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スマートホームとホームオートメーション (第6版)

Smart Homes and Home Automation – 6th Edition

 

出版社 出版年月冊子体価格電子版価格 ページ数
Berg Insight
ベルグインサイト社
2018年9月Eur1,000Eur1,500
1-5ユーザライセンス(PDF)
285

サマリー

スウェーデンの調査会社ベルグインサイト社(Berg Insight)の調査レポート「スマートホームとホームオートメーション (第6版)」は、欧州と北米のネットワーク接続世帯の最新の進化を分析している。ネットワーク接続するスマートホームにおける膨大なビジネスチャンスにモバイル産業はどのように対応しようとしているのか。ベルグインサイト社は、欧州と北米のホームオートメーションシステム出荷による収益は、2017年の223億ドルから年平均成長率(CAGR)25.4%で成長して、2022年には692億ドルに達するだろうと予測している。

目次(抜粋)

  • スマートホーム、コネクテッドホーム、ホームオートメーション
  • ネットワーク技術と通信技術
  • 技術プロバイダとOEM
    • セキュリティとアクセス制御システム
    • エネルギー管理と温度制御システムベンダ
    • AVシステムとエンターテインメントシステムベンダ
    • 照明と窓の制御システムベンダ
    • 医療と介護
    • 家電
    • サービスロボット
  • サービスプロバイダと家全体のシステムベンダ
  • 市場予測

Description

How should the mobile industry address the vast business opportunity in connected smart homes? Berg Insight estimates that revenues from shipments of home automation systems in Europe and North America will grow at a compound annual growth rate of 25.4 percent from US$ 22.3 billion in 2017 to US$ 69.2 billion in 2022. Get a 360 degree perspective on the rapid evolution of the worldwide home automation market in this comprehensive 285 page strategy report.

 


 

Smart Homes and Home Automation is the sixth consecutive report from Berg Insight analysing the latest developments on the connected home markets in Europe and North America.

This report in the M2M Research Series provides you with 285 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the sixth edition of the report:

  • Insights from 30 executive interviews with market leading companies.
  • 360-degree overview of the smart homes & home automation ecosystem.
  • Summary of industry trends in key vertical market segments.
  • Statistical data on adoption of smart home systems in Europe and North America.
  • New market forecasts lasting until 2022.
  • Detailed reviews of the latest initiatives launched by industry players.
  • Updated profiles of the key vendors on this market.

 

147 million homes in Europe and North America will be smart by 2022

Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home. Berg Insight’s definition of a smart home system requires that it has a smartphone app or a web portal as a user interface. Devices that only can be controlled with switches, timers, sensors and remote controls are thus not included in the scope of this study. Smart home systems can be grouped into seven primary categories: security and access control systems; energy management and climate control systems; audio-visual and entertainment systems; lighting and window control systems; healthcare and assisted living systems; home appliances and service robotics.

The North American smart home market recorded strong growth during 2017. The installed base of smart home systems increased by 51.1 percent to reach 82.7 million at the year-end. An estimated 8.3 million of these were multifunction or whole-home systems whereas 74.4 million were point solutions designed for one specific function. As some homes have more than one smart system in use, the installed base totalled an estimated 22.3 million smart homes at the end of the year. This corresponds to 15.9 percent of all households, placing North America as the most advanced smart home market in the world. Between 2017 and 2022, the number of households that adopt smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 23.1 percent, resulting in 63.0 million smart homes. Market revenues reached US$ 12.0 billion (€ 10.6 billion) in 2017, an increase of 46.4 percent year-on-year. The market is expected to grow at a CAGR of 24.7 percent between 2017 and 2022, reaching US$ 36.0 billion (€ 32.0 billion) in yearly revenues at the end of the forecast period.

