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農業におけるM2Mとモノのインターネット(IoT)の用途

M2M/IoT Applications in the Agricultural Industry

 

出版社 出版年月冊子体価格電子媒体価格
Berg Insight
ベルグインサイト社
2017年11月1,2001,800
1-5ユーザライセンス(PDF)

サマリー

2018年とそれ以降に農業市場のM2MとIoTの活用はどうなるのだろうか。スウェーデンの調査会社ベルグインサイト社(Berg Insight)の「農業におけるM2Mとモノのインターネット(IoT)の用途」は、新しい農業市場での最新の動向と発展を調査している。ベルグインサイト社は、農業生産での無線機器の導入数は2016年の1700万接続から年平均成長率(CAGR)10%で成長して、2021年には2740万接続機器数に増加するだろうと予測している。2016年末の80万のセルラー接続は、CAGR30.2%で成長して2021年に310万に達するだろう。ベンダと製品と市場に関する最新の情報を記載している。

Description

How will the market for agricultural M2M and IoT applications evolve in 2018 and beyond? Berg Insight covers the latest trends and developments in the emerging smart farming market. Berg Insight forecasts that the number of installed wireless devices for applications in agricultural production is forecasted to grow at a CAGR of 10.0 percent from 17.0 million connections at the end of 2016 to 27.4 million connected devices by 2021. Cellular connections amounted to 0.8 million at the end of 2016 and is expected to grow at a CAGR of 30.2 percent to reach 3.1 million in 2021. Get up to date with the latest information about vendors, products and markets.

 


 

M2M/IoT Applications in the Agricultural Industry is a strategy report from Berg Insight analysing the latest developments on the global smart farming market covering precision farming, in-field monitoring, herd management and farm management software.

This strategic research report from Berg Insight provides you with 160 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Highlights from this report:

  • Insights from 30 executive interviews with market leading companies.
  • Comprehensive overview of the agricultural technology value chain and key applications.
  • In-depth analysis of market trends and key developments in crop and livestock production.
  • Profiles of 53 agricultural technology providers.
  • Detailed reviews of the latest precision agriculture initiatives launched by industry players.
  • Summary of OEM propositions from manufacturers of agricultural equipment.
  • Forecasts by market segment, region and wireless technology lasting until 2021.

 

Wireless IoT technologies are set to enhance precision agriculture

Wireless IoT technologies are set to enhance precision agriculture Smart farming refers to the application of information and communication technology in agricultural production systems. The electronification of agricultural equipment has advanced over several decades but has accelerated in recent years due to improvements in computing power, data storage and wireless data transfer. Berg Insight’s definition of smart farming solutions include systems installed in agricultural equipment, in the field or fitted to animals. Included are also backoffice IT systems which ensure that agricultural production can be planned, scheduled and managed to achieve efficient operations.


 

Precision agriculture is about managing variations in the field to increase crop yield, raise productivity and reduce consumption of agricultural inputs. While solutions such as auto-guidance and machine monitoring and control via on-board displays today are mainstream
technologies in the agricultural industry, telematics and Variable Rate Technology (VRT) are still in the early days of adoption. Berg Insight estimates that the total market value for precision agriculture solutions was € 2.2 billion in 2016. Growing at a compound annual growth rate (CAGR) of 13.6 percent, the market value is expected to reach € 4.2 billion in 2021. Most major agricultural equipment manufacturers have initiatives related to precision agriculture although strategies vary markedly. Leading providers of precision agriculture solutions include Deere & Company, Trimble, Topcon Positioning Systems and Raven Industries. Other significant vendors include AGCO, Ag Leader Technology, DICKEY-john and Hexagon. Important players that specialise in data-oriented applications and agronomic services are the Monsanto subsidiary The Climate Corporation, Farmers Edge and DowDuPont with its Encirca services.

Remote monitoring solutions incorporate wireless connectivity, data logging, cameras and sensors that record measurements of environmental parameters to support decision making in agricultural production. In addition to weather and soil moisture content monitoring applications, these solutions enable growers to apply crop protection chemicals only when there is a disease or pest risk. Important players include Davis Instruments, Pessl Instruments with its METOS brand and Semios, all having installed bases of over 25,000 in-field sensor systems across a multitude of countries in North America, Europe and beyond. Top specialised providers of integrated soil moisture monitoring solutions comprise Hortau, Aquaspy and CropX. Remote irrigation control solutions are offered by the largest OEMs of central pivot irrigation machines and drip irrigation systems including Valmont Industries with its Valley Irrigation brand, Lindsay Corporation with its Zimmatic brand, Netafim and Jain Irrigation Systems.

