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位置情報サービスプラットフォームと技術 (第6版)

LBS Platforms and Technologies - 6th Edition

 

出版社 出版年月冊子体価格電子版価格 ページ数
Berg Insight
ベルグインサイト社
2014年12月Eur1,000Eur1,500
1-5ユーザライセンス
180

サマリー

この調査レポートは、位置情報サービス (LBS) プラットフォームと技術を調査し、ベンダや製品、市場動向を解説・分析しています。

主な掲載内容

  1. 位置プラットフォームについて
    1. 位置プラットフォームと位置情報サービス
    2. モバイル通信サービス
    3. モバイル位置プラットフォームと技術
    4. モバイルLBSのバリューチェーン
    5. 通信の法規制が位置プラットフォーム展開を促進
  2. 技術概観
    1. モバイルネットワーク位置プラットフォーム
    2. ネットワークベースの位置決め (ポジショニング) 技術
    3. GNSSとハイブリッド位置情報技術
    4. 位置情報技術比較
  3. 位置情報技術市場動向
    1. 位置情報技術の発展はマルチパラレルが促進
    2. スマートフォンのエコシステム
  4. 商業展開
    1. 欧州のプラットフォーム展開
    2. 南北アメリカのプラットフォーム展開
    3. アジア太平洋地域のプラットフォーム展開
    4. 中東&アフリカにおけるプラットフォーム展開
  5. 市場予測と動向
    1. LBS市場動向
    2. 位置プラットフォームの展開
  6. 位置プラットフォームと技術ベンダ情報
    1. GMLCとSMLCの位置プラットフォームベンダ
    2. プローブベースの位置ソリューションベンダ
    3. 位置情報のミドルウェアベンダ
    4. GNSSチップセットとアシスタントサーバーベンダ
    5. 端末利用客の位置プラットフォームと位置データのアグリゲータ
    6. センサとシグナルの融合プラットフォーム開発会社
    7. シグナル測定技術開発会社
    8. BLEビーコン、Wi-Fi機器、小売開発ソリューションベンダ

Description

What is the current status of the global mobile LBS platform and middleware market? Indoor location technology is on the rise. Emergency services, lawful intercept mandates and location-based advertising will drive the LBS platform and middleware market in the coming years. Get up to date with the latest information about vendors, products and markets. This 180 page report in Berg Insight’s LBS research series includes the latest trends and forecasts for this market.

Summary

Executive summary

Mobile  location  platforms  enable  three  categories  of  location-based  services  (LBS):  public safety,  national  security  and  law  enforcement,  as  well  as  commercial  services.  Over  70 percent of all emergency calls are placed from mobile phones and it can often be difficult for callers to convey their location to first responders. Location platforms can not only reduce the time to find the location of the caller, but also enable more efficient handling of simultaneous calls  from  people  reporting  the  same  incident  to  distinguish single  accidents  from  multiple events.  Another  use  case  is  public  warning  systems  that  locate  and  send  messages  to  all handsets  within  a  geo-fenced  area.  Government  agencies  can  use  location  platforms  and data mining systems for infrastructure protection and location-enhanced lawful intercept.

Location technologies can be divided into handset-based technologies (such as GPS) with intelligence  mainly  in  the  handset,  network-based  technologies  (for  instance  Cell-ID,  RF Pattern  Matching  and  U-TDOA)  with  intelligence  mainly  in  the  network,  as  well  as  hybrid technologies (for instance A-GPS and OTDOA) with intelligence in both the handset and the network. Several new hybrid location technologies are in development, aiming to improve the performance of global navigation satellite systems (GNSS) in difficult environments. In pure indoor  environments  where  GNSS  is  unavailable,  the  most  common  location  technologies rely on Wi-Fi location using RF Pattern Matching or multilateration, augmented with data from sensors in the handset such as accelerometer, gyroscope, compass and barometer.

