世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

サマリー

この調査レポートは、欧州のモバイル・ブロードバンド市場を調査しています。欧州主要５か国(フランス，ドイツ，イタリア，スペイン，イギリス)。欧州全体の業界のチャレンジ，国ごとの携帯電話ブロードバンド市場トレンド，インターネットアクセス者の割合(％，2006~2010年)，市場のドライバー(成長要因) とレストレイント(阻害要因)，国ごとの携帯電話ブロードバンド利用者数推移予測(金額，2007~2017年)，国ごとの市場規模予測(金額，2007~2017年)，国ごとのテクノロジートレンド，国ごとの参入企業の競争状況とマーケットシェア 【以下は欧州全体】 ＬＴＥの今後の見通し，スマート・ブロードバンドの今後の見通しなどを記載しています。
 

This Frost & Sullivan research service titled Mobile Broadband in Western Europe provides analysis of the major market trends, drivers and restraints for mobile broadband in the top five markets in Western Europe. With the help of drivers and restraints, the research forecasts the number of subscribers and mobile broadband revenues and derives the market share of telecom operators in the mobile broadband markets of these countries. The research also covers the market trends with respect to LTE and smart broadband. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: GSM, EPRS, EDGE, HSPA, HSPA+, HSUPA, HSDPA, LTE, WCDMA, CDMA2000 and 1xEV-DO.

This analysis is available through our Mobile & Wireless Communications Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.

Market Overview

Evolving Technologies to Support Mass Adoption of Mobile Broadband

The mobile broadband market is moving towards mass adoption in Western Europe. The upgrading of networks to next-generation technologies such as HSPA, HSPA+ and LTE, together with attractive pricing and allowance plans, will create sizeable growth potential for telecom operators in the mobile broadband market. “Increase in smartphone and tablet penetration has provided significant growth potential in the mobile broadband market,” notes the analyst of this research. “The evolution of technologies such as HSPA and LTE has helped operators keep pace with the QoS requirements of mobile broadband consumers.” With increased competition and price wars in the mobile market, operators are trying to leverage every available opportunity. Mobile broadband has opened up new opportunities for mobile operators to gain revenue. Operators are devising attractive pricing plans and allowances to attract all the target segments and gain market share in the mobile broadband space.

To help operators improve QoS, many countries have announced LTE auctions. “In Germany, for instance, the recently concluded LTE auction is expected to play a major role in maintaining market momentum since it will allow telecom operators to service the QoS requirements of a burgeoning number of mobile broadband consumers,” remarks the analyst. “Similar auctions are expected in the United Kingdom and France.” Mobile broadband is rapidly moving towards mass market adoption, increasing the load in the network. To provide uniform QoS to all customers, telecom operators are investing in evolving technologies such as HSPA and LTE. This might help in the long run; however, in the short term, there will be difficulty in obtaining favourable returns on investment.

Effective Communication of Applications and Service and Branding will Promote Prospects of Telecom Operators

In 2010, the number of mobile broadband subscribers reduced, primarily due to poor dissemination of information related to mobile broadband services. This has underlined the importance of effective communication and positioning of mobile broadband services; mobile broadband services should be communicated as complementary, rather than an alternative, to fixed broadband. If the number of subscribers does not increase as projected even after the upgrading of networks, then market participants should create applications that encourage consumers to use mobile broadband.

Market participants should understand the various user segments and devise pricing and data allowance plans according to their needs. To improve the sales of both fixed and mobile broadband services, telecom operators can offer fixed broadband, mobile broadband and Wi-Fi as a package. This will help consumers in identifying the idea of mobile broadband clearly. “Mobile operators have to communicate that mobility is the key feature that differentiates mobile broadband from fixed broadband and hence they serve different purposes,” concludes the analyst. “To attract more customers, it is more important to focus on coverage and tariff plans, rather than solely on technology.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following countries in this research:

• France
• Germany
• Italy
• The United Kingdom
• Spain

Technology

The following technologies are covered in this research:

• GSM, EDGE
• GPRS
• HSPA
• HSDPA, HSUPA, HSPA+
• LTE
• WCDMA, CDMA2000, 1xEV-DO
• WiMax, Wi-Fi

Frost & Sullivan Growth Partnership Services

Frost & Sullivan's Growth Partnership Services empower companies to accelerate their growth by achieving top-line improvements and bottom-line results. This is accomplished by helping our clients execute successful growth strategies and providing their Growth Teams™ with the skills, know-how, and tools to generate growth opportunities, evaluate these opportunities to create a growth pipeline, and implement a growth strategy to deliver measurable business results.

Our growth solutions support the entire growth process:

TEAM Research

is a program that furnishes clients with access to market research, competitive intelligence, financial benchmarking, and market strategies and analysis, and provides access to industry experts to aid in generating growth opportunities.

Growth Consulting Services

unite clients with our industry experts to evaluate opportunities and develop customised strategies and business plans to drive top-line revenue and margin growth.

Growth Team Membership™

is a career-focused offering that was developed to address the unique challenges that senior executives face when implementing strategies to achieve aggressive corporate growth targets.

目次