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コネクテッドウェアラブル機器(第3版)

Connected Wearables – 3rd Edition

 

出版社 出版年月冊子体価格電子媒体価格ページ数
Berg Insight
ベルグインサイト社
2017年9月Eur1,000Eur1,500
1-5ユーザライセンス
200

サマリー

スウェーデンの調査会社ベルグインサイト社(Berg Insight)の調査レポート「コネクテッドウェアラブル機器(第3版)」は、世界中の様々な市場で急速に拡大しているネット接続するウェアラブル機器市場について調査している。ベルグインサイト社は、無線機能搭載のウェアラブルデバイスの世界の出荷数は2016年の9650万から年平均成長率(CAGR)22.2%で増加して、2021年には2億6250万になるだろうと予測している。予測期間終了時点でのセルラーへの搭載率は10.2%と予測している。すべての主要製品カテゴリーと主要地域の最新動向について記載している。

目次(抜粋)

  • ウェアラブル技術
  • ウェアラブルデバイスのバリューチェーンとベンダの概要
  • スマートウオッチ
  • スマート眼鏡(スマートグラス)
  • ネットワーク接続型フィットネスと活動トラッカー
  • 人物監視と安全デバイス
  • スマート衣料
  • 医療デバイスとその他製品
  • ウェアラブルデバイスの市場予測と動向

Description

Connected wearables are now becoming increasingly popular on many markets globally. Berg Insight estimates that worldwide shipments of wirelessly enabled wearable devices will grow from 96.5 million in 2016 at a compound annual growth rate (CAGR) of 22.2 percent to 262.5 million in 2021. The cellular attach rate at the end of the forecast period is forecasted to be 10.2 percent. Get up to date with the latest trends from all main product categories and regions with this unique 200 page report.


Connected Wearables is the third consecutive report from Berg Insight analysing the latest developments on the connected wearables market worldwide.

This strategic research report from Berg Insight provides you with 200 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

  • Understand the key enablers for growth in the connected wearables market.
  • Identify key players in the connected wearables ecosystem.
  • Benefit from detailed forecasts for ten different device categories lasting until 2021.
  • Learn about the markets for activity trackers, smartwatches, smart glasses and medical devices.
  • Evaluate the business opportunities in new innovative device categories.
  • Predict future market and technology developments.


Annual shipments of connected wearables will reach 262 million in 2021

The wearable form factor enables hands-free operation and allows the user to multitask and get immediate access to information. It also enables continuous recording of useful data such as body metrics, location and environmental data. Berg Insight’s definition of a connected wearable is a device meant to be worn by the user and which incorporates data logging and some sort of wireless connectivity. Connected wearables have for long been widely used in professional markets. The high smartphone adoption, cloud services, miniaturised hardware, sensor technology and low power wireless connectivity have enabled connected wearables to emerge as a new promising consumer segment as well. The number of applications for wearable technology is vast and includes imaging, augmented reality, media playback, navigation, data displaying, authentication, gesture control, monitoring and communication. A plethora of device categories such as smartwatches, fitness & activity trackers, smart glasses, people monitoring devices, smart clothing, medical devices and wearable computers target various market segments including infotainment & lifestyle, fitness & wellness, people monitoring & safety, medical & healthcare, enterprise & industrial and government & military.

The market for connected wearables has entered a strong growth phase that will last for many years to come. Berg Insight estimates that shipments of connected wearables reached 96.5 million units in 2016. The market is expected to grow at a CAGR of 22.2 percent to reach shipments of 262.5 million by 2021. Fitness & activity trackers is the largest product category and accounts for a majority of today’s shipments. Decreasing prices and new form factors will enable fitness & activity trackers to reach shipments of 81.0 million units in 2021. The smartwatch category has also started to reach significant volumes and is predicted to become the largest device category reaching shipments of 115.0 million devices in 2021, up from 20.7 million units in 2016. Limited availability, high prices and privacy concerns have so far resulted in that sales of smart glasses have been modest. Promising use cases in professional markets as well as in niche consumer segments will enable smart glasses to reach shipments of 13.0 million devices in 2021, up from 1.2 million units in 2016. Connected wearables such as cardiac rhythm management devices, ECG monitors and mobile Personal Emergency Response Systems (mPERS) are already common in the medical & healthcare and people monitoring & safety segments. Annual shipments of medical devices and people monitoring & safety devices are forecasted to grow to 16.0 million and 9.2 million respectively by the end of the forecast period.