The  Federal  Communications  Commission’s  (FCC)  E911  mandates  for  location  of  mobile emergency  calls  released  in  1996  was  a  major  driver  behind  the  development  of  location platforms  for  the  North  American  market.  In  most  parts  of  the  world,  governments  and telecom regulators are gradually introducing emergency call and lawful intercept regulations that require at least basic location platforms. Although most regulators have not yet imposed any specific location accuracy requirements, more accurate location information may well be demanded in the future as technologies mature and costs decrease. In the US, the FCC has already published proposed updates to its E911 rules that would require delivery of accurate location information – including vertical location information – for calls placed from indoors. In Europe,  as  well  as  in  other  developed  countries  such  as  Japan  and  South  Korea,  early deployments  of  location  platforms  focused  on  supporting  commercial  services  due  to  the lack of a clear mandate for emergency services. In the first deployment phase, lasting from 2000 to 2003, operators invested in platforms and services. Overall, the results did not live up to the expectations in terms of uptake or usage and many operators therefore lost interest in LBS  as  a  mass-market  proposition.  Mobile  advertising  and  enabling  various  forms  of enterprise and B2B services still remains a focus area for many mobile network operators. Network-based  location  data  can  for  instance  support  various  forms  of  fraud  management and secure authentication services as well as location analytics services. 

A broad set of actors are developing indoor location technologies and platforms that enable use-cases ranging from emergency call location to commercial applications like navigation, customer  engagement  and  analytics.  The  commercial  indoor  location  market  is  still  at  a relatively early stage and has not yet reached mass adoption. The market has suffered from a lack of cross-platform solutions and confusion among venue owners over which positioning technologies to use. Understanding of the value of indoor location and analytics services is now growing among retailers and venue owners, at the same time as uncertainty over which technologies to deploy decreases. However, remaining challenges include how to motivate end-users to download the venue owner’s app, as well as how to bring customer value that encourages continued use of the app on a regular basis.

Berg Insight estimates that over 300 mobile network operators worldwide have deployed at least some type of basic location platform. Additional deployments and updates of existing platforms to support new technologies and features can be expected in most markets in the coming years. The primary driver remains government mandates. Increasing operator interest in  advertising  and  analytics  services  will  also  contribute  to  future  growth,  especially  for passive  location  platforms  and  data  visualisation  tools.  However,  the  market  for  mobile network  location  platforms  is  becoming  mature.  Berg  Insight  forecasts  total  global  annual revenues  for  GMLC/MPC,  SMLC/PDE,  SUPL  A-GNSS  and  passive  location  platforms  will grow from € 200 million in 2013 at a compound annual growth rate (CAGR) of 6.0 percent to €_300  million  in  2020.  These  revenues  comprise licenses  for  new  deployments, as well as capacity and technology upgrades, maintenance and support services for existing platforms.

 



目次

Table of Contents

Table of Contents ......................................................................................................................... i
List of Figures ............................................................................................................................. vii

Executive summary ..................................................................................................................... 1

1  Introduction to location platforms ........................................................................................ 3

1.1  Location platforms and location-based services ......................................................... 3

1.1.1  Overview of mobile location platforms .................................................................. 4
1.1.2  A brief history of location platforms and services ................................................. 4

1.2  Mobile communication services .................................................................................. 6

1.2.1  Mobile voice and data subscribers ....................................................................... 7
1.2.2  Mobile voice and SMS revenues ........................................................................... 8
1.2.3  Mobile data and application revenues .................................................................. 8
1.2.4  Location apps and service revenues .................................................................... 9

1.3  Mobile location platforms and technologies ............................................................. 10

1.3.1  Mobile location platforms .................................................................................... 10
1.3.2  Mobile location technologies .............................................................................. 11
1.3.3  Location middleware ........................................................................................... 13

1.4  The mobile LBS value chain ...................................................................................... 14

1.4.1  Location platform vendors and technology developers ..................................... 14
1.4.2  LBS middleware vendors .................................................................................... 15
1.4.3  Connectivity chipset vendors .............................................................................. 16
1.4.4  Mobile network operators ................................................................................... 16
1.4.5  Location aggregators and database providers ................................................... 17
1.4.6  Smartphone platform and handset vendors ....................................................... 17
1.4.7  Mobile application developers and service providers ........................................ 17
1.4.8  Indoor location solution providers ...................................................................... 18

