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価格・ご注文についてこの調査レポートは、世界の携帯電話市場を調査し、携帯端末メーカートップ5社の、四半期毎のランキングを記載している。さらに約50社のサプライヤの2009年の出荷数を詳述し、それぞれの市場戦略、製品の強みと弱みを分析している。主要な携帯端末サプライヤ30社については、2009年の出荷数をより詳しく地域/機器タイプ/無線技術毎に記載し、2014年までの携帯端末数の地域および技術毎の予測を行っている。携帯電話加入者数については、人口比率や技術毎(GSM, UMTS, HSPA, CDMA -1x, CDMA -EV-DO)、モバイルインターネット加入者数、2009年の加入者数推移を、188ヶ国の国毎に掲載している。
Quarterly shipment rankings for the top 5 cellphone makers are widely reported. But this report details shipments of ten times that many suppliers (over 50) for all of 2009, profiling each so that their market approaches, product strengths and weaknesses are understandable, providing valuable information for your company's own product planning.
This report goes into even greater detail on the top 30 cellphone suppliers indicating detailed 2009 shipments by each by geography by cellphone types and by air technology.
The company and product/service profile information provided is especially important in understanding the demand for different types of cellphones in each region. Budget handsets that are most desirable in India (FM radio and built-in LED flashlight), for example, are not the ones most wanted in China (bright color screens and MP3). At the top end of the market, smartphones that appeal to Japanese subscribers differ from those that Western Europeans want.
Detailed forecasts for handsets by region and air technology within each region are provided worldwide, through 2014.
Subscriber makeup by population (POPs), air technology (GSM, UMTS, HSPA, CDMA-1x, CDMA EV-DO), mobile Internet subscribers and 2009 subscriber growths are provided for each of 188 individual countries.
Cellular service operators in each global region are profiled by the technologies they employ, their subscribers for each and 2009 subscriber growth.
Subscriber makeup by population percentage (POPs), air technology (GSM, UMTS, HSPA, CDMA -1x, CDMA -EV-DO), mobile Internet subscribers and 2009 subscriber growths are provided for each of 188 individual countries.
Cellular service operators in each global region are profiled by the technologies they employ, their subscribers for each and 2009 subscriber growth.
The complete market and ecosystem coverage is detailed in the table of contents.
About the Author:
Carter L. Horney, a recognized authority on microprocessor and DSP implementation in telecommunications, is the author of this report. Mr. Horney is an independent consultant and Forward Concepts Associate specializing in semiconductor product strategy and market planning. He was formerly Division Planner for Rockwell International’s Digital Communications Division and earlier Strategic Marketing manager for Rockwell’s Semiconductor Products Division. Mr. Horney was responsible for the product planning, which led Rockwell (now Conexant Systems) to dominate the worldwide FAX and high-speed modem chip market. He was appointed a Rockwell Engineering Fellow and received many commendations for outstanding achievement in Computer Architecture, Engineering, Technical Marketing, Product Planning and Customer Relations. Mr. Horney has a B.S. in Mathematics and Physics and an M.S. in Mathematics from Western Illinois University.
Editor:
Will Strauss, President of Forward Concepts, is the editor of and significant contributor to this report. Mr. Strauss is internationally recognized as the leading authority on markets driven by digital signal processing (DSP), and wireless is the largest DSP market.
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Table Of Contents
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I. EXECUTIVE SUMMARY
II. CELLULAR HANDSET MARKET SEGMENTATION
III. MARKET TRENDS
IV. TOP-TIER HANDSET SUPPLIERS
V. HANDSET FORECASTS BY REGION
VI. SUBSCRIBERS/OPERATORS/TECHNOLOGY BY REGION
VII. APPENDIX
List of Figures
FIGURES
Figure 1 Global Phone Shipment Growth by Region: '08-'10E
Figure 2 Global Subscriber Growth by Region: '08-'10E
Figure 3 Cellular Subscriber Growth Rates by Technology: '08-'10E
Figure 4 Leading Global Handset Suppliers
Figure 5 Handset Supplier Growth/Loss Rates: 2008-2009
Figure 6 Smartphone Operating System Growth Forecast
Figure 7 Global Smartphone Supplier Revenues
Figure 8 Top Ten Budget Phone Supplier Shipments
Figure 9 Top Ten Mid-Range (Music-Centric) Supplier Shipments
Figure 10 Top Ten Feature Phone Supplier Shipments
Figure 11 Cellphone Shipments by Type
Figure 12 Cellphone Unit Shipment Forecast by Type: '09-'14
Figure 13 Cellular Handset Prices by Wireless Technology: '09-'14
Figure 14 Digital Cellular Handset Revenue by Wireless Technology: '09-'14
Figure 15 Handset Unit Shipments by Types
Figure 16 3G/4G Global Handset Unit Growth.
