目次
価格・ご注文について この調査レポートは、次世代モバイル電話帳「Phonebook 2.0」を調査し、今後数年間の市場動向や関連する主要企業について分析しています。
Overview
Phonebook 2.0 is an on-device address book that aggregates, backs-up and synchronizes contact data from disparate address book databases and is available across devices anywhere and at anytime. An important feature of Phonebook 2.0 is its ability to dynamically update itself by aggregating the most current contact information available on the web.
The emergence of Phonebook 2.0 is driven by the wealth of online communications services available to users, and the increasing number of address books (contacts databases) users must now maintain, as each service hosts a discreet list of contacts, friends or buddies. As a result, users are struggling with the desire to keep in touch with all their contacts anywhere at anytime and, at the same time, becoming overwhelmed with the task of managing an increasing number of disparate address books. Today, users have address books scattered across cyberspace, residing within services ranging from instant messaging and VoIP applications to corporate and desktop PIM applications, e-mail services, multiple social networks and on the mobile phone. Phonebook 2.0 will provide users a unified, dynamic and ubiquitous view of all their contacts.
The next generation on-device address book is in high demand and is expected to grow from a $49 million market in 2009 to $2.7 billion in 2013.
Topics of coverage include:
- What is Phonebook 2.0?
- The problem of address book overload
- Evolution of the mobile phone address book
- Web 2.0 standards driving Phonebook 2.0
- The back-end: Aggregation, Back-up and Synchronisation
- Enriched features – incorporating location, presence and status
- The phonebook 2.0 value chain
- The influence of social networks
- Acquisition strategies
- Forecast of user numbers and market value
Companies mentioned, discussed or reviewed include:
3
AOL
Apple
Asurion Mobile
AT&T
Best Buy
Colibria
Comcast
Critical Path
Dashwire
Facebook
Funambol
FusionOne | Google
HTC
INQ
LinkedIn
Microsoft
Motorola
Myriad Group
MySpace
Newbay
Nokia
OnMobile
Orange
Palm | Plaxo
RIM
Samsung
Skydeck
Skype
Soocial
Symbian
Telstra
T-Mobile
Vine
Vodafone
Voxmobili
Yahoo |
Answers and opinions are provided with respect to the following essential questions:
- Who are the main participants in the phonebook 2.0 market?
- What are viable revenue-generating business models?
- What is the average number of address books users are currently managing?
- Can Microsoft turn ActiveSync into the de facto synchronization engine?
- Why will social networks be a major influence?
- Will users pay for a phonebook 2.0 service?
- What phonebook 2.0 features does Vodafone 360 leverage?
- Why is Google best positioned to dominate this nascent market?
- How does Phonebook 2.0 stand to benefit carriers and OEMs?
- What is Facebook doing to push Phonebook 2.0?
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| Table of Contents |  ※資料のご請求は「お問い合わせ」からお申込みください
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Table of Contents
A. Introduction
A.1 | Address Book Overload
A.2 | What is Phonebook 2.0?
A.3 | Evolution of the Address Book
Siloed Address Book
Networked Address Book
Cloud Address Book
Aggregated or Consolidated Address Book
Dynamic or Social Address Book
Rich Address Book
B. Market Participants
B.1 | Players
| Handset OEMs
Apple
Research in Motion
Nokia
Microsoft
Palm
Motorola
HTC
Samsung
Myriad Group
Google
| Carriers
Vodafone
3 UK
| Third Party Software Vendors
| Internet Players
| Others
Best Buy
Comcast
B.2 | Phonebook 2.0 Convergence
C. Market Structure
C.1 | Business Models
C.2 | The 2.0 in Phonebook 2.0
SyncML
OMA Converged Address Book
The Rich Communications Suite
Open ID
OpenSocial
XMPP
C.3 | Management of Contacts and Privacy
D. Growth Drivers
D.1 | Increasing Number of Address Books
D.2 | Discoverability
D.3 | Seamless and Intuitive User Experience
D.4 | Open Source Software
E. Market Analysis . Segments and growth
E.1 | Average Number of Address Books
E.2 | User Demand and Adoption
E.3 | Market Value
F. Strategic Analysis
F.1 | Value Chain Analysis
| Address Book Content Creation . Difficulty High/Value High
| Aggregation . Difficulty Low/Value High
| Storage . Difficulty Low /Value Medium
| Synchronization . Difficulty High/ Value High
| Integration . Difficulty Medium/ Value High
| Envisaged Evolution of the Value Chain
F.2 | Competitive Analysis
| OEMs & OS Platform Vendors
| Carriers
| Internet Players
| Social Networking Providers
| Independent Third Parties
| Regional Differences
F.3 | Emerging Strategies
| Controlling Data that Supports Premium Experience
| Acquisition Strategy
G. Conclusions
| Demand Will Materialize Quickly
| Microsoft Could Dominate
| Google is Best Positioned
| Opportunities for Synchronization Specialist
| Social Networks Will be Major Influence
| Mobile Address Book Will Become More Important
G.2 | Recommendations
| Do Not Underestimate Technological Complexities
| Seamless Experience Requires Openness
H. Vendor Profiles
H.1 | Critical Path
| Company Overview
| Phonebook 2.0 Offering
| Strategic Position
Business Model
Competitive Advantages
Competitive Challenges
H.2 | Facebook
| Company Overview
| Phonebook 2.0 Offering
| Strategy
Business Model
Competitive Advantages
Competitive Challenges
H.3 | Funambol
| Company Overview
| Phonebook 2.0 Offering
| Strategic Position
Business Model
Competitive Advantages
Competitive Challenges
H.4 | Google
| Company Overview
| Phonebook 2.0 Offering
Android Mobile Platform
G-Mail
Google Talk
Google Sync
Orkut
Google Voice
| Strategic Positions
Business Model
Competitive Advantages
Competitive Challenges
H.5 | Microsoft
| Company Overview
| Phonebook 2.0 Offerings
Microsoft MyPhone
Windows Mobile
Microsoft Exchange Server
ActiveSync
Outlook
MSN Messenger
Hotmail
Microsoft Vine
| Strategic Position
Competitive Strengths
Competitive Challenges
H.6 | Motorola, Inc
| Company Overview
| Phonebook 2.0 Offering
Motoblur
| Strategic Position
Business Model
Competitive Advantages
Competitive Challenges
H.7 | Nokia
| Company Overview
| Phonebook 2.0 Offering
Ovi Contacts
Ovi Sync
Ovi Lifecasting
| Strategic Position
Business Model
Strategic Advantages
Strategic Challenges
H.8 | Vodafone Group
| Company Overview
| Phonebook 2.0 Offering
| Strategic Position
Competitive Advantages
Competitive Challenges
H.9 | Voxmobili/OnMobile
| Company Overview
| Phonebook 2.0 Offering
| Strategic Position
Business Model
Competitive Advantages
Competitive Challenges
List of Figures
Figure A-1: Schematic of a phonebook 2.0 application
Figure A-2: Convergence of aggregated and social address books
Figure B-1: Major deployments for white label vendors
Figure E-1: Regional average number of address books per users, 2009-2013
Figure E-2: Growth in regional user numbers demanding Phonebook 2.0, 2009-2013
Figure E-3: Regional Phonebook 2.0 adoption level, 2009-2013.
Figure E-4: Total Phonebook 2.0 users, 2009-2013
Figure E-5: Total Market Value 2009-2013
Figure F-1: Schematic breakdown of the Phonebook 2.0 value chain
Figure F-2: Resent mergers and acquisitions in the phonebook 2.0 ecosystem
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