1.5  Telecoms regulations drive location platform deployments ..................................... 19

1.5.1  European emergency call and privacy regulations ............................................ 19
1.5.2  LBS regulatory environment in the US ................................................................ 21
1.5.3  Emergency call regulations in Australia .............................................................. 24
1.5.4  Emergency call regulations in Canada ............................................................... 25
1.5.5  The Indian Department of Telecommunications location mandate .................... 26
1.5.6  Emergency call regulations in Japan .................................................................. 26

2  Technology overview ......................................................................................................... 27

2.1  Mobile network location platforms ............................................................................ 28

2.1.1  Location architecture for GSM/UMTS networks .................................................. 28
2.1.2  Location architecture for LTE networks .............................................................. 29
2.1.3  Location architecture and technologies in 3GPP2 networks .............................. 30
2.1.4  Control Plane and User Plane location platforms ............................................... 31
2.1.5  OMA SUPL 1.0 .................................................................................................... 32
2.1.6  OMA SUPL 2.0 and SUPL 2.1 ............................................................................. 32
2.1.7  OMA SUPL 3.0 .................................................................................................... 34
2.1.8  Handset client-based and probe-based location platforms ............................... 35
2.1.9  Location in converged IP networks ..................................................................... 36

2.2  Network-based positioning technologies .................................................................. 37

2.2.1  Cell-ID .................................................................................................................. 37
2.2.2  Enhanced Cell-ID and RF Pattern Matching methods ........................................ 39
2.2.3  E-OTD and OTDOA ............................................................................................. 39
2.2.4  Uplink Time Difference of Arrival (U-TDOA) ........................................................ 40
2.2.5  Wi-Fi positioning .................................................................................................. 42
2.2.6  Bluetooth Low Energy and iBeacons .................................................................. 43

2.3  GNSS and hybrid location technologies ................................................................... 45

2.3.1  GNSS: GPS, GLONASS, Galileo and BeiDou 2 .................................................. 45
2.3.2  Assisted GPS and A-GNSS ................................................................................. 48
2.3.3  Hybrid, mixed mode and indoor location technologies ...................................... 50

2.4  Comparison of location technologies ........................................................................ 51

2.4.1  Cellular network-based location technologies .................................................... 52
2.4.2  A-GNSS and Wi-Fi location technologies ........................................................... 53
2.4.3  Location technologies in development ............................................................... 54

3  Location technology market trends ................................................................................... 55

3.1  Multiple parallel efforts drive location technology development ............................... 55

3.1.1  Emergency call location and public safety ......................................................... 55
3.1.2  Location-enhanced lawful intercept and national security .................................. 56
3.1.3  Consumer and enterprise LBS and apps............................................................ 57
3.1.4  Commercial indoor location services .................................................................. 59
3.1.5  Network optimisation and customer experience management .......................... 60
3.1.6  Mobile advertising and analytics ......................................................................... 61
3.1.7  Fraud management and secure authentication .................................................. 62

3.2  Smartphone ecosystems ........................................................................................... 63

3.2.1  Smartphone platform market shares .................................................................. 64
3.2.2  Handset vendors and operators start to back new smartphone platforms ........ 67
3.2.3  Smartphone platforms transform into new vertical silos ..................................... 68
3.2.4  Towards a complete LBS offerings ..................................................................... 68

4  Commercial deployments .................................................................................................. 71

4.1  Platform deployments in Europe ............................................................................... 72

4.1.1  3 Group ............................................................................................................... 75
4.1.2  Deutsche Telekom Group ................................................................................... 75
4.1.3  KPN Group .......................................................................................................... 76
4.1.4  Orange Group ..................................................................................................... 76
4.1.5  SFR ...................................................................................................................... 77
4.1.6  Telecom Italia Mobile .......................................................................................... 78
4.1.7  Telefónica Group ................................................................................................. 79
4.1.8  Telenor Group ..................................................................................................... 80
4.1.9  TeliaSonera Group .............................................................................................. 81
4.1.10  Vodafone Group .................................................................................................. 82

4.2  Platform deployments in the Americas ...................................................................... 83

4.2.1  América Móvil ...................................................................................................... 85
4.2.2  AT&T Mobility ...................................................................................................... 86
4.2.3  Bell Mobility ......................................................................................................... 87
4.2.4  Rogers Wireless .................................................................................................. 87
4.2.5  Sprint ................................................................................................................... 88
4.2.6  Verizon Wireless .................................................................................................. 89