The European market for smart home systems is still a few years behind North America, both in terms of market penetration and maturity. At the end of 2017, there was a total of 57.6 million smart home systems in use in the EU28+2 countries, up from 40.0 million in the previous year. Around 4.3 million of these systems were multifunction or whole-home systems whereas 53.3 million were point solutions. This corresponds to around 22.5 million smart homes when overlaps are taken into account, meaning that 9.9 percent of all households in Europe were smart at the end of the year. The number of European households to adopt smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 30.2 percent during the next five years, resulting in 84.0 million smart homes by 2022. Market revenues grew by 48.2 percent to € 8.9 billion (US$ 10.0 billion) in 2017. The market is forecasted to grow at a CAGR of 26.2 percent between 2017 and 2022 to reach € 28.4 billion (US$ 32.0 billion) at the end of the forecast period.

A point solution will in most cases constitute the consumer’s first smart home purchase. Compared to whole-home systems, point solutions generated 61 percent of the combined market revenues in North America and Europe. The most successful point solutions to date, in terms of sold units, include smart thermostats, smart lamps, smart plugs, network cameras, multi-room audio systems as well as voice controlled smart speakers. These products are marketed by incumbent OEMs such as Signify, Honeywell, Danfoss, Belkin, Chamberlain, Kwikset and Assa Abloy; service providers such as Altice France and Centrica; and newer entrants such as Nest, Ecobee, Sonos, Canary, Proove, Netatmo, IKEA, Velux and D-Link. In the whole-home system market, traditional home automation system vendors such as Crestron Electronics, Control4, Gira and Jung are facing new competition as companies from adjacent industries have entered the market. Communications and security service providers such as ADT, Vivint, Comcast, Brinks Home Security (formerly MONI/Monitronics) and AT&T have established themselves among the largest whole-home solution vendors in North America. Major vendors in Europe include eQ-3, Deutsche Telekom, Verisure, Somfy, Innogy and Loxone.

Smart speakers with built-in voice assistants have had a major impact on the smart home industry in 2017. Amazon and Google are the largest vendors of such devices, having a combined market share of over 90 percent. During 2017, many of the well-known smart home device and system vendors have made their products compatible with Amazon Alexa and Google Assistant and more and more consumers see the benefits of using smart speakers as the main interface for the smart home. The high growth in the smart homes market can partly be credited to the popularity of smart speakers.


Total number of smart homes (Europe and North America 2016–2022)

 

This report answers the following questions:

  • Which are the main verticals within smart homes and home automation?
  • What are the main drivers behind growth in Europe and North America?
  • What are the challenges and roadblocks towards widespread adoption?
  • What are the business models and channels-to-market for smart home solutions?
  • Which are the leading whole-home system vendors in Europe and North America?
  • How are product OEMs and whole home solution vendors positioning themselves?
  • What home connectivity technologies are smart home system vendors betting on?
  • What is the potential market size for cellular IoT in home automation?
  • How will the smart home market evolve in the next five years?


目次

Executive Summary

1 Smart homes, connected homes and home automation
1.1 Introduction
1.2 Types of home automation
1.2.1 Security and access control systems
1.2.2 Energy management and climate control systems
1.2.3 Audio-visual and entertainment systems
1.2.4 Lighting and window control systems
1.2.5 Healthcare and assisted living
1.2.6 Home appliances
1.2.7 Service robotics
1.2.8 Multifunction and whole-home automation systems
1.3 Home automation market segments
1.3.1 Mainstream houses and multi-family dwellings
1.3.2 The custom (luxury) segment
1.3.3 New homes versus existing homes
1.4 Channels to market
1.4.1 Professional installation
1.4.2 Retail
1.4.3 Service providers

2 Networks and communications technologies
2.1 Overview
2.1.1 Different approaches to establishing interoperability
2.1.2 Technology choices of product OEMs
2.1.3 Technology choices of whole-home solution vendors
2.1.4 The role of smart home platform vendors is changing
2.2 Smart home networking technologies
2.2.1 ANT
2.2.2 Bluetooth
2.2.3 DECT ULE
2.2.4 EnOcean
2.2.5 HomePlug
2.2.6 HomeGrid
2.2.7 Insteon
2.2.8 Io-homecontrol
2.2.9 KNX
2.2.10 LPWA
2.2.11 OpenTherm
2.2.12 Thread
2.2.13 Wi-Fi
2.2.14 X10
2.2.15 Zigbee
2.2.16 Z-Wave
2.3 Smart home middleware and ecosystems
2.3.1 Amazon Alexa
2.3.2 Google Assistant
2.3.3 Android Things and Weave
2.3.4 Apple HomeKit
2.3.5 IFTTT
2.3.6 Open Connectivity Foundation
2.4 Smart home platforms
2.4.1 Alarm.com
2.4.2 Amdocs
2.4.3 Arrayent (Prodea Systems)
2.4.4 Ayla Networks
2.4.5 Greenwave Systems
2.4.6 Technicolor
2.4.7 ThroughTek