Smart clothing is expected to gain significant traction within the next five years. Low consumer awareness, overlapping use cases and a focus on elite and professional applications have so far limited the adoption among the general public. Berg Insight forecasts that shipments of smart clothing will reach 18.3 million units in 2021, up from 1,560,000 units in 2016. Finally, annual shipments of wearables not covered by the above product categories are predicted to grow at a CAGR of 48.2 percent from 1.4 million units in 2016 to reach 10.0 million units in 2021.

Bluetooth will remain the primary connectivity option in consumer centric wearables throughout the forecast period and smartphones will act as the principal hub for remote connectivity. The number of active cellular network connections from wearables is projected to grow from 3.3 million in 2016 to reach 47.7 million connections in 2021. The growth is driven by increasing adoption of cellular in the smartwatch category and the high adoption in the people monitoring & safety segment in which cellular connectivity already is the main technology for many types of devices. The most common connectivity option for wearable medical devices will be low power NFC technologies and Bluetooth which enable remote connectivity via medical monitoring system hubs. BYOD will have an increasing impact on the connected medical device category, especially for patient-driven models of connected care.

Numerous merger & acquisition activities have taken place among wearables players in the past years. Clothing Plus which develops textile-integrated wearable sensor solutions was acquired by Jabil Circuit, a global provider of manufacturing and supply chain solutions in June 2015. Later in August 2015, the popular fitness app and wearable device vendor Runtastic was acquired by Adidas for US$ 240 million. Fossil Group agreed to acquire the connected wearable device vendor Misfit for US$ 260 million in November 2015. Logitech acquired the earphone maker Jaybird in April 2016. During the same month, Nokia announced its acquisition of Withings, a prominent provider of connected health devices. Fitbit has expanded its portfolio by acquiring the smart payment solution from Coin in May 2016 as well the competitor Pebble in December 2016 and Vector Watch in January 2017.

This report answers the following questions:

  • Which are the main device categories within connected wearables?
  • What are the main drivers on this market?
  • What are the general technology trends for connected wearables?
  • When will cellular connectivity be a common option in connected wearables?
  • Which connected wearables offer the best potential for embedded cellular connectivity?
  • Which are the leading wearables vendors?
  • How will the markets for smart watches and fitness trackers converge?
  • When will smart clothing become a success on the consumer market?
  • What new innovative wearables could become successes?
     


目次


1 Introduction to wearable technology
1.1 Introduction
1.1.1 Background
1.1.2 Definitions
1.2 Market segments
1.2.1 Infotainment & lifestyle
1.2.2 Fitness & wellness
1.2.3 People monitoring & safety
1.2.4 Medical & healthcare
1.2.5 Enterprise & industrial
1.2.6 Government & military
1.3 Technologies and platforms
1.3.1 Mobile operating systems and platforms
1.3.2 Battery and processor technologies
1.3.3 Wireless technologies
1.3.4 Sensors
1.3.5 Display technologies and user interface

2 Value chain and vendor landscape
2.1 Enabling technologies
2.1.1 Hardware component vendors
2.1.2 Mobile operating system vendors
2.2 Devices
2.2.1 Smartphone and consumer electronics manufacturers
2.2.2 Apparel and accessories companies
2.2.3 Specialist vendors
2.3 Connectivity services and IoT platforms
2.3.1 Wireless operators and managed service providers
2.3.2 IoT platform providers
2.4 Apps and content
2.4.1 Software application developers and content providers