Berg Insight estimates that shipments of in-field sensor systems and remote control units amounted to 107,000 in 2016. Growing at a CAGR of 43.5 percent, shipments are expected to reach 653,000 units in 2021. Precision livestock farming technologies are mainly applied to the husbandry of dairy cattle, poultry and pigs. Consolidation and growth of dairy farms have resulted in larger herds per farmer, which makes manual observations challenging. Body-mounted sensor systems together with herd management software are used to achieve satisfactory herd health and timely insemination when a cow is in oestrous. A majority of the leading dairy equipment OEMs including GEA Group, Lely and BouMatic partner with specialised companies to provide advanced sensor technology for herd management. The world’s largest dairy equipment manufacturer DeLaval offers its in-house developed activity monitoring system along with its milking and dairy farming infrastructure solutions. Important providers of sensor systems for herd management furthermore include Netherlands-based Nedap and The Allflex Group subsidiary SCR which both sell their systems to a number of leading dairy equipment manufacturers and genetics companies. Other significant players include Fullwood, Dairymaster and Afimilk which acquired Silent Herdsman in February 2016.

Berg Insight’s outlook for the market for smart farming solutions is positive as agricultural production remains greatly underpenetrated by IoT technologies. The number of installed wireless devices for applications in agricultural production is forecasted to grow at a CAGR of 10.0 percent from 17.0 million connections at the end of 2016 to 27.4 million connected devices by 2021. Cellular connections amounted to 0.8 million at the end of 2016 and are expected to reach 3.1 million in 2021. The main application areas for cellular communication comprise telematics and in-field sensor systems. LPWA technologies are expected to achieve the highest growth rate and realise a significant market position in the remote monitoring and control segment. 802.15.4-based standards comprise the most employed wireless technology due to its wide adoption in dairy cow monitoring applications.

This report answers the following questions:

  • What are the main applications for wireless IoT in agricultural production systems?
  • Which are the leading providers of precision farming technologies and in-field sensor systems?
  • What offerings are available from technology and service providers?
  • How are the OEMs and agricultural input producers involved in the ecosystem?
  • What are the main drivers and barriers for technology adoption in agricultural production?
  • What are the precision livestock farming strategies of animal monitoring specialists and dairy equipment manufacturers?
  • Which are the main application areas for cellular and LPWA connectivity?
  • How will the market evolve in Europe, North America, Latin America, Asia-Pacific and MEA?

 



目次

Executive Summary

1 The agricultural sector
1.1 Agricultural production
1.1.1 Agricultural land use
1.1.2 Irrigated area and irrigation methods
1.1.3 Employment in agriculture
1.1.4 Forestry
1.1.5 The food and agribusiness value chain
1.2 Agricultural commodities
1.3 Demand for agricultural commodities
1.3.1 Population growth and economic development
1.3.2 Consumption of agricultural products
1.4 Agricultural operations
1.4.1 Farm income and capital expenditures
1.4.2 Mixed crop-livestock farming
1.4.3 Crop farming
1.4.4 Livestock farming
1.5 Agricultural equipment

2 Smart farming technologies and solutions
2.1 Smart farming infrastructure
2.1.1 Farm equipment segment
2.1.2 Field segment
2.1.3 Livestock segment
2.1.4 GNSS segment
2.1.5 Network segment
2.1.6 Backoffice segment
2.2 Machinery management
2.2.1 Vehicle diagnostics and maintenance planning
2.3 Precision agriculture
2.3.1 Guidance and automated steering
2.3.2 Yield monitoring and mapping
2.3.3 Precision seeding
2.3.4 Precision fertilising
2.3.5 Precision spraying
2.4 Remote sensing
2.4.1 Satellite and drone imagery
2.5 Remote monitoring and control
2.5.1 Weather monitoring
2.5.2 Pest monitoring and control
2.5.3 Irrigation management
2.6 Precision livestock farming
2.6.1 Pig management
2.6.2 Poultry management
2.6.3 Beef cattle management
2.6.4 Dairy herd management
2.7 Data management and predictive analytics
2.8 Business models and strategies

3 Market forecasts and trends
3.1 Market analysis
3.1.1 Installed base and unit shipments
3.1.2 Regional markets
3.1.3 Wireless technologies
3.1.4 Precision agriculture
3.1.5 Dairy herd management
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Precision farming industry players
3.3.2 Farm equipment players
3.3.3 Input industry players
3.3.4 Dairy equipment industry players
3.3.5 Telecom industry players
3.4 Market trends
3.4.1 The emerging digital ecosystem requires a shift towards collaboration
3.4.2 Larger herds drive the adoption of precision livestock farming technologies
3.4.3 IoT start-ups are attractive to investors
3.4.4 Dealerships remain as gateways to customers
3.4.5 Freemium strategies will intensify competition between software vendors