3 Technology providers and OEMs
3.1 Market overview
3.1.1 Compatibility with whole-home systems
3.1.2 Point solutions are gaining traction among consumers
3.1.3 Smart home strategies for product OEMs
3.1.4 Connectivity enables new value propositions
3.1.5 New entrants challenge incumbents with connected experiences
3.1.6 Popularity of smart speakers boost smart home product sales
3.2 Security and access control system vendors
3.2.1 Assa Abloy
3.2.2 August Home (Assa Abloy)
3.2.3 Canary
3.2.4 Chamberlain
3.2.5 Groupe HBF (Otio)
3.2.6 iSmartAlarm
3.2.7 Kwikset
3.2.8 Minut
3.2.9 Schlage
3.2.10 UTC Climate, Controls & Security
3.3 Energy management and climate control system vendors
3.3.1 Climote
3.3.2 Danfoss
3.3.3 Diehl Connectivity Solutions
3.3.4 Ecobee
3.3.5 Eve Systems
3.3.6 Geo
3.3.7 Honeywell
3.3.8 Netatmo
3.3.9 Radio Thermostat Company of America
3.3.10 Schneider Electric
3.3.11 Tado
3.4 Audio-visual and entertainment system vendors
3.4.1 D+M Group (Sound United)
3.4.2 Harman (Samsung Electronics)
3.4.3 Kaleidescape
3.4.4 Logitech
3.4.5 Naim
3.4.6 Sonos
3.4.7 Sony
3.5 Lighting and window control system vendors
3.5.1 CentraLite
3.5.2 iDevices (Hubbell)
3.5.3 IKEA
3.5.4 Leviton
3.5.5 LIFX
3.5.6 Lutron
3.5.7 Osram
3.5.8 Signify (Philips Lighting)
3.5.9 Velux
3.5.10 View
3.6 Healthcare and assisted living
3.6.1 Doro
3.6.2 Greatcall
3.6.3 Hidea Solutions
3.6.4 Qorvo (GreenPeak Technologies)
3.6.5 Sleep Number
3.6.6 Tunstall Healthcare Group
3.6.7 Verklizan
3.7 Home appliances
3.7.1 BSH
3.7.2 Electrolux
3.7.3 GE Appliances (Haier)
3.7.4 Haier
3.7.5 LG Electronics
3.7.6 Whirlpool
3.8 Service Robotics
3.8.1 Double Robotics
3.8.2 Dyson
3.8.3 Husqvarna
3.8.4 iRobot
3.8.5 Neato Robotics
3.8.6 Robomow
3.8.7 Softbank Robotics
3.8.8 Zucchetti Centro Sistemi (Ambrogio Robot)
 4 Service providers and wholehome system vendors
4.1 Market overview
4.1.1 The European market
4.1.2 The North American market
4.1.3 Attach rates per application area in whole-home systems
4.2 Market segments and go-to-market strategies
4.2.1 Professionally monitored security
4.2.2 Traditional home automation
4.2.3 DIY systems
4.2.4 Fee-based home control
4.3 Whole-home system OEMs
4.3.1 ABB
4.3.2 Belkin
4.3.3 Bosch
4.3.4 Control4
4.3.5 Crestron Electronics
4.3.6 D-Link
4.3.7 Essence Group
4.3.8 eQ-3
4.3.9 Fibar Group (Fibaro)
4.3.10 Gigaset
4.3.11 Grenton
4.3.12 Ingersoll Rand
4.3.13 Iris by Lowe’s
4.3.14 Legrand
4.3.15 Loxone Electronics
4.3.16 MiOS
4.3.17 Nest Labs
4.3.18 OBLO Living
4.3.19 Proove (Telldus)
4.3.20 Safe4 Security Group
4.3.21 Samsung Electronics
4.3.22 Somfy
4.3.23 TP-Link
4.3.24 Viva Labs
4.3.25 Wink
4.4 Smart home service providers
4.4.1 ADT
4.4.2 Altice France
4.4.3 AT&T
4.4.4 Brinks Home Security (MONI)
4.4.5 Centrica (British Gas)
4.4.6 Comcast
4.4.7 Cox Communications
4.4.8 Deutsche Telekom (QIVICON)
4.4.9 Innogy
4.4.10 Verisure
4.4.11 Vivint Smart Home
4.4.12 Vodafone