3 Smartwatches
3.1 The smartwatch market
3.1.1 Market size and the largest vendors
3.1.2 Established smartphone vendors and watch brands enter the market
3.2 Smartwatches and wireless connectivity
3.2.1 Bluetooth is the most common connectivity option today
3.2.2 Major players pave the way for cellular connectivity in smartwatches
3.3 Company profiles and strategies
3.3.1 Samsung: Multi-platform and multi-device strategy
3.3.2 Blocks Wearables: The modular smartwatch
3.3.3 Sony: Smartwatch veteran gets new life from Android Wear
3.3.4 Apple: Enough scale to bet on its own platform
3.3.5 Fossil: An approach based on appeal and fashion
3.3.6 LG Electronics: First to release a cellular Android Wear watch

4 Smart glasses
4.1 The smart glasses market
4.1.1 Limited availability and experiments with features and use cases
4.1.2 Imaging glasses, 3D viewing glasses and wearable VR/AR solutions
4.1.3 Growth opportunities in the professional market segments
4.2 Smart glasses and wireless connectivity
4.3 Company profiles and strategies
4.3.1 Recon Instruments: Focus on sports and an active lifestyle
4.3.2 Vuzix: Wearable display specialist turns to the enterprise segment
4.3.3 Epson: Aims at both professional and consumer segments
4.3.4 Google: Glass relaunched as Glass EE in July 2017
4.3.5 Kopin: Provides technology solutions to the smart glasses market
4.3.6 Optinvent: From smart glasses to AR headphones

5 Connected fitness and activity trackers
5.1 The connected fitness and activity tracking market
5.1.1 Market size and major vendors
5.1.2 Fitness and activity tracking bands
5.1.3 Bluetooth connected sports watches
5.1.4 Other form factors
5.2 Fitness and activity trackers and wireless connectivity
5.3 Company profiles and strategies
5.3.1 Moov: Motion tracker, heart rate monitor and real-time voice coaching
5.3.2 Fitbit: The number one wearable device vendor in the world
5.3.3 Microsoft: Ventures in AR glasses, activity band and cross platform service
5.3.4 Garmin: GPS sports watch giant grows with connected features
5.3.5 Xiaomi: On the verge of becoming the largest vendor of connected wearables

6 People monitoring and safety devices
6.1 Family locator and consumer oriented locator devices
6.1.1 Child locator devices
6.1.2 Wearable locator devices for adults
6.2 Lone worker protection and offender monitoring devices
6.2.1 Lone worker protection devices
6.2.2 Offender monitoring devices
6.3 Next-generation telecare and mPERS
6.3.1 Mobile telecare and mPERS devices
6.3.2 Telecare activity monitoring solutions
6.4 Company profiles and strategies
6.4.1 BI Incorporated: Leading provider of EM services in the US
6.4.2 hereO: Start-up offers the hereO family locator watch and app
6.4.3 Everon: Developer of GPS wristwatches for telecare and lone workers
6.4.4 Laipac Technology: Personal locators now represent half of revenues
6.4.5 Navigil: Developer of wristwatch for telecare and lone worker protection
6.4.6 LOSTnFOUND: Swiss asset tracking vendor entering the telecare market
6.4.7 Tinitell: Swedish startup launches mobile bracelet for kids

7 Smart Clothing
7.1 The smart clothing market
7.2 The smart clothing ecosystem
7.3 Major smart clothing application areas
7.3.1 Fitness and wellness
7.3.2 Government and military
7.3.3 Medical and healthcare
7.4 Smart clothing and wireless connectivity
7.5 Company profiles and strategies
7.5.1 Bionic Power: The consumer market to be the next step after military app
7.5.2 OMsignal: Venture-capital-backed smart fitness apparel
7.5.3 Sensoria: Connected fitness apparel with a wide range of use cases
7.5.4 Athos: Professional tracking of muscle activity through embedded sensors
7.5.5 Digitsole: Connected insoles and intelligent sneakers
7.5.6 Wearable Technologies: From commuter garments to industrial safety apps
7.5.7 Hexoskin: Creating garments for elite sports, clinical research and defence
7.5.8 Wearable X: Boutique smart clothing with a number of innovative use cases
7.5.9 Clothing Plus: Prominent manufacturer of smart textiles
7.5.10 Motus Global: Products designed for throwing and batting
7.5.11 Myontec: Advanced smart shorts for healthcare and fitness
7.5.12 Heddoko: Full-body suit for data capturing and analysis

