目次
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This study spotlights both the online consumer and video delivery market with a segmentation of key services and key metrics on usage. It analyzes revenue models (ad, pay, freemium, bundling) and proposes key player and event case studies. It assesses the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. It identifies the key drivers and provides forecasts
Key Questions
- What are the driving services for the online video markets?
- How is consumed video OTT and which are the key metrics/markers on usage?
- Which business models and key players are drawing the market trends?
- Which are the key technologies regarding CDN, platforms, protocols and delivery solutions?
- How is evolving the competition on the CDN market?
- What outlook for the online video market in the next five years?
This report ships with its Excel database covering:
- France, Germany, Italy, Japan, Spain, the UK, the USA, EU-27, World
- Time spent on OTT, Advertising revenues of OTT video, OTT pay services take-up, Pay services Market, Total OTT market, CDN market (world only)
The study includes results from a IDATE survey and focus group
Database
Key markers
Time spent per Average Individual
- Premium on demand services
Of which free
Of which paid - Short clips
OTT Pay Services Take-up
- OTT SVoD subscribers (millions)
- OTT VOD purchase per eligible HH and per month
Pay Services Market
The Advertising Market
- Premium on demand services
- Short clips
Total OTT market
- Free Premium on demand
- Free Short clips
- Pay Premium on demand
CDN market (world only)
Geographical scope
- World
- Europe-27
- Japan
- The USA
- France
- Germany
- Italy
- Spain
- The UK
TOP
1. Executive Summary
2. Methodology
- The survey
- The focus group
3. The consumer online video market
3.1. Key online video services
3.1.1. Free short clips services
3.1.2. Streaming platforms
3.1.3. Catch-up TV services
3.1.4. Premium VoD offers
3.1.5. Live streaming services
3.2. Usage of online video
3.2.1. Mainstream and increasing usages
3.2.2. Consumption behaviours
- Type of programs
- Frequency of usage
- Type of programs: TV series of 45 minutes as a new intermediary format
- Demographics : mainly young consumers of videos
- Place of consumption: watching video is a quite solitary behaviour
- Social video: recommendation is strong for short clips
- A commitment to free content leading to compromises on quality
- Multi-tasking is an issue for advertisers
- Some consumption trends
3.2.3. PC vs TV set
- Reasons of watching online videos on TV set
- Online video consumption still far behind live TV
- Time of consumption: online videos competes with TV
- Interest in watching online videos on the TV set
3.3. Revenue models of consumer online video services
3.3.1. Advertising revenue models
- Traditional online ad formats
- In-video formats
- New trend for in-video advertising: viewer choice
- Online advertising pricing
- Revenue sharing between right holders and video services
3.3.2. Consumer payment for content
- Pricing models
- Revenue sharing with right holders
3.3.3. The freemium model
3.3.4. Bundling the content with other services
3.4. Key players on the consumer online video market
3.4.1. Overview of case studies
3.4.2. Comparison of key players metrics
- Number of viewers (as % of total Internet users)
- Average minutes watched per video
- Number of videos watched per viewer per month
- Total number of minutes per viewer per month
- Positioning of players with respect to their metrics
3.5. The case of major events
3.5.1. Case study: The French Open
3.5.2. Other major sporting events
- FIFA World Cup 2010
- Olympic Games; Summer 2008 and Winter 2010
3.6. Size of the consumer online video market
4. The online video delivery services market
4.1. Key technologies
4.1.1. Content delivery technologies
- CDN
- P2P
- Hybrid CDN (including P2P)
4.1.2. Platforms and formats
4.1.3. Codecs and containers
4.1.4. Protocols and adaptive streaming
4.2. Key elements for cost models and pricing of online delivery services
4.2.1. Unicast
4.2.2. CDN
4.2.3. Storage
4.2.4. Transcoding
4.2.5. DRM
- Usage rights permitted by video DRM
4.2.6. Technical requirements for the delivery of online video
4.3. Key players on the CDN market
4.4. Size of the online video delivery services market
5. Forecasts
5.1. Key trends/drivers for online video and for CDN
- Increased OTT consumption due to new technologies
- Managed networks Vs OTT
- Slow adoption of connected TVs
- “Killer applications” for OTT video
- More profitable advertising on OTT
- New low cost pay-TV services on the Internet
- Specific drivers for CDN
5.2. Market forecast
5.2.1. Market forecast for the consumer online video market
5.2.2. Market forecast for the CDN industry