4.3  Platform deployments in Asia-Pacific ........................................................................ 90

4.3.1  BSNL ................................................................................................................... 91
4.3.2  NTT DoCoMo ...................................................................................................... 91
4.3.3  Telstra .................................................................................................................. 92
4.3.4  Telkomsel ............................................................................................................ 92

4.4  Platform deployments in the Middle East and Africa ................................................ 93

5  Market forecasts and trends .............................................................................................. 95

5.1  LBS market trends ..................................................................................................... 95

5.1.1  Emergency call mandates remain a key driver for platform deployments ......... 96
5.1.2  Location-enabled lawful intercept ....................................................................... 97
5.1.3  Location-based services revenue forecast ......................................................... 97
5.1.4  Smartphone shipment forecast ........................................................................... 99

5.2  Location platform deployments ............................................................................... 100

5.2.1  Vendor market shares ....................................................................................... 100
5.2.2  GMLC/MPC and SMLC/PDE platform deployment forecasts ........................... 101
5.2.3  A-GPS and SUPL A-GPS server deployment forecast ...................................... 104
5.2.4  Location middleware deployment forecast ....................................................... 105
5.2.5  Indoor location platform deployment forecast .................................................. 106

6  Location platform and technology vendor profiles .......................................................... 109

6.1  GMLC and SMLC location platform vendors ........................................................... 109

6.1.1  Alcatel-Lucent .................................................................................................... 111
6.1.2  Creativity Software ............................................................................................. 112
6.1.3  Ericsson ............................................................................................................. 113
6.1.4  Mobile Arts ........................................................................................................ 114
6.1.5  Oksijen ............................................................................................................... 115
6.1.6  Persistent Systems ............................................................................................ 116
6.1.7  Polaris Wireless ................................................................................................. 116
6.1.8  Redknee ............................................................................................................ 118
6.1.9  TeleCommunication Systems ........................................................................... 118
6.1.10  TruePosition ...................................................................................................... 121

6.2  Probe-based location solution vendors ................................................................... 123

6.2.1  Astellia ............................................................................................................... 124
6.2.2  GBSD Technologies .......................................................................................... 124
6.2.3  Intersec .............................................................................................................. 125
6.2.4  JDS Uniphase .................................................................................................... 127
6.2.5  Polystar .............................................................................................................. 128
6.2.6  Procera Networks .............................................................................................. 129
6.2.7  Septier Communication..................................................................................... 129
6.2.8  Tektronix Communications ............................................................................... 130

6.3  Location middleware vendors ................................................................................. 131

6.3.1  Aepona .............................................................................................................. 131
6.3.2  CellVision ........................................................................................................... 132
6.3.3  Genasys ............................................................................................................ 133
6.3.4  Mobilaris ............................................................................................................ 134
6.3.5  Reach-U ............................................................................................................. 135
6.3.6  Telenity .............................................................................................................. 137

6.4  GNSS chipset and assistance server vendors ........................................................ 138

6.4.1  Broadcom .......................................................................................................... 140
6.4.2  CSR ................................................................................................................... 141
6.4.3  Qualcomm ......................................................................................................... 143
6.4.4  Rx Networks ...................................................................................................... 144

6.5  Handset-client location platforms and location data aggregators .......................... 146

6.5.1  Apigee: API management provider running the GSMA OneAPI Exchange ...... 146
6.5.2  Combain Mobile: Provider of global Cell-ID and Wi-Fi location database ........ 147
6.5.3  Esri: Leading GIS vendor acquires location platform developer Geoloqi ........ 148
6.5.4  Locaid: The leading Location-as-a-Service company ....................................... 148
6.5.5  Navizon: Expanding location database with Wi-Fi RTLS and analytics ............ 150
6.5.6  PathSense: Sensor fusion software for improved power consumption ........... 151
6.5.7  Skyhook: Hybrid location engine for device vendors and app developers ...... 151
6.5.8  TechnoCom: LBS compliance testing and location aggregation services ....... 153