8 Medical devices and miscellaneous
8.1 Medical devices
8.1.1 The mHealth and home monitoring market
8.1.2 Regulatory environment
8.1.3 Wearable medical devices and implants
8.2 Additional connected wearable devices
8.2.1 Wearable industrial computers
8.2.2 Military devices
8.2.3 Authentication and gesture control devices
8.2.4 Other wearable devices
8.3 Company profiles and strategies
8.3.1 Medtronic: Connected wearables for ECG monitoring and CRM patients
8.3.2 Dexcom: Connected continuous glucose monitoring
8.3.3 Proteus Digital Health: Innovative wireless ingestible sensors and wearables
8.3.4 Zephyr Performance Systems: Betting on connected wearables
8.3.5 Nokia: Acquires health and fitness focused gadget maker Withings
8.3.6 Zebra Technologies: Wearable computers for the enterprise market

9 Market forecasts and trends
9.1 Global market outlook
9.1.1 Market segments
9.1.2 Regional market data
9.1.3 Cellular connections
9.2 Market forecasts – smartwatches
9.2.1 On the verge to reach mass market adoption
9.2.2 Connectivity strategies
9.3 Market forecasts – smart glasses
9.3.1 Opportunities in the professional and niche consumer segments
9.3.2 Connectivity strategies
9.4 Market forecasts – fitness and activity trackers
9.4.1 Wrist worn activity trackers will face fierce competition from smartwatches
9.4.2 High growth in other form factors
9.5 Market forecasts – people monitoring and safety devices
9.5.1 Wearables will be the most common form factor in family locators
9.5.2 Great potential in next-generation telecare and mPERS
9.5.3 Modest growth in offender monitoring and lone worker devices
9.6 Market forecasts – smart clothing
9.6.1 A wide range of vendors continue to fuel the market
9.6.2 Significant growth anticipated in the smart clothing segment
9.7 Market forecasts – medical devices
9.7.1 Cardiac Rhythm Management is the largest connected device category
9.7.2 Connectivity strategies
9.8 Market forecasts – other connected wearables
9.9 Market trends and drivers
9.9.1 Wearables are at the intersection of fashion and technology
9.9.2 The myriad of use cases is wearables’ killer app
9.9.3 Long-term engagement: bringing it all together
9.9.4 Connected wearables are part of the IoT revolution
9.9.5 Wearables raise privacy and security concerns
9.9.6 Venture capital is a common source of financing in the wearables industry
9.9.7 Continued M&A activities anticipated to take place in the wearables industry

Executive Summary
Glossary
 

 

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プレスリリース

[プレスリリース原文]

2017-09-07
Shipments of connected wearables will reach 262 million in 2021

Berg Insight, the world’s leading M2M/IoT market research provider, today released new findings about the connected wearables market. Shipments of connected wearables reached 96.5 million in 2016, up from 75.1 million devices in the previous year. Growing at a compound annual growth rate (CAGR) of 22.2 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, people monitoring & safety devices, smart clothing and medical devices as well as other wearable devices are forecasted to reach 262.5 million units in 2021. Bluetooth will remain the primary connectivity option in the coming years. A total of 26.8 million of the wearables sold in 2021 are forecasted to incorporate embedded cellular connectivity, mainly in the smartwatch and people monitoring & safety categories. Apple entered the connected wearables market in Q2-2015 and quickly became the leading smartwatch vendor. The competition have been responding with increasingly capable and attractive devices from Android Wear vendors including Motorola, LG, and Huawei as well as from vendors betting on other platforms such as Samsung.