4 OEM products and strategies
4.1 AGCO
4.2 CLAAS Group
4.3 CNH Industrial
4.4 Deere & Company
4.5 Krone
4.6 Kubota
4.7 Mahindra & Mahindra
4.8 SDF

5 Aftermarket solution providers
5.1 Precision farming
5.1.1 Ag Leader Technology
5.1.2 Agjunction
5.1.3 DICKEY-john
5.1.4 The Climate Corporation (Monsanto)
5.1.5 Farmers Edge
5.1.6 Hexagon Agriculture
5.1.7 Raven Industries
5.1.8 Topcon Positioning Systems
5.1.9 Trimble
5.1.10 Yara
5.2 Remote monitoring and control
5.2.1 Arable Labs
5.2.2 Aquaspy
5.2.3 Campbell Scientific
5.2.4 CropX
5.2.5 Davis Instruments
5.2.6 Hortau
5.2.7 Jain Irrigation Systems
5.2.8 Libelium
5.2.9 Lindsay Corporation
5.2.10 Netafim
5.2.11 Net Irrigate
5.2.12 Pessl Instruments
5.2.13 Semios
5.2.14 Spensa Technologies
5.2.15 Valmont Industries
5.3 Dairy herd management
5.3.1 Afimilk
5.3.2 DeLaval
5.3.3 Farmnote
5.3.4 Fullwood
5.3.5 GEA Group
5.3.6 Smartbow
5.3.7 Lely
5.3.8 Moocall
5.3.9 Nedap
5.3.10 SCR (The Allflex Group)
5.4 Data management
5.4.1 365FarmNet
5.4.2 Agrian
5.4.3 Conservis
5.4.4 DKE-Data
5.4.5 DowDuPont Agriculture
5.4.6 Farmers Business Network
5.4.7 FarmLogs
5.4.8 Farmobile
5.4.9 Isagri
5.4.10 SST Software

Glossary

 

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プレスリリース

[プレスリリース原文]

2017-11-30
The installed base of wireless IoT devices in agriculture reached 17.0 million in 2016

According to a new research report from the M2M/IoT analyst firm Berg Insight, the installed base of wireless IoT devices in agricultural production worldwide reached 17.0 million connections in 2016. The number of wireless connections is forecasted to grow at compound annual growth rate of 10.0 percent to reach 27.4 million in 2021. There is a broad range of wireless technologies used in agricultural production with different characteristics and use cases. 802.15.4-based standards comprise the most employed wireless technology due to its wide adoption in dairy cow monitoring applications.

The main application areas for cellular communication are machine telematics and remote monitoring via in-field sensor systems. Cellular connections amounted to 0.8 million at the end of 2016 and is expected to grow at a CAGR of 30.2 percent to reach 3.1 million in 2021. LPWA technologies are expected to achieve the highest growth rate and realise a significant market position in the remote monitoring and control segment. Berg Insight’s outlook for the agricultural technology market is positive as agricultural production remains greatly underpenetrated by wireless IoT solutions.

Manufacturers of farm and dairy equipment have traditionally chosen to partner with smaller and specialised players but increasingly focus on developing proprietary technologies. In the crop production sector, a group of companies have emerged as leaders on the market for precision agriculture solutions. Major providers include Deere & Company, Trimble, Topcon Positioning Systems and Raven Industries. Other significant vendors include AGCO, Ag Leader Technology, DICKEY-john and Hexagon. In the milk production sector, the world’s largest dairy equipment vendor DeLaval offers its in-house developed activity monitoring system along with its milking and dairy farming infrastructure solutions. Important providers of sensor systems for dairy cow monitoring furthermore include Netherlands-based Nedap and The Allflex Group subsidiary SCR which both sell their systems to a number of leading dairy equipment manufacturers and genetics companies.

“Leading providers are now investing in technical platforms capable of supporting integration with third-party hardware and software solutions as agricultural equipment are becoming parts of broader systems”, said Fredrik Stalbrand, IoT Analyst, Berg Insight. The increasingly complex technological environment that farmers operate in also demands dealers to offer a greater extent of services to integrate and support the range of technologies that are utilised in advanced production systems. “As interoperability between systems remains as a challenge, the need for services and technical support from local dealers is likely to increase with continued adoption of precision farming solutions, in-field sensor systems and animal monitoring technologies”, concluded Mr. Stalbrand.

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