the household
3.3.3. Presence of children in the household
3.3.4. Location of the household
3.3.5. Type of housing
3.3.6. Home ownership
3.3.7. Households that contain home offices
4. Multimedia equipment levels
4.1. Schematic view of trends
4.2. Computer equipment: desktop, laptop, tablet
4.3. TV/video equipment
4.3.1. Television
4.3.2. Other video equipment: DVD/Blu-ray players, hard drives, camcorders, cameras
4.4. Gaming equipment: home and handheld consoles
4.5. Other: webcam, security camera, MP3 player, e-reader…
4.6. The equipment’s internet-readiness
4.7. Does ultrafast broadband make users change their equipment?
5. Internet usage
5.1. Schematic view of trends
5.2. Type and frequency of the different uses made of the Web
5.2.1. Consumption profile of a typical family
5.2.2. Communication/exchange
5.2.3. Search and data storage
5.2.4. Network gaming
5.2.5. e-services
5.2.6. Music, TV and video
5.3. Does ultrafast broadband change the way users employ the Web?
6. Switching mechanisms
6.1. Schematic view of trends
6.2. Comparison of ultrafast broadband and non-ultrafast broadband households
6.2.1. Bandwidth: key incentive
6.2.2. Commercial circumstances
6.3. Drivers
6.3.1. Technological
6.3.2. Applications
6.3.3. Environmental
6.4. Obstacles
6.4.1. Availability: restrictions that vary from country to country
6.4.2. Price: obstacle created by a misunderstanding of ultrafast broadband prices
6.4.3. Other stated obstacles
6.4.4. Plans to switch to ultrafast broadband
