世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

目次

Table of Contents

List of Figures (PDF)

米国の調査会社ヘビーリーディング社の調査レポート「加入者データ管理と分析論の時代」は、次世代の通信ネットワークとサービスに向けた加入者データ管理(SDM)の導入と実行に影響を及ぼすビジネス要因と技術要因を分析している。現状情報やプロファイルデータとリアルタイムサービスの統合に関連した加入者データ管理(SDM)のバリュープロポジション(価値命題)について詳細に考察し、SDMの新たな規格と導入モデルを査定している。また、市場のリーダーシップを争う技術サプライヤ20社のプロファイル、SWTO分析(長所、短所、ビジネスチャンス、脅威)、各SDMベンダの主な提携関係と顧客獲得に関する市場を記載している。

This report analyzes the business and technology factors that will influence the development and implementation of subscriber data management (SDM) for next-generation telecom networks and services. It provides deep insight into the SDM value proposition associated with the integration of state information and profile data into real-time services, and it evaluates emerging standards and deployment models for SDM. The report also profiles more than 20 different technology suppliers vying for market leadership in the SDM sector, offering a full SWOT (strengths, weaknesses, opportunities, threats) analysis and providing market intelligence on key partnerships and customer wins for each SDM vendor. 

概要

Driven by a confluence of factors – including challenges related to managing an extensive footprint of aging databases and the need to support services personalization – the concept of subscriber data management (SDM) is now being embraced by many telcos to manage and analyze real-time dynamic data, and potentially even to monetize their extensive knowledge of subscriber usage patterns, application preferences, and market behavior with third parties. Even though SDM remains loosely defined, a growing list of vendors are assembling and incorporating specific SDM capabilities into products to meet the needs of the early adopters, as well as to anticipate future requirements.

Regardless of which appearance it ultimately assumes, SDM is positioned to become a commonplace component of next-generation networks – given that network operators require new approaches to more efficiently manage the massive data store they have acquired, face new challenges in delivering higher revenue generation services, and have subscribers clamoring for a more personalized user experience and improved customer care. Accordingly, the race to analyze profile data via SDM has already commenced and should only accelerate as network operators expand their grasp on what it all really means for themselves and customers alike.

Subscriber Data Management & the Era of Analytics identifies and analyzes the business and technology factors that will influence the development and implementation of SDM for next-generation telecom networks and services, on a global basis. It provides deep insight into the SDM value proposition associated with the integration of state information and profile data into real-time services, and it evaluates and assesses emerging standards and deployment models for SDM.

拡大図

拡大図

In addition to providing a solid roadmap for SDM development and deployment, the report profiles and analyzes more than 20 different technology suppliers vying for market leadership in the SDM sector. The report offers a full SWOT (strengths, weaknesses, opportunities, threats) analysis for each supplier, and also provides market intelligence on key partnerships and customer wins for each SDM vendor.

For a list of technology suppliers analyzed in this report, click here.

Subscriber Data Management & the Era of Analytics also includes four case studies, detailing early SDM deployment efforts at the following network operators:

			Blyk (U.K.)
			BT Netherlands
			Pelephone (Israel)
			Telefónica Moviles Argentina

The main objectives of this report are as follows:

			To examine factors that motivate network operators to commit to SDM deployment
			To identify the various functional capabilities that define SDM, including capturing the inherent differences between centralized and federated data approaches
			To document some of the standards and user-group initiatives that shape SDM
			To capture some of the services use-cases being leveraged by early SDM adopters
			To quantify the impact of public opinion and regulatory strategies on SDM services
			To estimate the timeframe in which the mass commercialization of SDM will commence
			To deliver a detailed competitive analysis of the products, overall vision, market strategies, and long-term prospects of SDM vendors

Report Scope and Structure

Subscriber Data Management & the Era of Analytics is structured as follows:

Section I is an introduction to the report, with complete report key findings.

Section II defines the boundaries of SDM and the components that when holistically combined forms the basis of a commercial end-to-end solution.

Section III considers the business and network factors that are driving the adoption of SDM on a global basis, and provides insight into the SDM value proposition associated with the integration of state information and profile data into real-time services.

Section IV summarizes the activity of the various standards and user groups that are defining and shaping the SDM landscape.

