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米国の通信、モバイル、ブロードバンド市場調査 2011年 (第9版)

USA - Mobile, Broadband, Digital Media and Forecasts

 

出版社 出版日冊子体
(05/21 レート)
電子媒体
(05/21 レート)
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BuddeComm 2011年7月US$ 1,095
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目次

価格・ご注文について

この調査レポートは、米国の通信、携帯電話、ブロードバンドに関する調査・分析を提供しています。

主な調査内容

  • 通信市場の成長予測
  • 音声、データ、インターネット分野での新動向
  • スマートグリッド、電子医療、電子政府など、広がりを見せるデジタルメディア経済の発展
  • 現在と新しいブロードバンド技術と長期計画
  • モバイル音声とデータ市場の成長と3G&4G技術の展開
  • 主要通信事業者の情報

Publication Overview

For those seeking high level strategic information and objective analysis on this region, this report is essential reading and gives further information on:

  • Forecast growth in select telecommunication markets.
  • The emerging trends in the USA voice, data and Internet sectors.
  • Developments in the broader digital media economy, such as in smart grids, e-health and e-government.
  • How the USA is faring in terms of global broadband development.
  • The current and emerging broadband technologies and their long-term projections.
  • The growth of mobile voice and data and the deployment of 3G and 4G technologies.
  • Key information on the major telecommunication operators.

Executive Summary

Broadband and 4G networks spearhead telecommunication market developments

Buddecomm’s latest USA Annual Publication, ‘2010/11 Telecoms, Mobile and Broadband in the USA’, details the fixed-line, mobile and broadband markets in the USA. The publication also examines Internet trends and the emergence of new telecommunication services such as VoIP and IPTV. The report also profiles developments in the broader digital economy, including smart energy grids and the nascent e-health, e-government and e-education sectors.

US mobile subscriber numbers increased to over 300 million by early 2011. Although penetration levels are reaching saturation, mobile data revenues increased by around 23% year-over-year to December 2010 and are expected to continue to grow at very high rates between 2010 and 2015. Increases in data ARPU in particular are largely offsetting the ongoing decline in ARPU for voice services.

In early 2011 the US was still trailing its OECD counterparts in terms of broadband penetration, speed and affordability. Nevertheless, the market is currently witnessing significant investment activity in FttH deployments, DOCSIS 3.0 upgrades, mobile broadband network rollout and municipal wireless broadband activity. Despite the growing developments in FttH, WiMAX and 3G networks, broadband service in most regions is still generally limited to one DSL and one cable operator. Strong subscriber and revenue growth rates during 2010 have confirmed VoIP’s position as a widely used telecommunications service in the US.

This report contains overviews, analyses and detailed statistics of the US fixed-line, mobile and broadband markets including their sub-markets such as DSL, cable, FttH, wireless broadband, utilities broadband, the Internet, VoIP and IPTV.

Key Highlights:

  • The US mobile industry has shown considerable growth since 1999, reaching over 96% subscriber penetration by early 2011.
  • By early 2011 the big-three mobile operators (AT&T Mobility, Verizon Wireless, Sprint Nextel) held around 79% of the market, and the big-four (including T-Mobile) around 90%. In March 2011, however, AT&T announced it had agreed to acquire T-Mobile USA from Deutsche Telecom, a deal which would consolidate AT&T as the dominant wireless provider in the US with the acquisition of a further 33 million subscribers.
  • Meanwhile Verizon is expected to increase its market share during 2011/12 following the launch of its iPhone offering in February 2011. The launch came after more than four years during which AT&T enjoyed exclusivity with the hot-selling iPhone. Furthermore, the strong growth of Android will also aid subscriber growth of Verizon, the primary carrier of Android handsets in the US. The Android handsets have also underpinned Verizon’s data revenue growth of around 25% in 2010.
  • Following the decisions by AT&T and Verizon to adopt LTE as their 4G platforms, the Sprint-Clearwire WiMAX network appeared to be rethinking its strategy. In August 2010 Clearwire announced plans to conduct trials of rival 4G LTE technology, in the hope of creating a ‘multi-mode WiMAX/LTE network’. Similarly, in June 2011 Sprint revealed plans to deploy LTE technology over a 15 year period. 
  • By early 2011 cable subscriber numbers surpassed 42 million, with growth slowing from around 12% in 2008 to around 6% in 2010. Meanwhile, DSL subscriber numbers approximated 34 million with growth rates of around 3% being somewhat lower than the previous year of 6%. Hence in early 2011 the US continued to linger at around 14th on the OECD broadband penetration tables, down from 4th place in 2001. In addition, the US ranks around 29th in the OECD in terms of average broadband speeds.
  • Nevertheless, by early 2011 many cable operators had achieved their DOCSIS 3.0 upgrade homes-passed goals, with some companies shifting their focus to their hybrid fibre coaxial (HFC) plants.  Similarly, by March 2011 the number of homes passed by FttH was approximately 20.9 million. Of homes passed, over 7 million were receiving television, high-speed Internet and/or telephony services over these networks.
  • During 2010 and early 2011 it became increasingly clear that mobile VoIP will become a major segment of the VoIP market over the coming years. For instance, a report released in mid-2011 found that almost 25% of Internet-using American adults were making telephone calls over the Internet via such providers as Skype and Vonage. 