Smartwatch sales are expected to pick up considerably during 2017 and Berg Insight estimates that shipments will reach in the region of 35.0 million units, a 66 percent increase year-on-year. “Technology advancements, increased consumer awareness and wide availability of devices in different price segments will help the smartwatch category to reach mass market appeal and surpass activity trackers as the largest device category within wearable technology by 2019”, said Adam Palmborg, IoT Analyst, Berg Insight. Today, fitness and activity trackers is still the largest device category and shipments are expected to reach 74 million units in 2017. Market pioneers such as Fitbit and Garmin have in the past years been accompanied by an abundance of companies including major players from the smartphone industry. “Xiaomi has been particularly successful within the fitness and activity tracker segment, the company is continuously expanding its reach and sales have been largely driven by increased interest from the Asian market”, comments Mr. Palmborg. This product category is now facing fierce competition from smartwatches that in most cases include activity tracking features. Decreasing prices and new form factors will still enable dedicated fitness & activity trackers to reach shipments of 81.0 million units in 2021.

Smart clothing is expected to gain significant traction within the next five years. Low consumer awareness, overlapping use cases and a focus on elite and professional applications have so far limited the adoption among the general public. Berg Insight forecasts that shipments of smart clothing will reach 18.3 million units in 2021, up from 1.56 million units in 2016. The segment exhibits the second highest CAGR in the wearables industry. Connected wearables such as cardiac rhythm management devices, ECG monitors, mobile Personal Emergency Response Systems (mPERS) and wearable computers are already common in the medical, people monitoring and enterprise segments. Furthermore, miniaturised electronics, low power wireless connectivity and cloud services have enabled the development of a wide range of novel connected wearables such as authentication and gestures wristbands, notification rings, smart motorcycle helmets and smart gloves.

Shipments of smart glasses have so far been modest, but promising use cases in professional markets as well as in niche consumer segments will enable smart glasses to become a sizeable connected wearable device category in the next five years.


[日本語訳]

コネクテッドウェアラブル機器の出荷量が2019年に1億6800万へ到達

2014年12月17日

Berg Insight社の新刊レポートによると、前年は590万だったコネクテッドウェアラブル機器の出荷量は2014年には1900万へ増加した。スマートウォッチ、スマートグラス、フィットネス・アクティビティトラッカー、人物モニタリング&安全管理向けデバイス、医療用デバイスおよびその他のウェアラブルデバイスすべての出荷量はCAGR54.7%の成長で2019年には1億6820万ユニットへ到達することが見込まれる。Bluetoothは今後数年は引き続き主要な接続オプションとなるとみられるものの、2019年にはウェアラブル機器の出荷量のうち1660万はセルラー接続対応になり、大半はスマートウォッチと人物モニタリング&安全カテゴリで使用されることが予測されている。デバイスカテゴリにおいて最大規模を持つフィットネスとアクティビティトラッカーの出荷量は2014年において1300万ユニットに到達した。この市場の上位ベンダであるFitbitやJawbone、Garminは、過去数年間にフィットネス・アクティビティトラッカーを販売してきたLG、Huawei、Microsoft、Samsung、ソニー、Xiaomiなど、スマートフォン業界からの主要プレイヤを含む多数の企業による参入に遭った。

「今、この製品カテゴリはアクティビティトラッキング機能を持つスマートウォッチからの熾烈な競争に向き合っている。しかしながら、低価格化と新たなフォームファクタ によってフィットネス・アクティビティトラッカーの2019年の出荷量を4200万ユニットに到達させることは可能であろう。」Berg Insight社のシニアアナリストのJohan Svanberg氏は語る。2014年には既存のPebbleやSamsungの製品に対抗するAndroid Wearを搭載した注目のスマートウォッチがソニー、LG、 MotorolaおよびAsusから市場に登場し、新たなスマートウォッチが出現してきた。「スマートウォッチは既にコネクテッドウェアラブル市場の第2番目のカテゴリであり、販売数では2015年に大幅な向上を見せるであろう。Apple Watchも市場に進出し、その他の主要なスマートフォンベンダーは次世代のAndroid Wear搭載デバイスを発表してくるであろう。」とSvanberg氏は語る。従来の時計ベンダーも、サードパーティ製アプリケーションをスマートウォッチや従来の時計にベーシックなスマートフォンの通知機能搭載した製品で今後数年以内にこの市場へ参入してくるとみられる。