Section V assesses the impact of privacy legislation and public sentiment on SDM generally, and specific services such as targeted mobile advertising.

Section VI presents the case-studies of early SDM adopters Pelephone, Telefónica Moviles, BT Netherlands, and Blyk, to provide insight on SDM services use cases and strategies.

Section VII profiles 23 leading vendors in the SDM market, capturing product metrics, solutions focus, market vision, strategic partners, customers, and portfolio strengths and weaknesses.

The report is essential reading for a wide range of industry participants, including the following:

			Service providers and network operators: How will subscriber data management technologies and applications affect your service initiatives? What role will SDM play in transforming the telecom services industry? Which SDM standards and technologies will be most important to your organization's next-gen services strategy? Which suppliers are in the best position to meet your needs for SDM?
			Technology suppliers: How will the development of SDM initiatives and standards shape supply and demand for next-gen offerings? Which technologies are likely to emerge as long-term solutions, and how does your portfolio match up to that list of probable leaders? What are the strengths and weaknesses of your key competitors, and with whom are they working to build market share?
			Investors: How will the emergence of SDM affect the overall telecom sector? Which technology providers are likely to emerge as the main suppliers of next-gen SDM products, and when are they most likely to reap those benefits?

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Table of Contents

	LIST OF FIGURES
Ⅰ	INTRODUCTION & KEY FINDINGS
1.1	Key Findings
1.2	Report Scope & Structure
Ⅱ	SDM ARCHITECTURE & FUNCTIONAL ELEMENTS
2.1	SDM Functional Elements
2.2	Functional Element: Database Profiles & Authentication
2.3	Functional Element: Database Management
2.4	Functional Element: Core Network
2.5	Functional Element: Policy Execution
2.6	Functional Element: Identify Management
2.7	Functional Element: External Applications
2.8	Functional Element: Content & Enablers
2.9	Functional Element: OSS BSS & Provisioning
2.10	Functional Element: Profile Aggregation
Ⅲ	SDM SERVICE & NETWORK IMPACTS
3.1	SDM: Stabilize, Scale & Secure
	HLR Obsolescense & Network Scalability
	SIM Rationalization & Customer Care
	Content Management - QoS - Fraud & Security
	Applications & Terminal Optimization
3.2	Selling Services
	Personalized Advertising & Targeted Promotions
	Systems Integration & Data Consultancy
Ⅳ	STANDARDS/USER GROUPS & KEY SPECIFICATIONS
4.1	The SPUG Initiative
4.2	Identity & Single Sing-On Specifications
	SAML
	OpenID Foundation
4.3	Managing Metadata: 3GPP's Generic User Profile (GUP)
Ⅴ	REGULATORY STRATEGIES & THE PRIVACY MAZE
	Piracy & Privacy
	Subscriber Preferences & the Internet Model
Ⅵ	NETWORK OPERATOR CASE STUDIES
6.1	Case Study 1: Pelephone
6.2	Case Study 2:Telefónica Moviles Argentina
6.3	Case Study 3: BT Netherlands
6.4	Case Study 4: Blyk
Ⅶ	SDM VENDOR PROFILES
7.1	Airwide Solutions Inc.
7.2	Alcatel-Lucent
7.3	Arbor Networks Inc.
7.4	Blueslice Networks Inc.
7.5	Bridgewater Systems Corp
7.6	Ericsson AB
7.7	Hewlett-Packard Co. Ltd.
7.8	Huawei Technologies Co. Ltd.
7.9	IBM Corp.
7.10	Italtel S.p.A.
7.11	Jump Tap Inc
7.12	Juniper Networks Inc.
7.13	Nokia Siemens Networks B.V.
7.14	Openet Telecom Inc.
7.15	Openware Systems Inc.
7.16	Oracle Corp.
7.17	Redknee Solutions Inc.
7.18	Sun Microsystems Inc.
7.19	Tekelec Inc.
7.20	Telcorodia Technologies Inc.
7.21	Xeround Inc.
7.22	Zugma Systems Inc.
7.23	ZTE Corp.
APPENDIX A: ABOUT THE AUTHOR
APPENDIX B: LEGAL DISCLAIMER