Figure 17 3G Global Handset Growth vs. 2G
Figure 18 Handset ASP by Wireless Technology
Figure 19 Average Price of Cellphones by Type: '09-'10
Figure 20 NTT DoCoMo Phone Distribution by Type: 2009
TABLES
Table 1 Global Cellphone Shipments & Revenues by Type: 2009
Table 2 Vendor Cellphone Shipments & Mkt. Shares by Phone Type: 2009
Table 3 Budget Cellphone Vendor Market Shares: 2009
Table 4 Features of Ultra-Low-Cost vs. Low-Cost Budget Segment
Table 5 Major Products of Ultra-Low-Cost & Low-Cost Budget Phone Suppliers
Table 6 Budget Phone Suppliers Typical Products & Prices
Table 7 Mid-range Cellphone Market & Supplier Market Shares
Table 8 Comparison of Mid-range vs. Low-Cost Budget Phones
Table 9 Mid-Range & Budget Phone Suppliers, Models & Prices
Table 10 Feature Phone Vendor Market Shares: 2009
Table 11 Feature Comparison of Feature Phones vs. Mid-Range Phones
Table 12 Feature Phone Suppliers, Representative Products & Pricing
Table 13 Smartphone Suppliers Ranked by Unit Volume & Market Share: 2009
Table 14 Forecast of Smartphone Shipments by Operating System: '09-'14
Table 15 Comparison of OS-Based Smartphone vs. Feature Phone Features
Table 16 OS-Based Smartphones Touch-Focused vs. Standard Business Models
Table 17 Smartphone Supplier Shares of Market for Each Global Region: 2009
Table 18 Smartphone Shipments by Market: '09-'14
Table 19 Smartphone Shipments by O/S: '09-'14
Table 20 Largest Data Revenue Operators
Table 21 Asian Operator Data Revenue as Percent of Total ARPU
Table 22 Mobile Internet Growth Forecast by Major Region 2008-2009
Table 23 Mobile Internet as a Percentage of Internet Subscribers: 2009
Table 24 Mobile Internet a Percentage of Internet Subscribers by Country: A
Table 25 Mobile Internet as Percentage of Internet Subscribers by Country: B
Table 26 Vendor Cellphone Shipments & Revenue Market Shares: 2009
Table 27 Nokia’s Cellphone Shipments by Region: 2009
Table 28 Nokia’s Cellphone Shipments by Type: 2009
Table 29 Samsung’s Cellphone Shipments by Region: 2009
Table 30 Samsung’s Cellphone Shipments by Type: 2009
Table 31 LGE’s Cellphone Shipments by Region: 2009
Table 32 LGE’s Cellphone Shipments by Type: 2009
Table 33 Sony Ericsson’s Cellphone Shipments by Region: 2009
Table 34 Sony Ericsson’s Cellphone Shipments by Type: 2009
Table 35 Motorola’s Cellphone Shipments by Region: 2009
Table 36 Motorola’s Cellphone Shipments by Type: 2009
Table 37 ZTE’s Cellphone Shipments by Region: 2009
Table 38 ZTE’s Cellphone Shipments by Type: 2009
Table 39 Huawei’s Cellphone Shipments by Region: 2009
Table 40 Huawei’s Cellphone Shipments by Type: 2009
Table 41 Kyocera’s Cellphone Shipments by Region: 2009
Table 42 Kyocera’s Cellphone Shipments by Type: 2009
Table 43 Pantech’s Cellphone Shipments by Region: 2009
Table 44 Pantech’s Cellphone Shipments by Type: 2009
Table 45 TCL-Alcatel’s Cellphone Shipments by Region: 2009
Table 46 TCL/Alcatel’s Cellphone Shipments by Type: 2009
Table 47 Sharp’s Cellphone Shipments by Region: 2009
Table 48 Sharp’s Cellphone Shipments by Type: 2009
Table 49 Tianyu’s Cellphone Shipments by Region: 2009
Table 50 Tianyu’s Cellphone Shipments by Type: 2009
Table 51 Haier’s Cellphone Shipments by Region: 2009
Table 52 Haier’s Cellphone Shipments by Type: 2009
Table 53 NEC’s Cellphone Shipments by Region: 2009
Table 54 NEC’s Cellphone Shipments by Type: 2009
Table 55 Panasonic’s Cellphone Shipments by Region: 2009
Table 56 Panasonic’s Cellphone Shipments by Type: 2009
Table 57 Hisense’s Cellphone Shipments by Region: 2009.