様々な価格設定での改良デバイスの販売が行われていくことで今後5年以内に採用が促進されていき、スマートウォッチは予測期間末までには市場における最大のデバイスカテゴリになることが見込まれる。スマートグラスの出荷量はこれまでは非常に緩やかなものであった。しかし、企業、医療、消費者市場におけるニッチなセグメントといった特殊な市場における有望な利用ケースからスマートグラスが今後5年以内においてコネクテッドウェアラブル市場における第3番目のカテゴリになる可能性を持つと考えられる。「画像化能力が進化を遂げることで、ハンズフリー操作、リアルタイム通信、拡張現実機能といったビジネスチャンスは豊富であり、例えばそれらが動画カメラ市場における競合製品となる高い可能性を持っている。」とSvanberg氏は語る。心臓律動管理デバイス、心電図モニター、mPERS(モバイルパーソナルエマージェンシーレスポンス) やウェアラブルコンピュータといったコネクテッドウェアラブル機器は医療、人物モニタリング、企業向けセグメントにおいては既に一般的なものとなっている。 さらには小型エレクトロニクス、低電力ワイヤレス接続、クラウドサービスなどが認証・ジェスチャーリストバンド、通知リング、オートバイ用スマートヘルメットやスマートグローブといった新たなコネクテッドウェアラブル機器の幅広さを引き出している。「これらの製品のほとんどは未だ実験段階にあるが、数年以内には多くのデバイス成功例が市場に出回ってくるであろう。」とSvanberg氏は結論付けている。

[プレスリリース原文]

Shipments of connected wearables will reach 168 million in 2019

2014-12-17

According to a new report from the research firm Berg Insight, shipments of connected wearables reached 19.0 million in 2014, up from 5.9 million devices in the previous year. Growing at a compound annual growth rate of 54.7 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, people monitoring & safety devices and medical devices as well as other wearable devices are forecasted to reach 168.2 million units in 2019. Bluetooth will remain the primary connectivity option in the coming years, but nonetheless, a total of 16.6 million of the wearables shipments in 2019 are forecasted to incorporate embedded cellular connectivity, mainly in the smartwatch and people monitoring & safety categories. Fitness & activity trackers is the largest device category and shipments reached 13.0 million units in 2014. The market leading vendors Fitbit, Jawbone and Garmin have in the past year been joined by an abundance of companies including major players from the smartphone industry such as LG, Huawei, Microsoft, Samsung, Sony and Xiaomi which have released fitness & activity trackers.

“This product category is now facing fierce competition from smartwatches that have activity tracking features. Decreasing prices and new form factors will still enable dedicated fitness & activity trackers to reach shipments of 42.0 million units in 2019”, said Johan Svanberg, Senior Analyst, Berg Insight. A new breed of smartwatches became available in 2014 when high profile Android Wear smartwatches from Sony, LG, Motorola and Asus entered the market to compete with existing offerings from Pebble and Samsung. “Smartwatches are already the second largest category of connected wearables and sales will pick up considerably in 2015. The Apple Watch will enter the market and other major smartphone vendors will launch next generation Android Wear devices”, comments Mr. Svanberg. Traditional watch vendors will also enter the market in the coming years, both with smartwatches capable of running third party applications as well as traditionally styled watches with basic smartphone notification features. Improved devices available in different price segments will drive adoption in the next five years and smartwatches is predicted to become the largest device category by the end of the forecast period. Shipments of smart glasses have so far been very modest, but promising use cases in specific markets such as enterprise and medical as well as in niche segments of the consumer market will enable smart glasses to become the third largest category of connected wearables in the next five years. “The opportunities are plentiful – improved imaging capability together with hands-free operation, real-time communication and augmented reality functionality would for example make smart glasses a serious contender on the action camera market”, said Mr. Svanberg. Connected wearables such as cardiac rhythm management devices, ECG monitors, mobile Personal Emergency Response Systems (mPERS) and wearable computers are already common in the medical, people monitoring and enterprise segments. Furthermore, miniaturised electronics, low power wireless connectivity and cloud services have inspired a wide range of new connected wearables such as authentication and gestures wristbands, notification rings, smart motorcycle helmets and smart gloves. “Most of these products are still experimental, but in a few years’ time there will be many examples of new successful devices on the market”, concluded Mr. Svanberg.

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