目次
価格・ご注文について この調査レポートは、携帯電話を用いられる拡張現実(AR)市場を調査しています。市場動向や、成長促進と阻害要因について分析し、将来の市場予測、関連企業の情報などを記載しています。
主な調査対象
- コンピュータビジョン - 画像認識、追跡、固定コンテンツ
- 拡張現実体験の基本と応用
- 拡張現実アプリケーション
- 収益戦略
- 市場成長要因と課題
- 拡張現実のエコシステム
- 企業情報
- ブランドと広告
- 地図、ストリートビュー、実際の画像を用いたデータベース
Overview
Augmented reality has the potential to change how people interact and experience their surrounding environment, and by combining the technology with the mobility and computing power of sophisticated smartphones, augmented reality will impact almost every industry, particularly retail, entertainment, travel and advertising. ARCchart forecasts that revenues generated from mobile phone augmented reality applications will reach $2.2 billion by 2015.
Topics of coverage include:
- Computer vision – image recognition, tracking and content anchoring
- Basic and Advanced augmented reality experiences
- AR applications
- Revenue strategies
- Market barriers and growth drivers
- The augmented reality ecosystem
- Company profiles
- Brands and advertising
- Maps, street view and real-world image databases
Companies mentioned, discussed or reviewed include:
Adobe
Apple
ARToolworks
ARWave
BMW
Georgia Tech
Google
Hallmark
IBM
In-N-Out Burger
| Layar
Lonely Planet
MacDonalds
Metaio
Microsoft
Mobilizy
Nintendo
Nokia
Ogmento
Presselite
| Qualcomm
Samsung
Seer
Starbucks
Symbian
TomTom
Total Immersion
Vodafone
Wikitude
Zenitum
|
Answers and opinions are provided with respect to the following essential questions:
- What is augmented reality?
- What technology challenges must be addressed before full AR is achieved?
- What are the essential device hardware features required to support AR?
- Which industry giants are best positioned to dominate AR?
- How many AR-enabled handsets will there be by 2015?
- What are the five web services necessary for a complete AR solution?
- How is revenue from AR apps forecast to grow?
- What incentives do carriers have for embracing AR?
- Where is venture capital funding flowing into AR?
- How will revenue from Advanced AR apps compare to revenue from Basic apps?
TOP
| Table of Contents |  ※資料のご請求は「お問い合わせ」からお申込みください
|
A. INTRODUCTION
A.1 | Augmented Reality Technology Components
| Positioning
| Overlaying and Anchoring
| Vision Interpretation
Computer Vision
A.2 | Basic and Advanced AR Experiences
B. AUGMENTED REALITY APPLICATIONS
B.1 | Application Functionality
| Location-Based POI Applications
| Tagging and Social Networking
| Marker-Based Animations
| Image Search
B.2 | Application Deployments
| Brands and Advertising
| Gaming
| Travel
| The Enterprise
| Shopping
C. MARKET STRUCTURE AND DYNAMICS
C.1 | Application Development Ecosystem
| Application Development Solutions
Development Environments
Toolkits and Libraries
Augmented Reality Browsers
| Supporting Services
Search and Advertising Services
Image Recognition Services
Mapping and Image Services
C.2 | Revenue Strategies
| Advertising Revenue
Image Recognition Search
| Service-Based Models
| License-Based Models
Freemium
| Application Sale
Revenue Sharing
| Sale of Virtual Products
D. MARKET BARRIERS AND GROWTH DRIVERS
D.1 | Drivers
| Growing Smartphone Market
Embedding AR functionality
Incentives for Carriers
| Brands.
