Digital Signage M2M and IoT Applications – 2nd Edition
スウェーデンの調査会社ベルグインサイト社（Berg Insight）の調査レポート「デジタルサイネージにおけるM2MとIoTの活用 (第2版)」は、世界のデジタルサイネージ（電子看板）市場の最新の動向を調査している。5年間の市場予測と専門家の見解を記載している。
Digital Signage M2M and IoT Applications is the second consecutive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 55 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
Highlights from the second edition of the report:
The number of connected digital signage displays will reach 87.2 million in 2021
Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on digital displays. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.
The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped potential is nevertheless still vast and the market shows no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 10.5 million units in 2016 at a compound annual growth rate (CAGR) of 16.7 percent to reach 22.9 million units by 2021. The number of digital signage displays in active use is at the same time estimated to grow at a CAGR of 18.3 percent during the next five years from 37.6 million units in 2016 to 87.2 million units in 2021.
Leading providers of digital signage solutions include CMS software providers such as Scala and its new owner STRATACACHE as well as Four Winds Interactive and Signagelive; media player vendors such as AOPEN, BrightSign and IAdea; and display manufacturers such as Samsung, LG, Panasonic and NEC. Despite many well-known vendors active in the market, the value chain is still fragmented and hundreds of companies compete worldwide. Industry consolidation has however intensified with numerous high-profile M&As in recent time. Berg Insight anticipates that market developments will accelerate in the coming years and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.
This report answers the following questions:
Shipments of connected digital signs will reach 22.9 million in 2021
According to a new research report from Berg Insight, global shipments of connected digital signage displays are estimated to have grown by 19.7 percent to 10.5 million units in 2016. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. Shipments to the EU28+2 countries totalled an estimated 2.5 million units, whereas shipments to North America reached 3.0 million units. The Rest of World market accounted for the remaining 5.0 million units shipped in the year. Berg Insight forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 16.7 percent in the next five years to reach 22.9 million units by 2021.
As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 18.3 percent from an estimated 37.6 million in 2016 to 87.2 million units in 2021. The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures, and the digital signage space has seen a large number of M&As over the past years involving various companies directly and indirectly active in this industry. “The most significant deal on the digital signage market in the past few years is STRATACACHE’s acquisition of Scala in 2016 which contributes to a broad global footprint and total revenues expected to surpass the billion dollar mark in the near-term”, said Rickard Andersson, Senior Analyst, Berg Insight. STRATACACHE has over the years done multiple acquisitions in the digital signage space and related fields, and the most recent example is Real Digital Media which was acquired in early 2017.
“While the consolidation trend contributes to limiting the number of participants in the marketplace, there is also a continuous inflow of new players including start-ups eyeing the digital signage industry”, continued Mr. Andersson. He adds that one area where new companies will likely continue to emerge is new IoT software solutions for digital signage. “There are promising opportunities in this space for software solutions that make it easier to integrate various data sources and marketing channels with digital signage systems”, concluded Mr. Andersson.