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ビデオフォーカスグループ:オーバーザトップで二面的な収益を狙うオペレータ

Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT

 

出版社 出版年月電子媒体価格ページ数
Heavy Reading
ヘビーリーディング社
2017年10月US$3,495
エンタープライズライセンス
18

サマリー

米国調査会社ヘビーリーディング社(Heavy Reading)の調査レポート「ビデオフォーカスグループ:オーバーザトップで二面的な収益を狙うオペレータ」は、ネットワーク事業者や放送局、OTTプロバイダなどの上級意思決定者をメンバーとするヘビーリーディング社のVideo Transformation Advisory Board (VTAB)を対象としたオンライン調査に基づいている。OTT動画サービスに関する8つの重要課題について調査し、この問題に関するメンバーの現在の見解を明示している。毎日数千万世帯に動画を提供して影響を与えている重要人物である14名の業界幹部の洞察やコメントを集めている。

This report is based on an online survey of our Video Transformation Advisory Board (VTAB), a group of senior industry decision-makers at network operators, broadcasters and OTT providers. It addresses eight hot-button issues related to OTT video services and explores VTAB members' current thinking on these issues. The survey included 14 industry executives, gaining insights and commentary from key figures who influence the video experiences of tens of millions of homes daily.

 


 

EXECUTIVE SUMMARYPDF

Over-the-top (OTT) services are disrupting the video value chain, and more traditional video content and service providers are scrambling to adapt. Younger consumers are cutting the cord and shifting to on-demand viewing, while network operators are struggling to manage the bandwidth requirements of the resulting streaming video explosion.

Heavy Reading has assembled a brain trust of leading industry executives from a number of network operators, as well as broadcasters and OTT providers, to help us develop a clear understanding of important trends and events as they happen in the video business, providing advice and insight into the evolving video industry. We call this group the Video Transformation Advisory Board (VTAB).

Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT is based on an online survey of the VTAB. It addresses eight "hot-button" issues related to OTT video services and explores VTAB members' current thinking on these issues. The survey included 14 industry executives – not a statistically significant group, but the findings provide insights and commentary from industry decision-makers who influence the video experiences of tens of millions of homes worldwide.

The study was fielded in July-August 2017, and included a combination of multiple choice and open-ended questions. Board members were required to select a multiple-choice option, then add comments to explain or expand on their selection. So while the study does yield some quantitative data, it is more aimed at engendering insight and commentary from the VTAB members.

This is the third survey we have conducted, but it is the first to be published as a report. To date, we have been using the insights and discussion gained via the VTAB only for internal analysis and among board members.

For several years, operators have talked about the "double-sided" revenue model: generating revenue not only from their subscribers, but also from the content owners that deliver content over their networks. VTAB members were divided on the issue of new, double-sided revenue-generating services, as shown in the excerpt below. They split largely between two options: Some felt that it was a clear opportunity and should be pursued, while the slight majority felt that there may be potential for some services, but not everything we listed.

Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT is published in PDF format.



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