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この調査レポートは、北米のモバイルオフィス市場を調査しています。市場トレンド，ユーザー(企業)の意見(ニーズ，採用への障害，採用の理由)，市場のチャレンジ，ドライバー(成長要因) とレストレイント(阻害要因)，参入企業名(ソリューションプロバイダー，プラットフォームプロバイダー，オペレーター，端末メーカー，システムインテグレーター)，モバイルオフィスを取り巻く外的要因，スマートフォンの出荷台数予測(2015年まで)，モバイルオフィスの市場規模予測(2015年まで)，戦略的提言を記載しています。

This Frost & Sullivan research service titled The New Mobile Office Market provides revenue forecasts, the results of a 2009 IT decision-maker survey regarding mobile office preferences and the plans and profiles of key industry participants. This study discusses the major industry and market dynamics and technology trends shaping the mobile office industry, while driving growth.

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Market Overview

Demand from the Enterprise Sector Energizes the New Mobile Office Market

Over the last couple of years, the rise in enterprise adoption has shown great promise for the new mobile office market. The enterprise market is fast evolving into an incremental opportunity for the wireless industry. The new generation of mobile office solutions is spearheading growth in the overall enterprise mobility market. Apart from providing a potent tool for real-time collaboration and communication, the new mobile office solutions integrate seamlessly with day-to-day management applications and enhance productivity levels. "It is crucial for enterprises to make investments in mobility and they need to derive optimum ROI from their costs," notes the analyst of this research service. "Mobile solution vendors today understand this growing criterion for enterprises and have developed solutions, which seamlessly integrate into various back-end systems and applications of the enterprise." Respondents to the Frost & Sullivan 2009 Mobile Enterprise Applications survey identified that increased customer satisfaction was the top-most influencing factor for them to implement a mobile office solution. Real-time information and prompt response time have become ever-so essential. Vendors, carriers, device manufacturers, and enterprises should work jointly to provide the optimum advantage for customers. Reduced latency in being able to collaborate, access information, make faster decisions and take assertive actions is driving the new mobile office solutions. This results in higher customer satisfaction, enhanced productivity, and incremental effects in the bottom line of an enterprise.

Cost, security, and awareness remain critical restraining factors of growth for mobile office solutions. In the past, cost constraints had reined in adoption of on-premise technology, preventing small and medium-sized organizations from deploying mobile office solutions. Vendors are offering vertical-specific solutions in a software as a service (SaaS) or infrastructure as a service (SaaS/IaaS) model to keep the implementation capital cost at bay. Cloud solutions are growing in popularity as well, which will make access easier and less costly for enterprises. Although security concerns have clouded the market landscape, vendors have directed efforts to address these issues. It is necessary to effectively communicate this to enterprises while pitching wireless technologies to them. Awareness of this technology is dismal and what largely remains desirable is the education for enterprises to understand the benefits of enterprise mobility. Substantive tools from vendors, showing ROI implications from mobility implementation will help toward this process. "With challenging economic conditions, enterprises are very careful about their technology investments," says the analyst. "However, with options involving lower implementation costs, supported by a compelling case about the benefits and the resultant ROI, it would be easier for vendors to get their foot into the door."

Value chain participants must work closely with each other to devise state-of-the-art innovative solutions. In today’s enterprise scenario, the one-size-fits-all philosophy is no longer applicable. The new generation of mobile office solution is powered with abilities to sync to various functional applications in the enterprise. This helps in real-time delivery of applications, using the email environment, thus allowing for reduced latency in actions being taken. Vendors must focus on customized solutions for specific verticals. These solutions will ramp up their adoption as they develop a more compelling case for ROI.

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