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ネットワーク接続テレビはビデオサービスの大きな課題を克服するだろうConnected TVs Will Help Drive Big Changes in Video Services
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サマリーこの調査レポートは、ソフトウェア開発などのIPテレビの技術サプライヤの観点から、ネットワーク接続テレビがビデオサービスのビジネスにもたらす影響を予測しています。
It is undeniable that connected TVs – also known as smart TVs or Internet-enabled TVs – are having an impact on the pay TV world, and IPTV in particular. Sales of TVs with built-in Internet connectivity have been rapid, and the capabilities of their platforms are developing – for instance to enable an app-store-like approach to content and applications familiar to smartphone and tablet users, as well as electronic program guides (EPGs) and search and recommendation engines familiar to pay TV subscribers. Connected TVs have an ability to penetrate the market that makes them more important than previous attempts to develop "over-the-top" (OTT) TV services based on set-top boxes (STBs) – an approach tried by Apple, Yahoo!, Slingbox and others, with only limited success. Connected TVs have given a boost to the OTT TV/video model, but it is far from certain that they will help the standalone OTT box concept. Pay TV network operators cannot afford to ignore the impact that connected TVs will have on their business. Though the use of IPTV is growing, the consumption of OTT Internet content is growing faster. IPTV and other pay TV providers must speed up their development of hybrid services, learning both from the experiences of those innovative operators that have launched such services and from the success of connected TV manufacturers' services and those of their platform providers. They need to think more creatively about ways they can embrace connected TVs as part of their offering. Dealing with connected TV manufacturers might offer a way to develop new services that complement the existing delivery of services. Solution vendors must consider connected TV manufacturers as a new route to market for their technology. While there are relatively few TV manufacturers, they are – whether they realize it or not – becoming service providers, which means they must be aware of the market-by-market customization of the offering that is needed and the opportunities for innovation in service provision needed to keep ahead of the competition. Consumers will not replace their main TV as frequently as other consumer electronics equipment: the market for companion boxes of various kinds will develop rapidly.Connected TVs Will Help Drive Big Changes in Video Services examines the potential impact of connected TVs on the video services business from the perspective of IPTV technology suppliers, including those that are developing software for connected TVs, and examines how the industry is responding to the challenge these devices pose. It maps the factors affecting how connected TVs are likely to be used and their role in the sophisticated multi-room, multi-screen TV services of the future. The report considers whether connected TVs threaten to derail service innovation or will propel the established pay TV community to faster incorporation of OTT content into their managed services and app stores into their front-end design. It also looks at how connected TVs might be used by service providers to extend the reach of their TV and other communications offers. Finally, the report profiles leading suppliers of end-to-end IPTV solutions and STBs, as well as manufacturers of connected TVs. The pay TV market is going through a period of change: There is growth in the consumption of paid TV and video content delivered over broadband networks, including OTT content, and connected TVs are a part of this. But there is no clear route ahead that might apply across markets, or to large, homogeneous groups of users. The following excerpt shows the most important factors clustered around the success of future unified multi-screen pay TV services and the adoption of connected TVs by pay TV subscribers.
Suppliers profiled in this report include: Advanced Digital Broadcast (ADB) (SIX: ADBN); Alcatel-Lucent (NYSE: ALU); Amino Communications, a subsidiary of Amino Technologies plc (AIM: AMO); Cisco Systems Inc. (Nasdaq: CSCO); Ericsson AB (Nasdaq: ERIC); Espial Group Inc.; LG Electronics Inc. (London: LGLD); Microsoft Corp. (Nasdaq: MSFT); Nokia Siemens Networks, a joint venture of Nokia Corp. (NYSE: NOK) and Siemens AG (NYSE: SI; Frankfurt: SIE); Pace plc (LSE: PIC); Panasonic Corp. (NYSE: PC); Koninklijke Philips Electronics N.V.; Samsung Corp.; Sharp Electronics Corp., a subsidiary of Sharp Corp. (Pink Sheets: SHCAY); Sony Corp. (NYSE: SNE); Technicolor SA (NYSE: TCH); Toshiba Corp. (LSE: TOS); and Vizio Inc. 目次
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