Table 58 Hisense’s Cellphone Shipments by Segment: 2009
Table 59 Fujitsu’s Cellphone Shipments by Region: 2009
Table 60 Fujitsu’s Cellphone Shipments by Type: 2009
Table 61 Toshiba’s Cellphone Shipments by Region: 2009
Table 62 Toshiba’s Cellphone Shipments by Segment: 2009
Table 63 Cellular Smartphone Vendor Shipments & Market Shares: 2009
Table 64 Smartphone Operating System Growth:'08-'09
Table 65 Global Smartphone Forecast by Region: ‘09-‘14
Table 66 Symbian Smartphone Shipments by Region: 2009
Table 67 Windows Mobile Smartphone Shipments by Region: 2009
Table 68 Android Smartphone Shipments by Region: 2009
Table 69 RIM’s Cellphone Shipments by Region: 2009
Table 70 Apple’s Cellphone Shipments by Region: 2009
Table 71 HTC’s Cellphone Shipments by Region: 2009
Table 72 “Other” Cellphone Shipments by Vendor: 2009
Table 73 Top-Ranked China ODM Shipments: 2009
Table 74 Top-Tier Handset Vendor Shares by Region: 2009
Table 75 Second-Tier Handset Vendor Shares by Region: 2009
Table 76 Third-Tier Handset Vendor Shares by Region: 2009
Table 77 Global Phone Shipments by Market Segments: ’09-‘14
Table 78 North America Phones by Technology & Phone Type: '09-'14
Table 79 Latin America Phones by Technology & Phone Type: '09-'14
Table 80 Western Europe Phones by Technology & Phone Type: '09-'14
Table 81 Eastern Europe Phones by Technology & Phone Type: '09-'14
Table 82 Asia/Oceania Phones by Technology & Phone Type: '09-'14
Table 83 Oceania Phones by Technology & Phone Type: '09-'14
Table 84 China Phones by Technology & Phone Type: '09-'14
Table 85 India Phones by Technology & Phone Type: '09-'14
Table 86 Japan Phones by Technology & Phone Type: '09-'14
Table 87 South Korea Phones by Technology & Phone Type: '09-'14
Table 88 Mid-East Phones by Technology & Phone Type: '09-'14
Table 89 Africa Phones by Technology & Phone Type: '09-'14
Table 90 Global Subscribers & '09 Growth by Country & 3G Penetration
Table 91 Global Subscriber Summary by Major Region: '09-'14
Table 92 Global Subscribers by Wireless Technology: '09-'14
Table 93 Global Mobile Internet Subscribers by Region: ‘09-‘14
Table 94 Global Subscribers by Region & Technology: '09-'14
Table 95 Global Handset Shipments by Region & Technology: '09-'14
Table 96 Global Handset Revenue by Region: '09-'14
Table 97 Handset Shipments & Revenue by Air Interface '09-'14
Table 98 North American Subscriber Growth: 2008-2009
Table 99 North American Subscriber Growth: 2008-2009
Table 100 United States Operator Growth: 2008-2009
Table 101 North America Subscriber/Handset Forecast by Type: '09-'14
Table 102 Latin America's 3G Progress by Operator
Table 103 Latin American Subscribers & Handset Type Forecast: '09-'14
Table 104 Latin American Subscriber Growth & Penetration by Country: '08-‘09
Table 105 L. American Operator Subscriber & Network Status by Country
Table 106 Western Europe Subscribers & Handset Type Forecast: '09-'14
Table 107 W. Europe Subscriber Growth/3G Penetration by Country: '08-‘09
Table 108 East Europe Subscribers & Handset Forecast by Type: '09-'14
Table 109 E. Europe Subscriber Growth/3GPenetration by Country: '08-'09
Table 110 E. Europe Operator Statistics by Country
Table 111 South Korea Subscriber & Handset Forecast by Type: '09-'14
Table 112 S. Korea Operator Growth & Wireless Technology: '08-'09
Table 113 S. Korea Operator 3G Growth & Wireless Technology: '06-'09
Table 114 Japan’s Subscriber & Handset Forecast by Type: ‘09-‘14
Table 115 Japan Subscriber & Handset Forecast by Air Technology: '09-'14
Table 116 Japan 3G Operators & Growth: '08-'09
Table 117 China’s Handset & Subscriber Forecast by Type: '09-'14
Table 118 China’s Subscriber Forecast by Operator and Type: '09-'14
Table 119 India Subscriber & Handset Forecast by Type: '09-'14
Table 120 India’s Subscriber Growth by Operator: '08-'09
Table 121 SE Asia Subscribers & Handset Type Forecast: '09-'14
Table 122 SE Asia PHS Subscriber Forecast: '09-'14
Table 123 SE Asia Subscriber Growth/Penetration/Air Interface by Country: 2009
Table 124 SE Asia Operator Statistics & 3G Status
Table 125 Africa Subscribers & Handset Forecast: '09-'14
Table 126 Middle East Subscriber Growth by Country & 3G Usage: '08-'09
Table 127 Operator Subscriber & Technology & 3G Status
Table 128 Africa Subscribers & Handset Forecast: '09-'14
Table 129 Africa Subscriber Growth/Penetration by Country: ‘08-‘09
Table 130 Africa Operator Consolidation
Table 131 Africa Operator Subscriber & Network Deployments: '09
Table 132 Oceania Subscriber & Handset Forecast: '09-'14
Table 133 Oceania Subscribers/Growth/Technology: '08-'09
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