世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

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この調査レポートは、ケーブルのIPビデオへの移行という新しい動向における接続デバイスの役割について調査・分析しています。

At the CES 2011 event, some early evidence surfaced of cable's interest in IP video platforms and a new relationship with consumer electronics (CE) companies. Comcast and Time Warner Cable are leading cable toward a new, starring role on the screens of major manufacturers' broadband-connected TVs and other devices. In addition to providing broadband connections behind the screen, cable is becoming an app on the front of the screen.

On TV screens and devices like Apple's iPad, the icons of cable MSOs will increasingly appear in app stores along Netflix, YouTube, Amazon and other over-the-top (OTT) video players. Click on the cable app, and you will get online access to your cable company's on-demand content, DVR features, and – if all the content rights are in place and you are an authorized cable customer – live TV on the connected device.

While there continues to be fear and uncertainty over OTT video's effect on the cable TV business, the industry recognizes Web video as an inevitable trend that could provide opportunities and benefits. That recognition is exemplified by the creation of TV Everywhere initiatives, which seek to strike a balance between consumer appetites for IP video and cable's program licensing deals, and the growing interest in improving IP video delivery capabilities.

Whether the developments at CES represent a renewed relationship between cable and CE manufacturers remains to be seen. The two industries have a long, contentious relationship, marked by frequent policy fights over set-top security and related issues. The brief détente over tru2way retail devices faded quickly.

Cable's move to embrace connected devices and place apps on smart TVs, tablets and other devices marks a small but important step. Only a year ago – before the iPad debuted and became the fastest-selling consumer electronics device in U.S. history – the idea that cable would embrace such devices was a foreign concept. Even more foreign was the concept that cable would look for ways to manage OTT video rather than fight it, or that MSOs would quickly accept IP video distribution as an inevitable part of cable's future.

At the same time that cable's interest in IP video has grown, so have the number of ways that consumers can access Web video on TV, PCs, tablets, smartphones and other devices. These include IP video STBs that work via a broadband connection to the TV, online services that offer video for PCs and other devices, and an array of gadgets that were created for other purposes but can also handle IP video. The following excerpt provides an overview of emerging IP video device and delivery platforms, the leading players in each category, and how they relate to cable.

Companies profiled in this report include: ActiveVideo Networks Inc.; Alticast Corp.; Samsung Corp.; Sling Media Inc., a subsidiary of EchoStar Communications Corp. (Nasdaq: DISH); Sony Corp. (NYSE: SNE); and TiVo Inc. (Nasdaq: TiVo).

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