6.6  Sensor and signal fusion platform developers ........................................................ 153

6.6.1  Apple: Indoor location and proximity detection using Wi-Fi and iBeacons ...... 154
6.6.2  Indoo.rs: Complementing Wi-Fi fingerprinting with Bluetooth LE beacons...... 155
6.6.3  Insiteo: End-to-end indoor location platform solution for venue owners .......... 155
6.6.4  Lighthouse Signal Systems: Indoor location service with open API ................. 157
6.6.5  InvenSense: MEMS sensor vendor acquired Trusted Positioning and Movea 157
6.6.6  Loctronix: Software defined radio and sensor fusion developer ...................... 158
6.6.7  Pole Star: Launching crowd-sourcing for global indoor location coverage ..... 158
6.6.8  SenionLab: MEMS and Wi-Fi signal fusion software developer ....................... 160
6.6.9  Sensewhere: Indoor location platform using crowd-sourced database ........... 161

6.7  Signal measurement technology developers .......................................................... 162

6.7.1  Boeing: Boeing Timing & Location using Iridium satellite signals .................... 163
6.7.2  ByteLight: Location and presence verification based on LED lighting ............. 163
6.7.3  GloPos: Software-based indoor positioning using mobile network signals ..... 164
6.7.4  IndoorAtlas: Indoor location using magnetic field measurements ................... 165
6.7.5  iPosi: iP-GPS assistance technology for small cell infrastructure ..................... 166
6.7.6  InvisiTrack: Developer of the Positioning over LTE location technology .......... 166
6.7.7  NextNav: Developer of the Metropolitan Beacon System ................................. 167
6.7.8  Nokia: Transitioning from device sales to technology and content licensing .. 168

6.8  BLE beacon, Wi-Fi equipment and retail analytics solution vendors ...................... 169

6.8.1  Aisle411: Indoor location services for retailers ................................................. 171
6.8.2  Aruba Networks: Wi-Fi vendor acquires LBS software company Meridian ...... 171
6.8.3  Cisco Systems: Acquires location analytics developer ThinkSmart ................. 172
6.8.4  Estimote: Analytics and engagement platform using BLE beacons ................. 172
6.8.5  Euclid: Wi-Fi based retail analytics provider launches free basic service ........ 173
6.8.6  Gimbal: Develops BLE beacon platform for mobile engagement .................... 173
6.8.7  iinside: Bluetooth-based location platform and analytics for retailers .............. 174
6.8.8  Point Inside: Shopper engagement platform for retailers ................................. 175
6.8.9  RetailNext: In-store analytics for retailers using Wi-Fi and Bluetooth ............... 175
6.8.10  Ruckus Wireless: Introduces cloud-based SPoT Wi-Fi location service .......... 176
6.8.11  ShopperTrak: Retail analytics using video and Bluetooth sensors .................. 177
6.8.12  Walkbase: New focus on retail analytics using Wi-Fi and BLE infrastructure ... 178
6.8.13  Wifarer: Indoor location and content management system for venue owners . 179
6.8.14  Zebra Technologies: Acquired Motorola’s Enterprise business ....................... 179

Glossary .................................................................................................................................. 181

