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価格・ご注文について この調査レポートは、スマートフォン端末とスマートフォン向け半導体市場を調査・分析しています。市場概観、技術動向、関連企業、地域市場、市場予測などを、詳細に記載しています。
2009 was the year of Smartphone applications, with Apple’s leading App Store having reached 140,000 applications. All major O/S vendors have followed suit with larger OEMs such as Nokia...with its own Ovi initiative having completed a major upgrade during the year. Spearheaded by Apple, most major OEMs are similarly moving towards an integrated hardware, O/S, applications and services strategy.
On the device front, there is a shifting emphasis towards lower-cost Smartphones in line with the projected growth of emerging countries. As a result, entry-level and mid-range categories will experience significantly higher growth in unit shipments as compared to the higher-end devices popular in operator-subsidized regions. Increasing competition in higher-end devices is also driving above average ASP declines in developed regions.
In ’09, the Smartphone market defied the global recession reaching $67 billion dollars and 171 million units, registering an 18% YoY growth. The Smartphone market is forecast to continue demonstrating strong growth and is forecast to reach 496 million units in 2014 for a 24% compound annual growth rate.
Forward Concepts is pleased to present this extensive (470-page) market study on all aspects of the Smartphone market and the integrated circuits that enable them.
Estimated shipments by each Smartphone vendor for 2008 and 2009 are provided along with of geographical shipment breakouts for many of the major vendors. Detailed Smartphone shipments for each global region are provided by air interface and operating system are also included.
Chip shipments for all major categories are provided, including basebands, RF transceivers, and application processors along with ancillary chips like Wi-Fi, Bluetooth, GPS, FM, image sensors, etc., with vendor market shares and forecasts for each chip type through 2014. Volatile and non-volatile memories and Smartphone displays are also covered in the report.
The complete market and vendor coverage is detailed in the table of contents.
AUTHORS
Satish Menon is a co-author of this report and an independent consultant and Forward Concepts Senior Analyst specializing in communications electronics. Most recently, Satish was Chief Technology Officer for a facilities-based provider of wholesale and retail voice telecommunication services where he architected a distributed, high-availability voice network that unified several circuit-based and packet-based protocols into a single packet-core network based on SIP protocol. Prior to this, he was founder and VP Product Development for Nuntius Systems, Inc. where he was responsible for all engineering activities that included activities involving voice codecs, GSM/GPRS/EDGE baseband/MAC, DSP based lower-power WLAN baseband/MAC and multimedia codecs. Mr. Menon led a multi-disciplinary team of over 120 engineers and was responsible for building several successful products from concept to completion, over a seven year period. His background includes product management in areas of wireless technology and platforms, real-time embedded systems, DSP implementations of wired/wireless technology and communication protocol stacks along with product positioning and strategic planning expertise. Mr. Menon has also consulted with several high-tech companies in the areas of communication and multimedia technology. He earned his Bachelor’s degree in Electronics and Communication Engineering from REC, Trichy, India and his Master’s degree in Computer Engineering from University of Southern California.
Carter L. Horney, a recognized authority on microprocessor and DSP implementation in telecommunications, is also a co-author of this report. Mr. Horney is an independent consultant and Forward Concepts Associate specializing in semiconductor product strategy and market planning. He was formerly Division Planner for Rockwell International’s Digital Communications Division and earlier Strategic Marketing manager for Rockwell’s Semiconductor Products Division. Mr. Horney was responsible for the product planning, which led Rockwell (now Conexant Systems) to dominate the worldwide FAX and high-speed modem chip market. He was appointed a Rockwell Engineering Fellow and received many commendations for outstanding achievement in Computer Architecture, Engineering, Technical Marketing, Product Planning and Customer Relations. Mr. Horney has a B.S. in Mathematics and Physics and an M.S. in Mathematics from Western Illinois University.