Data in this report is the latest available at the time of preparation and may not be for the current year.

TOP


TABLE OF CONTENTS

  • 1. Internet Market
    • 1.1 Overview
    • 1.2 Broadband development
    • 1.3 Net neutrality
    • 1.4 Internet trends and statistics
    • 1.5 VoIP market
      • 1.5.1 Overview
      • 1.5.2 VoIP statistics
      • 1.5.3 VoIP regulation
      • 1.5.4 VoIP technology in the US
      • 1.5.5 Major VoIP providers
  • 2. Fibre-to-the-Home (FttH) Market
    • 2.1 Analysis
    • 2.2 Overview
    • 2.3 FttH network rollout
    • 2.4 Policy and regulation framework
      • 2.4.1 National broadband plan
      • 2.4.2 Network Neutrality regulation
      • 2.4.3 Video franchise rules
    • 2.5 Public (ILEC, CLEC and Municipal) FttH networks
    • 2.6 RBOC FttH roll-out
      • 2.6.1 Verizon
      • 2.6.2 AT&T
      • 2.6.3 Qwest
  • 3. Broadband Market
    • 3.1 Key Broadband highlights
    • 3.2 US broadband market
      • 3.2.1 Broadband market overview
      • 3.2.2 Broadband market statistics
    • 3.3 Policy and regulation framework
      • 3.3.1 Network regulation Overview
      • 3.3.2 Broadband stimulus package
      • 3.3.3 FCC’s National Broadband Plan
    • 3.4 Cable broadband
      • 3.4.1 Cable broadband overview
      • 3.4.2 Cable broadband statistics
    • 3.5 Digital Subscriber Line (DSL)
      • 3.5.1 DSL overview
      • 3.5.2 DSL statistics
    • 3.6 Fixed wireless broadband
      • 3.6.1 Overview
      • 3.6.2 WiFi
      • 3.6.3 WiMAX
      • 3.6.4 Municipal wireless broadband
      • 3.6.5 Satellite broadband
  • 4. Digital Media / Digital Economy
    • 4.1 Overview and analysis
    • 4.2 E-services
      • 4.2.1 E-entertainment
      • 4.2.2 E-health
      • 4.2.3 E-government
      • 4.2.4 E-education
      • 4.2.5 Smart grids
      • 4.2.6 Email
    • 4.3 E-commerce, m-commerce and online advertising
      • 4.3.1 E-commerce
      • 4.3.2 M-commerce
      • 4.3.3 Online advertising
  • 5. Smart Grids
    • 5.1 Introduction
      • 5.1.1 Key insights:
    • 5.2 Utilities Executive Study
      • 5.2.1 Smart Meter Information
    • 5.3 Smart Grid costs massive but outweighed by benefits
    • 5.4 Utility Executives' vision for the new decade
    • 5.5 Consumer cents for smart grid
    • 5.6 US smart energy study
    • 5.7 DSM, Energy Storage & Distributed Generation
    • 5.8 Market Reaches over 400M Connected Devices by 2016
    • 5.9 Houston pilot project on home energy use
    • 5.10 Informed consumers show strong support of smart grids
    • 5.11 Smart Meter Revenues
    • 5.12 U.S. Smart Meter installation increases to 81%.
    • 5.13 The real concern about smart meters
  • 6. Mobile Communications
    • 6.1 Market overview and analysis
    • 6.2 Mobile statistics
      • 6.2.1 Market statistics
      • 6.2.2 Mobile carrier statistics
      • 6.2.3 ARPU statistics
    • 6.3 Mobile broadband developments
      • 6.3.1 Third Generation mobile (3G)
      • 6.3.2 LTE
      • 6.3.3 Wi-Fi-enabled phones
      • 6.3.4 WiMAX-enabled phones
    • 6.4 Mobile data applications
      • 6.4.1 Overview
      • 6.4.2 Mobile Internet
      • 6.4.3 Mobile music
      • 6.4.4 Mobile TV
      • 6.4.5 Mobile VOIP
      • 6.4.6 Non-voice messaging
  • 7. Forecasts
    • 7.1 Mobile forecasts
    • 7.2 Broadband forecasts
    • 7.3 FttH forecasts
    • 7.4 VoIP market forecasts to 2015
  • 8. Glossary of Abbreviations
  • Table 1 – Worldwide Internet penetration by region – 2011
  • Table 2 – Select OECD countries’ broadband penetration – 2001; 2010
  • Table 3 – Top ten ranking by country for Internet users – June 2010
  • Table 4 – US average monthly web usage – 2008 - 2011
  • Table 5 – Top 10 sectors by share of US Internet time – 2009 – 2010
  • Table 6 – Top 10 search providers and share of market – June 2010
  • Table 7 – Top ten US websites by parent company, audience and time spent – May 2010
  • Table 8 – Fastest growing web categories: visitors and monthly growth – March 2010
  • Table 9 – VoIP subscribers of major providers – 2007 - 2011
  • Table 10 – FttH homes passed and connected – 2001 - 2011
  • Table 11 – FttH market share by type of provider – 2006 - 2010