List of Figures

Figure 1.1: Mobile subscriptions by network standard (World Q2-2014) ................................... 6
Figure 1.2: Mobile subscriptions by region (World Q2-2014) .................................................... 7
Figure 1.3: Wireless service revenues (World 2011–2013) ........................................................ 9
Figure 1.4: Mobile location system overview ............................................................................ 10
Figure 1.5: Overview of the LBS value chain ............................................................................ 15
Figure 2.1: Location architecture overview ............................................................................... 29
Figure 2.2: Location Information Server in converged IP networks ......................................... 36
Figure 2.3: Cellular frequency reuse pattern ............................................................................ 37
Figure 2.4: Cell-ID location methods ........................................................................................ 38
Figure 2.5: U-TDOA location ..................................................................................................... 41
Figure 2.6: Assisted GNSS technologies .................................................................................. 49
Figure 2.7: Performance and limiting factors for network-based location technologies .......... 51
Figure 2.8: Performance and limiting factors for hybrid location technologies ........................ 53
Figure 3.1: Smartphone adoption by region (World 2010–2014) ............................................. 63
Figure 3.2: Smartphone shipments by vendor and OS (World H1-2014) ................................ 65
Figure 4.1: Location infrastructure and technology vendor customer references ................... 71
Figure 4.2: Location infrastructure deployments in Europe ..................................................... 72
Figure 4.3: Location infrastructure deployments in the Americas ............................................ 83
Figure 4.4: Location infrastructure deployments in Asia-Pacific .............................................. 90
Figure 4.5: Location infrastructure deployments in the Middle East and Africa ....................... 93
Figure 5.1: Emergency and commercial LBS revenue forecast (World 2013–2020) ............... 97
Figure 5.2: Handset shipments by segment and price range (World 2013–2020) .................. 99
Figure 5.3: Location infrastructure vendor market shares (World 2014) ................................ 100
Figure 5.4: Location platform revenues by region (World 2013–2020) .................................. 101
Figure 5.5: Indoor location platform revenues (World 2013–2020) ........................................ 106
Figure 6.1: Location infrastructure and technology vendors .................................................. 109
Figure 6.2: Location infrastructure and technology product offerings by vendor .................. 110
Figure 6.3: Probe-based location solution vendors ................................................................ 123
Figure 6.4: Major location middleware vendors ..................................................................... 131
Figure 6.5: Examples of GNSS chipset and assistance server developers ........................... 139
Figure 6.6: Location aggregators and client-based location platform developers ................. 146
Figure 6.7: Overview of sensor and signal fusion platform developers ................................. 154
Figure 6.8: Overview of signal measurement technology developers ................................... 162
Figure 6.9: BLE beacon, Wi-Fi equipment and retail analytics solution vendors ................... 170

 

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プレスリリース

[プレスリリース原文]

Location platform revenues will grow to € 470 million worldwide in 2020

2014-12-18

According to a new research report from the analyst firm Berg Insight, the global market for mobile location platforms will show steady growth in the next few years. Total location platform revenues are expected to grow at a CAGR of nearly 11.5 percent between 2013 and 2020, reaching € 470 million at the end of the forecast period. Much of the growth is expected to come from the emerging commercial indoor location segment, while the market for location platforms deployed by mobile operators is maturing. Annual revenues for GMLC/SMLC and A-GNSS servers, passive location platforms, as well as middleware deployed by mobile operators are forecasted to grow from € 200 million in 2013 to € 300 million in 2020.

“Mobile operators deploy new location platforms and upgrade existing systems mainly to comply with public safety and lawful intercept regulations that are gradually being introduced worldwide,” said André Malm, Senior Analyst, Berg Insight. These platforms can also enable commercial location-based services (LBS). He adds that a growing number of mobile operators are also deploying passive location methods that enable mass location of handsets without overloading the network. Mobile operators are starting to explore opportunities to extract more value from location data gathered from their networks in areas such as network optimisation, customer experience management, mobile marketing and analytics. However, most consumer and enterprise LBS now use location data obtained directly from GPS or Wi-Fi in handsets and will therefore have a limited impact on location platform market growth. A broad set of actors are developing indoor location technologies that enable use-cases ranging from emergency call location to commercial applications like navigation, customer engagement and analytics. “The commercial indoor location market is still at a relatively early stage and has not yet reached mass adoption,” said Mr. Malm. “The market has suffered from a lack of cross-platform solutions and confusion among venue owners over which platforms and technologies to use”. Understanding of the value of indoor location and analytics services is now growing among retailers and venue owners, at the same time as uncertainty over which technologies to deploy decreases. “Remaining challenges to solve include how to motivate end-users to download the venue owner’s app, as well as how to bring customer value that encourages continued use of the app on a regular basis” concluded Mr Malm.

 


下記は2013年12月に出版された旧版のプレスリリースです。

[日本語訳]

世界のモバイル位置プラットフォームによる収益は2018年に2億7500万まで成長するだろう

2013年12月5日

スウェーデンの調査会社Berg Insightの調査レポート「位置情報サービスプラットフォームと技術 (第5版) - LBS Platforms and Technologies:5th Edition」は、世界の位置プラットフォーム市場は、主に新しい屋内位置セグメントの牽引によって、今後1、2年間堅調に成長するだろうと報告している。同時に、モバイル事業者の位置プラットフォーム採用市場は成熟しつつある。GMLC/SMLCとSUPL A-GPSサーバ、パッシブ位置プラットフォーム、モバイル事業者の採用しているミドルウェアの年間収益は、2012-2018年に1億9000万ユーロから2億7500万ユーロに成長すると予測している。どの端末ででも位置情報プラットフォームとなるようにネットワーク事業者が投資する必要があるため、この市場は主に公共安全や合法的傍受の政令によって促進されるだろう。全体的には、商用の位置情報サービス(LBS)へのエンドユーザの需要の成長は、モバイルネットワークの位置プラットフォームサービス市場への影響はあまりないだろう。