5 Market forecasts and conclusions
5.1 Market trends and analysis
5.1.1 Focus on attractive use cases, user friendliness and interoperability
5.1.2 Greater consumer awareness benefits all players
5.1.3 Lower price points opens the doors to the mass market
5.1.4 Cloud-based systems and the integrated hub opportunity
5.1.5 Open versus closed smart home ecosystems – getting the timing right
5.1.6 Lack of interoperability causes problems for users
5.1.7 Security and integrity issues when the home is being connected
5.1.8 Smart homes and the Internet of Things
5.1.9 Professional security leads the North American smart home market
5.1.10 Cellular M2M in the smart home market
5.1.11 Mergers and acquisitions in the smart home industry
5.2 Popular smart home product categories
5.2.1 Smart speakers
5.2.2 Smart thermostats
5.2.3 Smart lighting
5.2.4 Smart plugs
5.3 Europe
5.3.1 Revenues
5.3.2 Shipments
5.3.3 Installed base
5.4 North America
5.4.1 Revenues
5.4.2 Shipments
5.4.3 Installed base

Glossary
 

 

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プレスリリース

[プレスリリース原文]

2018-09-24
The number of smart homes in Europe and North America reached 45 million in 2017


According to a new research report from the IoT analyst firm Berg Insight, the number smart homes in Europe and North America reached 45 million in 2017. The most advanced smart home market is North America, having an installed base of 22.3 million smart homes at the end of the year. This represents a penetration of 15.9 percent. Between 2016 and 2017, the market grew by 40.7 percent year-on-year. The strong market growth is expected to continue in the next five years. By 2022, Berg Insight estimates that more than 63 million homes in North America will be smart, meaning 44 percent of all homes in the region. The European market is still behind the North American, in terms of market penetration. There were a total of 22.5 million smart homes in Europe at the end of 2017. The installed base in the region is forecasted to grow to 84 million homes at the end of 2022, representing a market penetration of 35 percent.

The most popular products on the smart home market include smart thermostats, smart light bulbs, smart security cameras, smart air conditioners, smart door locks, smart plugs and smart speakers. Well-known vendors offering these products include Nest, Signify, Belkin, D-Link, Assa Abloy, Haier, Sonos, Amazon and Google. On the North American market, interactive security systems have emerged as the most common type of smart home systems, representing 42 percent of all whole-home systems in the region at the end of 2017. The largest security providers include ADT, Vivint and Comcast. In Europe, traditional home automation systems and Do-It-Yourself solutions are more common as whole-home systems. eQ-3, Deutsche Telekom and Verisure are estimated to be the largest vendors of whole-home systems in the region. Smart speakers with built-in voice assistants have had a major impact on the smart home industry in 2017–2018. Amazon and Google are the major vendors of such devices, having a combined market share of over 90 percent. Many of the well-known smart home device and system vendors have made their products compatible with Amazon Alexa and Google Assistant in the past year.

“Consumers want convenience and a lot of people buy smart home products in order to facilitate their daily lives” says Martin Bäckman, IoT Analyst at Berg Insight. “A major reason why voice-controlled speakers have become so popular is that they simplify the control of smart home devices and enable for people to adjust lighting, temperature, multimedia and more from a unified interface” concluded Mr. Bäckman.

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