  • Table 12 – Broadband lines by major technology – 2005 - 2010
  • Table 13 – Top cable and DSL providers, subscribers and market share – 2011
  • Table 14 – Broadband subscribers and population penetration in selected OECD countries – 2001; 2010
  • Table 15 – USA broadband penetration and OECD ranking – 2001 - 2011
  • Table 16 – USA broadband speeds compared to top 5 OECD ranked countries – 2010
  • Table 17 – US cable industry infrastructure expenditure – 2000 - 2011
  • Table 18 – Top 10 cable MSOs’ coverage, subscribers and penetration by technology – 2010
  • Table 19 – Subscribers for top cable modem providers – 2004 - 2011
  • Table 20 – DSL subscribers by major carrier – 2003 - 2009
  • Table 21 – Online US video usage – January 2011
  • Table 22 – Top US online video sites statistics – January 2011
  • Table 23 – Ten largest US social networking sites and forums – April 2011
  • Table 24 – Source of spam by country – 2010
  • Table 25 – Spam content pitched by category – 2011
  • Table 26 – Fastest growing US retail e-commerce categories – 2009 – 2010
  • Table 27 – Online retail sales – 2003 - 2011
  • Table 28 – Mobile banking growth by country – 2010 - 2011
  • Table 29 – Online advertising revenues and annual change – 2000 - 2011
  • Table 30 – Online advertising revenue by category – 2009 - 2010
  • Table 31 – Summary of Estimated Cost and Benefits of the Smart Grid
  • Table 32 – Prepaid subscriber numbers and market share – 2008 - 2010
  • Table 33 – Mobile subscribers and penetration – 2008 - 2011
  • Table 34 – Mobile market ARPU, revenues, usage statistics and annual change – 2008 - 2010
  • Table 35 – Mobile market revenue, roamer revenue, ARPU and employees – 2000 - 2010
  • Table 36 – Mobile subscribers by major operator – 2002 - 2010
  • Table 37 – Mobile major operator subscriber market share – 2008 - 2011
  • Table 38 – ARPU of major operators – 2008 - 2010
  • Table 39 – Average local monthly bill and average local call length – 2000 - 2010
  • Table 40 – Forecast mobile broadband users and mobile services revenue growth – lower growth scenario – 2011 - 2016
  • Table 41 – Forecast mobile broadband users and mobile revenue growth – higher growth scenario – 2011 - 2016
  • Table 42 – Forecast broadband subscribers and penetration – lower growth scenario – 2010 - 2016
  • Table 43 – Forecast broadband subscribers and penetration – higher growth scenario – 2010 - 2016
  • Table 44 – Forecast FttH homes passed, connected and penetration – low growth scenario – 2011 - 2016
  • Table 45 – Forecast FttH homes passed, connected and penetration – high growth scenario – 2011 - 2016
  • Chart 1 – US Internet users and penetration – 2000 – 2011
  • Chart 2 – Total monthly US online searches – 2004 – 2010
  • Chart 3 – Cable VoIP subscribers – 2003 – 2011
  • Chart 4 – FttH Video homes connected – 2001 – 2011
  • Chart 5 – Non-RBOC and overall FttH take-up rates – 2002 – 2011
  • Chart 6 – Broadband (fixed and fixed-wireless) subscribers and penetration – 2000 – 2011
  • Chart 7 – Broadband (fixed and fixed-wireless) household penetration – 2000 – 2011
  • Chart 8 – US cable modem subscribers and annual change – 2000 – 2011
  • Chart 9 – DSL subscribers – 2000 – 2011
  • Chart 10 – Top 10 US online gaming sites – December 2010
  • Chart 11 – Zombie IPs by country – 2011
  • Chart 12 – Top 10 countries hosting malware – 2011
  • Chart 13 – Online advertising revenues share by industry category – 2009 – 2010
  • Chart 14 – Mobile subscribers and annual change – 2000 – 2011
  • Chart 15 – Customer churn rate of national carriers – 2001 – 2010
  • Chart 16 – Forecast fixed VoIP and mobile VoIP users – lower growth scenario – 2011 - 2015
  • Chart 17 – Forecast fixed VoIP and mobile VoIP users – higher growth scenario – 2011 – 2015
  • Exhibit 1 – Components of network convergence
  • Exhibit 2 – Major telco VoIP developments
  • Exhibit 3 – Major OTT VoIP developments
  • Exhibit 4 – Status of RBOC fibre network build out
  • Exhibit 5 – Cable broadband drives cable VoIP
  • Exhibit 6 – Sprint 4G on the Clearwire WiMAX network

 

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