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Table Of Contents
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I. EXECUTIVE SUMMARY
II. THE SMARTPHONE DEVICE MARKET
III. THE SMARTPHONE SEMICONDUCTOR MARKET
IV. ANCILLIARY SMARTPHONE CHIPS, MEMORY AND DISPLAYS
List of Figures
Figure 1: Mobile Device Market Share Forecast by Device Type . ’08 '14
Figure 2: Global Mobile Internet Subscriber Market Share by Air-Interface . ’08 '14
Figure 3: Global Mobile Internet Subscriber Market Share by Region . ’08 '14
Figure 4: Smartphone Shipments by OEM '09
Figure 5: Smartphone Shipments by Air-Interface . ’09 '14
Figure 6: Smartphone Shipments by Device Category . ’09 '14
Figure 7: Smartphone O/S Market Share . ’09 '14
Figure 8: Smartphone Semiconductor/Display Revenue Forecast . ’08 - ‘14
Figure 9: 2.5G (EDGE) Communications Processor and Non-Integrated DBB Shipments . ’08-14
Figure 10: Freescale MXC275 EGPRS Platform
Figure 11: Marvell PXA901 Communications Processor Block Diagram
Figure 12: OMAP850 Communications Processor Block Diagram
Figure 13: OMAP850 Based Smartphone Reference Design
Figure 14: OMAPV1030 Communications Processor Block Diagram
Figure 15: 3G Communications Processor and Non-Integrated DBB Shipments . ’08-‘14
Figure 16: Broadcom HEDGE Baseband Processor
Figure 17: Freescale 3G Single-Core Modem Platform
Figure 18: NEC Electronics Medity2 Chipset
Figure 19: Qualcomm MSM7600 EV-DO/UMTS Chipset Solution
Figure 20: Qualcomm MSM7600 Chipset RF Options.
Figure 21: NXP 7210 WEDGE Platform
Figure 22: Standalone Apps Processors and Comm. Processor Shipments . ’08 '14
Figure 23: Marvell PXA270 Block Diagram
Figure 24: NXP PNX4008 Block Diagram
Figure 25: STMicro STn8815 Block Diagram
Figure 26: TI OMAP1710 Applications Processor Block Diagram
Figure 27: Broadcom Multimedia Applications Processor
Figure 28: Core Logic Multimedia Device Block Diagram
Figure 29: Freescale Standard-Definition Applications Processor Block Diagram
Figure 30: Marvell PXA320 Standard-Definition SoC Block Diagram
Figure 31: Samsung Standard-Definition Apps Processor Block Diagram
Figure 32: STMicro Nomadik STn8815 Applications Processor Block Diagram
Figure 33: Texas Instruments Standard-Definition OMAP Apps Processor Block Diagram
Figure 34: TI OMAP44x Block Diagram
Figure 35: Broadcom High-Def Mobile Multimedia Co-Processor Block Diagram
Figure 36: Marvell 2700G Graphics and Multimedia Accelerator
Figure 37: MtekVision Multimedia Co-Processor Architecture
Figure 38: TI OMAP-DM500/OMAP-DM299 Media Co-processor
Figure 39: TI OMAP-DM510 Media Co-processor
Figure 40: Freescale's 4-chip WCDMA/EDGE Radio Block Diagram
Figure 41: Freescale's RFX300-30: 2-chip WCDMA/EDGE Radio Block Diagram
Figure 42: Infineon HSDPA Modem Platform
Figure 43: MSM6260 Cat. 6 HSDPA Multimedia Platform
Figure 44: MSM6280 Cat. 8 HSDPA Enhanced Multimedia Platform
Figure 45: MSM6500 EV-DO Rev 0 + GSM/GPRS Multimedia Platform
Figure 46: MSM6550 1X Rel 0/Rev A/EV-DO Rev 0 + GSM/GPRS Multimedia Platform
Figure 47: Texas Instruments WiLink 6.0 Single-chip WLAN, Bluetooth and FM Solution
Figure 48: A Typical GPS Receiver Block Diagram
Figure 49: Global Locate/Broadcom Hammerhead II A-GPS Chip Block Diagram
Figure 50: Smartphone Image Sensor Penetration by Resolution '09
List of Tables
Table 1: Global Smartphone Unit Shipments and Revenue Forecast . ’09 '14
Table 2: Global Smartphone Shipment Forecast by Air-Interface Technology . ’09 '14
Table 3: Global Smartphone Shipment Forecast by Device Category . ’09 '14
Table 4: Intel MID/Smartphone Platform Roadmap - ‘08-‘11
Table 5: Global Mobile Internet Subscriber Forecast by Region and Air-Interface - ’08-‘14
Table 6: Global Mobile Subscriber Forecast by Air-Interface Technology - ’08-‘14