商用LBSのマス市場の多くは、携帯端末用のGPSやWi-Fiチップセットなどの位置技術を利用している。しかし、モバイル事業者は、不正管理や安全な認証、マーケティングのような企業向けやB2Bサービスのための位置情報に関心を示している。ネットワーク資源に負担をかけずに、携帯端末による大規模な位置情報を可能にするパッシブ位置情報プラットフォームを採用する事業者が増加している。このようなプラットフォームは、広告やビッグデータ解析から公共用警告メッセージまでの幅広いサービスに適用できる。多くの関係企業が、屋内位置情報市場に投資しようとしている。

「様々な屋内位置情報サービスのサポートと利用場面は、緊急通報の位置情報から経路案内と、ショッピング情報とその解析では、要求されるアプローチが違う。携帯端末をサポートするためのそれぞれの市場セグメントによるニーズの違いや、位置情報の機能、ビジネスモデルにより、いくつかの企業のカテゴリーに対応する複数の開発が並行して行われる必要がある」とBerg InsightのシニアアナリストAndre Malm氏は語る。屋外と屋内でのナビゲーションをシームレスに行うためには、端末にはハイブリッドの位置情報技術が必要となる。ハイブリッドの位置情報技術は、衛星測位システム(GNSS)、セルラー、Wi-Fiの信号を加速度計、ジャイロスコープ、コンパス、高度計などの携帯端末のセンサからの信号と融合させる。基地局の所有者と小売業者は、現在、屋内位置情報やジオフェンシング、プロキシサービスを大幅に促進する、Wi-Fi接続ポイントや新しいブルートゥースの低出力のビーコンを使うネットワーク中心の位置情報ソリューションの採用を進めていると、Malm氏は述べている。

[プレスリリース原文]

Global mobile location platform revenues will grow to € 275 million in 2018

2013-12-05

According to a new research report from the analyst firm Berg Insight, the global market for location platforms will grow steadily in the next few years, mainly driven by the emerging indoor location segment. At the same time, the market for location platforms deployed by mobile operators is maturing. Annual revenues for GMLC/SMLC and SUPL A-GPS servers, passive location platforms, as well as middleware deployed by mobile operators are forecasted to grow from an estimated € 190 million in 2012 to € 275 million in 2018. The market is primarily driven by public safety and lawful intercept mandates that require network operators to invest in location platforms enabling location of any handset. Overall, the growing end-user demand for commercial location-based services (LBS) will not have a substantial effect on the market for mobile network location platforms. Most mass market commercial LBS now relies on alternative location sources including GPS and Wi-Fi chipsets in handsets. Mobile operators are however showing interest in location-enhanced enterprise and B2B services such as fraud management, secure authentication and marketing. More and more operators are now deploying passive location platforms that enable mass location of handsets without straining network resources. These platforms are well suited for services ranging from advertising and big data analytics to public warning messages. Many stakeholders are now also investing in the indoor location market. “Supporting a diverse set of indoor location services and use-cases ranging from emergency call location to navigation, shopping and analytics require different approaches”, said André Malm, Senior Analyst, Berg Insight. “The different needs of each market segment in terms of handset support, location performance and business models have led to multiple parallel development efforts by several categories of companies”. Achieving seamless transition between outdoor and indoor navigation requires handsets with hybrid location technologies. Hybrid location technologies fuse signal measurements from global navigation satellite systems (GNSS), cellular and Wi-Fi network signals, together with data from handset sensors such as accelerometers, gyroscopes, compasses and altimeters. He adds that venue owners and retailers are now also deploying network-centric location solutions that use Wi-Fi access points and new Bluetooth Low Energy beacons to enable highly accurate indoor location, geofencing and proximity services.

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