| Evolving Ecosystem
D.2 | Barriers
| Technical Barriers
Computer Vision
GPS
| Market Barriers
Costs
Lack of Education and Discoverability
Limited Real World Image Data
Network Issues
Limited Venture Capital Investment
D.3 | Market Penetration Strategies
E. INDUSTRY OUTLOOK
E.1 | Ecosystems Will Become More Open
Georgia Tech’s AR Architecture
ARWave’s Federated Model
E.2 | Real World Imaging is Improving
E.3 | Tracking and Anchoring Technology will Improve
E.4 | Entry of Large Players
| Microsoft
| Google
| Nokia
| Apple
E.5 | Small Technology Specialists will be Acquired
E.6 | Intellectual Property Challenges
E.7 | Brands Will Help Drive Penetration
E.8 | Long-Term Impacts of Augmented Reality
Outdoor Advertising Will Go High-Tech
Social Implications
F. MARKET SIZE AND FORECASTS
F.1 | Global Handset Market
| Smartphones
F.2 | Augmented Reality-Enabled Handsets
F.3 | Augmented Reality Users
F.4 | Augmented Reality Application Revenues
G. VENDOR PROFILES
G.1 | ARToolworks, Inc.
| Company Overview
| Products
| Strategy
| Competitive Advantages
| Competitive Challenges
G.2 | Google
| Company Overview
| Products
| Competitive Advantages
| Competitive Challenges
G.3 | Layar
| Company Overview
| Products
| Strategy
| Competitive Advantages
| Competitive Challenges
G.4 | Mataio
| Company Overview
| Product
| Strategy
| Competitive Advantages
| Competitive Challenges
G.5 | Mobilizy
| Company Overview
| Product
| Strategy
| Competitive Advantages
| Competitive Challenges
G.6 | Nokia
| Company Overview
| Products
| Strategy
| Competitive Advantages
| Competitive Challenges
G.7 | Qualcomm
| Company Overview
| Products
| Strategy
| Competitive Advantages
| Competitive Challenges
G.8 | Total Immersion
| Company Overview
| Products
| Strategy
| Competitive Advantages
| Competitive Challenges
List of Figures
Figure 1- Augmented reality first down marker on American football
Figure 2 - Aspects of an augmented reality experience
Figure 3- An augmented reality marker
Figure 4 - Hardware requirements for Basic and Advance AR experiences
Figure 5 - Screen shot of the London Cycle Hire Docking Station augmented reality application [VIDEO]
Figure 6 - Georgia Tech "ARhrr" game
Figure 7 - Holographic image application
Figure 8- Seer’s Wimbledon application sponsored by IBM
Figure 9 - In-N-Out Burger app for the Layar browser
Figure 10 - Presselite’s Firefighter 360 AR game [VIDEO]
Figure 11 - Lonely Planet city guide app for the Wikitude AR browser
Figure 12 - BMW maintenance application
Figure 13 - Rofo’s office space app for the Junaio AR browser [VIDEO]
Figure 14 - Select augmented reality application publishers
Figure 15 - AR application development solutions layer diagram
Figure 16 - Augmented reality application platforms
Figure 17 - Augmented reality toolkit and library solutions
Figure 18 - Augmented reality browser solutions
Figure 19- Five important augmented reality supporting services
Figure 20- Companies with image recognition solutions
Figure 21 - Companies with map database solutions
Figure 22 - Augmented reality VC deals
Figure 23 - Augmented reality experience continuum
Figure 24 - Activity of the major industry players in augmented reality segments
Figure 25 - Potential augmented reality acquisition targets
Figure 26 - Marketing and PR firms active in augmented reality
Figure 27 - Global handset shipments: 2010 - 2015
Figure 28 - Global handset shipments by region: 2010 - 2015
Figure 29 - Global smartphone shipments: 2010 - 2015
Figure 30 - Hardware requirements for Basic and Advance AR experiences
Figure 31- Installed base of augmented reality-enabled handsets: 2010 - 2015
Figure 32 - Total users of augmented reality applications: 2010 - 20125
Figure 33 - Total augmented reality users by experience type: 2010 - 2015
Figure 34 - Total augmented reality users by region: 2010 - 2015
Figure 35 - Total augmented reality application revenues: 2010 - 2015
Figure 36 - Total augmented reality application revenue by source: 2010 - 2015
Figure 37 - Total augmented reality application revenue by region: 2010 - 2015
Figure 38 - Total augmented reality application revenue by experience: 2010 - 2015
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