Table 6: Global Smartphone Supplier Unit Shipments, Market Share and YoY Growth - ’09
Table 7: Apple Smartphone Hardware and Software Overview
Table 8: Apple Smartphone Unit Shipments by Region '09
Table 9: HTC Smartphone Hardware and Software Overview
Table 10: HTC Non-ODM Smartphone Unit Shipments by Region '09
Table 11: Motorola Smartphone Hardware and Software Overview
Table 12: Motorola Smartphone Unit Shipments by Region '09
Table 13: Nokia Smartphone Hardware and Software Overview
Table 14: Nokia Smartphone Unit Shipments by Region '09
Table 15: RIM Smartphone Hardware and Software Overview
Table 16: RIM Smartphone Unit Shipments by Region '09
Table 17: Sony Ericsson Smartphone Hardware and Software Overview
Table 18: Sony-Ericsson Smartphone Unit Shipments by Region '09
Table 19: Samsung Smartphone Hardware and Software Overview
Table 20: Samsung Smartphone Unit Shipments by Region '09
Table 21: Global Smartphone Shipment Forecast by Region- ’09 '14
Table 22: North America Smartphone Vendor Market Share - ’09
Table 23: North America Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 24: North America Smartphone Shipment Forecast by O/S - ’09 '14
Table 25: North America Smartphone Shipment Forecast by Device Category - ’09 '14
Table 26: Western Europe Smartphone Vendor Market Share - ’09
Table 27: Western Europe Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 28: Western Europe Smartphone Shipment Forecast by O/S - ’09 '14
Table 29: Western Europe Smartphone Shipment Forecast by Device Category - ’09 '14
Table 30: Japan Smartphone Vendor Market Share - ’09
Table 31: Japan Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 32: Japan Smartphone Shipment Forecast by O/S - ’09 '14
Table 33: Japan Smartphone Shipment Forecast by Device Category - ’09 '14.
Table 34: South Korea Smartphone Vendor Market Share - ’09
Table 35: South Korea Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 36: South Korea Smartphone Shipment Forecast by O/S - ’09 '14
Table 37: South Korea Smartphone Shipment Forecast by Device Category - ’09 '14
Table 38: Asia Pacific Smartphone Vendor Market Share - ’09
Table 39: Asia Pacific Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 40: Asia Pacific Smartphone Shipment Forecast by O/S - ’09 '14
Table 41: Asia Pacific Smartphone Shipment Forecast by Device Category - ’09 '14
Table 42: China Smartphone Vendor Market Share - ’09
Table 44: China Smartphone Shipment Forecast by O/S - ’09 '14
Table 45: China Smartphone Shipment Forecast by Device Category - ’09 '14
Table 46: India Smartphone Vendor Market Share - ’09
Table 47: India Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 48: India Smartphone Shipment Forecast by O/S - ’09 '14
Table 49: India Smartphone Shipment Forecast by Device Category - ’09 '14
Table 51: Eastern Europe Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 52: Eastern Europe Smartphone Shipment Forecast by O/S - ’09 '14
Table 53: Eastern Europe Smartphone Shipment Forecast by Device Category - ’09 '14
Table 54: CALA Smartphone Vendor Market Share - ’09
Table 55: Central/Latin America Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 56: CALA Smartphone Shipment Forecast by O/S - ’09 '14
Table 57: Central/Latin America Smartphone Shipment Forecast by Device Category - ’09 '14
Table 58: Middle-East/Africa Smartphone Vendor Market Share - ’09
Table 59: Middle-East/Africa Smartphone Shipment Forecast by Air Interface - ’09 '14
Table 60: Middle-East/Africa Smartphone Shipment Forecast by O/S - ’09 '14
Table 61: Middle-East/Africa Smartphone Shipment Forecast by Device Category - ’09 '14
Table 62: Global Smartphone Unit Shipment Forecast by O/S - ’09 '14
Table 63: Android Mobile Smartphone Unit Shipments by Region '09
Table 64: Symbian Smartphone Unit Shipments by Region '09.
