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スマートフォン市場(北米)North American Smartphones Market
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この調査レポートは、北米のスマートフォン市場を分析しています。スマートフォン市場のドライバー(成長要因) とレストレイント(阻害要因)，世界のスマートフォンのＯＳ別出荷台数予測(Symbian，Androidなど，2009~2015年まで)，世界のスマートフォンのメーカー別・地域別出荷台数(世界5地域，Nokia，BlackBerryなど，2010年第1~3四半期)，同ＯＳ別・地域別出荷台数(世界5地域，Symbian，Androidなど，2010年第1~3四半期)，北米市場におけるＯＳのシェア予測(BlackBerry，Androidなど，％，2010~2015年まで)，北米市場におけるメーカー別シェア予測(RIM，Appleなど，％，2010~2015年まで)，北米市場におけるスマートフォンの出荷台数予測(2009~2015年まで)，北米市場におけるＯＳ別契約者数予測(2009~2015年まで)，世界市場におけるエコシステムの影響，スマートフォン向け各種ＯＳのプロフィールと評価(７種のＯＳを12の観点から)と分析などを記載しています。 This Frost & Sullivan research service titled North American Smartphones Market provides forecasts for smartphone manufacturers, smartphone OS vendors, and subscribers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following smartphone operating systems: iOS, Android, BlackBerry, webOS, Symbian, and Windows Mobile (also referred to as Windows Phone 7). This analysis is available through our Mobile & Wireless Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. Market Overview Intensifying Competition in the Smartphones Market Tilts the Balance of Power in Favor of the Customers The smartphone ecosystem has moved into top gear with the launch of the iPhone and other various smartphones. Indeed, the rising demand for Apple and Android phones has proved to be game changing for the smartphone market. The plethora of market opportunities has brought in its wake new market strategies, as almost all stakeholders, including developers, advertisers, mobile device vendors, operators, and mobile OS vendors, now play important roles in the evolution of the smartphone market. Both enterprise and consumer subscribers desire more functionality, choice, content, and capabilities on their smartphones and want it as soon as they can get it. “Next-generation devices and advanced networks are key drivers for market growth,” says the analyst of this research. “The popularity of Apple iPhone is a perfect instance of how smartphones tailored to offer a compelling user experience on a particular set of devices can be successful.” Operators and manufacturers can leverage device innovations and mobile OS capabilities to develop compelling smartphones, which deliver a satisfactory user experience. Faster networks, high quality of service (QoS), and low latency also help deliver rich media services to the smartphone, further enhancing the service experience. While combining device innovations with network capabilities to develop a catalogue of novel smartphones, market participants should also strategize to deal with the risk of platform fragmentation for open source platforms across manufacturers and devices. This fragmentation could limit the full functionality and consistency of Android smartphones and thereby, hinder manufacturers, operators, and OS providers from sustaining service levels and customer loyalty. “However, in the long term, the Android OS can overcome this challenge through sheer numbers alone,” notes the analyst. “As more smartphones are manufactured and purchased by consumers, the brand recognition will increase along with the user base and application availability.” The smartphone market is currently showing an increased affinity toward open source OS such as Google’s Android. The Android is growing faster than any other OS not only due to the increased production of Android smartphones by major manufacturers, but also because of the availability of the OS on all major mobile operators. With numerous manufacturers using the Android OS, a greater number of devices and wider choice will be available to consumers, allowing Android to maintain the highest growth rates in the smartphone market till 2015. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research: By Operating System:
Technologies The following technologies are covered in this research:
Frost & Sullivan Growth Partnership Services Frost & Sullivan's Growth Partnership Services empower companies to accelerate their growth by achieving top-line improvements and bottom-line results. This is accomplished by helping our clients execute successful growth strategies and providing their Growth Teams™ with the skills, know-how, and tools to generate growth opportunities, evaluate these opportunities to create a growth pipeline, and implement a growth strategy to deliver measurable business results. Our growth solutions support the entire growth process: TEAM Research is a program that furnishes clients with access to market research, competitive intelligence, financial benchmarking, and market strategies and analysis, and provides access to industry experts to aid in generating growth opportunities.
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