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このレポートは、モバイル向けクラウドストレージ市場を調査し、市場動向やケーススタディ、市場予測などを掲載しています。

主な掲載内容  

• モバイルクラウドとは
• マルチコネクト機器の所有状況
• モバイルクラウドストレージの進化
• 同期化、セキュリティ、拡張性(スケーラビリティ)
• モバイルクラウドストレージサービス
  • メディア
  • 写真
  • 書類
  • メモ
  • ソーシャルサービス、ゲーム
• クラウドストレージのビジネスモデル
• クラウドサービス提供企業の概要とケーススタディ
• 市場規模と予測
• 主要技術関連企業の競合ランキング
• 市場展望と動向

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An examination of the structure and dynamics of the fast-emerging cloud market which allows users to store and synchronize files, media and content generated on connected mobile devices

Overview

The proliferation of mobile devices has created demand for services that allow users to access personal data and content from any device at any time. Mobile cloud services are emerging that synchronise data across multiple mobile devices with centralised storage in the cloud.

ARCchart forecasts that demand for mobile cloud storage will grow exponentially as users increasingly adopt these services and the volume of mobile content they generate cumulatively grows. Photos and video captured on mobile devices will overwhelmingly carry the greatest cloud storage demand and the average size of these media files will grow substantially as camera pixel resolution continues to increase. We predict that mobile-generated content will consume 9,408 PB of cloud storage by 2015.

Topics of coverage include: 

• What is the ‘mobile cloud’? 
• Ownership of multiple connected devices 
• Evolutions in mobile cloud storage 
• Synchronisation, security and scalability 
• Mobile cloud storage services - media, photos, documents, notes, social & gaming 
• Cloud storage business models 
• Cloud service provider profiles and case studies 
• Market size and forecasts 
• Competitive ranking of major technology players 
• Market outlook and trends 

Companies and organisations mentioned, discussed or reviewed include:

Answers and opinions are provided with respect to the following essential questions: 

• How is multiple device ownership evolving? 
• How large is the installed base of connected mobile devices? 
• What are the factors driving user take-up of mobile cloud services? 
• How much mobile content will be stored in the cloud? 
• Which regions will experience the greatest consumer demand for cloud services? 
• Which services will remain siloed and which will consolidate? 
• Which business models are best suited for cloud offerings? 
• Which mobile content will see the greatest demand for cloud storage? 

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Table of Contents

※資料のご請求は「お問い合わせ」からお申込みください

A. INTRODUCTION

B. THE MOBILE CLOUD

| The Mobile Cloud versus The Cloud

B.2 | Evolution of Mobile Cloud Storage

| Stage One
| Stage Two
| Stage Three
| Beyond Stage Three

B.3 | Mobile Cloud Storage Services

| Personal Information Management
The Phonebook 2.0
| Files and Documents
| Photos
| Gaming
| Media
| Notes

B.4 | Why the Mobile Cloud is Important

| Mobility
| Scalability
| Interaction

B.5 | Differentiators

| Ease of Use and Invisible Complexity
Synchronisation
Content Capture and Storage
| Privacy and Trust
| Extensibility and Openness
| Security
| Data Centres and Scalability

B.6 | Business Models

| Advertising Supported Models
Recommendations and Targeted Ads
Conflict of Interest
| User Supported Models
Freemium
Regional Effectiveness of the Freemium Approach
Restoration Fees
Targeted Ads
Other Opportunities
| Value-Added Opportunities for Cloud Service Providers
Translating User Behaviour into Recommendations

C. MOBILE CLOUD CASE STUDIES

C.1 | Private Planet

| Connectivity
| Synchronisation
| Features and Built in Services

C.2 | Real Networks

| Marketing
| Features

C.3 | Eye-Fi

| Features

C.4 | Springpad

C.5 | SugarSync

| Marketing
| Features

C.6 | Rovio Mobile

C.7 | Funambol

| Marketing

D. FORECASTS

D.1 | Mobile Handset Forecast

Regional Breakdown
| Smartphones

D.2 | Connected Mobile Devices

| Device Shipments
| Accumulated Devices

D.3 | Mobile Cloud Storage

| Methodology
Assumptions
| Market Size and Forecast
Regional Breakdown
Photos and Video

E. INDUSTRY OUTLOOK

E.1 | Big Player Opportunities

| Power of the Platform
| Strategic Asset Analysis
| Apple
| Amazon
| Facebook
| Google
| Microsoft

E.2 | Mobile Cloud Services Will Improve Carrier Positioning
E.3 | A Fragmented Market Will Support White-Label Opportunities

E.4 | Services and Data Types will Consolidate

| Silo-ed Opportunities will Continue to Exists

E.5 | Advantage for PIM Players

E.6 | Driving Change in Behaviour and Technology

Death of the Attachment
Multiple Copy Redundancy
Exposing the File System

List of Tables

Figure 1 - Number of US adults with multiple connected devices (millions)
Figure 2 - Schematic representation of the mobile cloud
Figure 3 - Stage one cloud services
Figure 4 - Stage two cloud services
Figure 5 - Stage three cloud services
Figure 6 - Examples of mobile cloud service providers
Figure 7 - Wunderlist task management app synchronised across multiple platforms
Figure 8 - Mobile cloud storage pricing analysis
Figure 9 - Summary of mobile cloud case study companies
Figure 10 - Eye-Fi’s Wi-Fi memory card
Figure 11 - Springpad screen shot
Figure 12 - SugarSync Pricing
Figure 13 - Handset shipment forecast: 2011 to 2015
Figure 14 - Handset shipment forecast by region: 2011 to 2015
Figure 15 - Smartphone shipment forecast: 2011 to 2015
Figure 16 - Connected mobile device shipments: 2011 - 2015
Figure 17 - Accumulated connected mobile devices: 2011 - 2015
Figure 18 - Accumulated connected mobile devices by region: 2011 - 2015
Figure 19 - Total mobile-generated content stored in the cloud: 2011 -2015
Figure 20 - Total mobile-generated content stored in the cloud, by region: 2011 -2015
Figure 21 - Total mobile-generated photos and video content stored in the cloud: 2011 -2015
Figure 22 - Competitive analysis matrix for major technology players