Table 65: Windows Mobile Smartphone Unit Shipments by Region '09
Table 66: 2.5G Communication Processor Vendor Market Share - '08-'09
Table 67: 2.5G Communication Processor Forecast '08-'14
Table 68: 2.5G Communication Processor Vendor Overview
Table 69: 3G Communication Processor Vendor Market Shares '08-'09
Table 70: 3G Communication Processor Forecast '08-'14
Table 72: 3G Communication Processor/Platform Vendor Overview
Table 73: Panasonic UniPhier 4MBB+ Specifications
Table 74: Qualcomm Snapdragon Communication Processors
Table 75: Stand-alone Applications Processor Vendor Market Share ‘07-‘09
Table 76: Stand-alone Applications Processor Forecast '08-'14
Table 77: Panasonic UniPhier 4M Specification
Table 78: Renesas SH-Mobile 3A Specifications
Table 79: Intel MID Platform Roadmap 2008-2011
Table 80: Nvidia Tegra and APX Applications Processors
Table 81: Texas Instruments OMAP34x, OMAP36x & OMAP44x Applications Processors
Table 81: Media Co-Processor Smartphone Forecast . ’08 '14
Table 82: MtekVision’s current lineup of MMP (Mobile Multimedia Platform) products
Table 83: Nvidia Standard-Definition Media Co-Processor Specifications
Table 84: Nvidia Low-Definition Media Co-Processor Specifications
Table 85: Toshiba T5G Specifications
Table 86: WCDMA Advanced Receiver Types
Table 87: 3G IP/Stack Source for Major UMTS Baseband Chip Suppliers
Table 88: Digital Baseband (Non-Integrated) Vendor Units Shipments and Market Share '09.
Table 89: RF Transceiver Vendor Market Share '09
Table 90: Non-Integrated DBB Shipments/Forecast by Air-Interface Technology - '08-'14
Table 91: RF Transceiver Shipments/Forecast by Air-Interface Technology - '08-'14
Table 92: Non-Integrated Cellular Baseband Supplier Overview
Table 93: RF Transceiver Supplier Overview
Table 94: Bluetooth Penetration Rates in Smartphones by Vendor
Table 95: Bluetooth Vendor Unit Shipments and Market Share '09
Table 96: Bluetooth Standalone and Combination Shipments/Forecast - '08-'14
Table 97: WLAN Smartphone Unit Shipments and Penetration by OEM '09
Table 98: WLAN Vendor Unit Shipments and Market Share '09
Table 99: Stand-alone & Combo Wi-Fi Chipset Forecast '08-'14
Table 100: WLAN Stand-alone and Combo Chipset Supplier Overview
Table 101: GPS Chipset Vendor Shipments and Market Share- ‘09
Table 102: GPS Chipset Forecast '08-'14
Table 103: GPS Smartphone Unit Shipments and Penetration by OEM '09
Table 104: SiRF GPS Chipset Overview
Table 105: FM Unit Shipments and Penetration Rate in Smartphones by OEM - ‘09
Table 106: Stand-alone and Combo FM Chipset Vendor Unit Shipments and Market Share '09
Table 107: Stand-alone and Combo FM Chipset Shipment Forecast - '08-'14
Table 108: Stand-alone and Combo FM Chipset Supplier Overview
Table 109: Mobile TV Smartphone Vendor Shipments and Market Share '09
Table 112: Mobile TV Penetration by Smartphone OEM.
Table 111: Mobile TV Multicast Chipset and Subscriber Forecast by MTV Standard (’09-’14)
Table 113: Mobile TV Demodulators & Tuners Product Overview
Table 114: Telegent Low-Power Analog TV and DVB-T/H Receiver Chip Sets
Table 115: Touchscreen Technology Comparison
Table 116: Capacitive Full Touch Screen Controller Market Share '09
Table 116: Resistive Full-Touch Screen Controller Market Share '09
Table 117: Resistive & Capacitive Full-Touch Screen Controller Forecast '08-'14
Table 118: Analog Devices’ 4-wire Resistive Touch-screen Controllers
Table 119: Cypress TrueTouch Capacitive Controller Characteristics
Table 120: ELANTECH Capacitive Full-Screen Multi-Touch Modules
Table 121: ELANTECH Capacitive Single-Touch Controllers
Table 122: Maxim’s Line of Resistive Touchscreen Controllers
Table 123: Primary and Secondary Image Sensor Unit Shipments and Market Share '09
Table 124: Image Sensor Shipment/Revenue Forecast . ’08-‘14
Table 125: Image Sensor Supplier Overview
Table 126: Toshiba Dynastron 1.75μm pixel size CMOS Image Sensors
Table 127: Accelerometer/Gyroscope Market Forecast '08-'14
Table 128 ADI’s line of iMEMS Low g (up to ±18 g) accelerometers:
Table 129: Smartphone Mobile RAM Forecast by Applications '08-‘14
Table 130: Smartphone Discrete NOR, Managed NAND and Hybrid NAND Flash Forecast '08-‘14
Table 131: Smartphone OLED Penetration by OEM '09
Table 132: Smartphone Display Penetration by Size and OEM '09
Table 133: Smartphone Display Forecast by Size . ’08-‘14
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