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価格・ご注文について この調査レポートは、携帯電話向け触覚技術について調査し、現在採用されている技術のほか、今後数年間に市場シェアをめぐっての争いが予想される次世代技術などについて調査しています。触覚システムを構成する部品や技術提供会社、モバイルプラットフォーム、携帯端末メーカのエコシステムについても調査しています。また触覚システムの導入を活性化させる要因についても調査し、現在および今後5年間の携帯電話向け触覚システム市場規模を予測しています。
主な調査内容 (目次より抜粋)
- 市場概観
- 動作要素と触覚システム
- 市場成長促進要因と阻害要因
- 市場展望
- 触覚システムのバリューチェーン
- 市場規模と予測
TOP
An in-depth study of the growing popularity of haptics-enabled tactile feedback on mobile devices to augment UI interactions and enrich media consumption, and an examination of both current and advanced actuation technologies which will deliver crisp, realistic high definition haptic experiences.
Overview
The importance of the user interface as a differentiating feature amongst mobile devices has never been greater and haptics is a distinguishing feature which can bestow a strong competitive advantage. While the level of haptics support amongst mobile devices is currently low, ARCchart forecasts that the technology will be supported by 36% of handsets shipped by 2015.
Haptics involves the complex manipulation of an actuation element using defined waveforms to produce a range of effects, each of which may be perceived uniquely by the human finger. There are a variety of contexts in which haptics can be leveraged on a mobile handset: it can be used to provide tactile feedback on a touchscreen when interacting with various UI elements, such as a virtual keyboard or scrolling list, notifying the user that the input they intended has been registered by the device; or haptics can be used to provide a tactile dimension to gameplay.
In this study, ARCchart investigates the growing use of haptics on mobile phones, examining solutions in the market today, and the host of next generation technologies which will compete for market share over the coming years. The components which constitute a haptics system are described and the ecosystem of technology suppliers, mobile platforms and handset manufacturers are examined. Insight into the various factors driving haptics take-up is provided and estimates for the size of the mobile phone haptics market is presented, along with a five year forecast for growth of the industry.
Topics of coverage include:
- The components of a handset haptics system
- Haptics technology differentiators
- Comparison and ranking of actuation technologies
- Software implementation: dedicated IC vs. application processor
- OEM patents and R&D
- Next generation, HD haptic systems: review and outlook
- Factor fuelling haptics take-up
- Cost and integration challenges
- Review of the haptics ecosystem
- Vendor profiles
- Market size of five-year forecast
Companies mentioned, discussed or reviewed include:
Acoustics
Apple
Artificial Muscle
Atmil
Caratech
Cypris
Hokuriku
HTC
IDT
Imagis
Immersion
| Johnson Electric
KongHong Manufacturing
Kyocera
Mabuchi
Maxim
Motorola
Murata
National Semiconductor
NEC-Tokin
Nokia
NXP
| Pacinian
Renesas
RIM
Rogers Co.
Samsung
Sanyo
Senseg
ST Microelectronics
TAT
TDK
Texas Instruments
|
Answers and opinions are provided with respect to the following essential questions:
- What is HD haptics?
- How many haptics-enabled phones will ship in 2015?
- What is the value of the haptics market opportunity?
- Why has the haptics market been slow to evolve and gain traction?
- What portion of smartphones will be haptics-enabled?
- Which companies currently dominate the mobile haptics space?
- Which HD haptics technologies are likely to dominate in the short term?
- How do BOM costs compare for the various haptics solutions?
- How will the market for haptics controller ICs grow over the coming years?
- When will HD haptics start appearing in commercial products?
TOP
| Table of Contents |  ※資料のご請求は「お問い合わせ」からお申込みください
|
A. INTRODUCTION
| Haptics Implementations
| Actuators
A.2 | Haptics . More than Simply Vibrations
| Hardware and Software Components Required for Haptics
B. ACTUATION ELEMENTS AND HAPTICS SYSTEMS
B.1 | Architecture of a Haptics System
| Application Processor versus Dedicated IC
B.2 | Actuation Systems
| Inertial Actuation
| Piezoelectric Actuation
| Electroactive Polymer Artificial Muscle Actuation
| Surface Actuation
| Lateral Actuation
| Bending Wave Actuation
| Capacitive Electrosensory Interface
B.3 | Technology Differentiators
| Scalability
| Size & Ease of Integration
| Reliability
| Power Efficiency
| Response Times
| Variety of Haptics Effects
B.4 | OEM Haptic Technologies
| Nokia
| Apple
| Research in Motion
| Motorola
| HTC
C. MARKET DRIVERS AND BARRIERS
C.1 | Market Drivers
| Growth of Touchscreens and Virtual Interfaces
| Richer Media Experiences
| Maturing Ecosystem
| Haptics in Larger Mobile Devices
C.2 | Market Barriers
| Cost
| Handset Design Challenges
Power Consumption
Limitations of piezo systems
OEMs Must Address Integration Challenges
| Chicken and Egg
| Haptics is a Hard Sell
| Competition within the Ecosystem
D. MARKET OUTLOOK
D.1 | Dominant Technologies
| The Technology Window of Opportunity
| Move towards Touchscreen Integration
D.2 | Haptics Branding Opportunity
D.3 | The OEMs Best-Positioned to Dominate
| Apple
E. THE HAPTICS VALUE CHAIN
| Technology Suppliers
| Actuator Vendors
| Controller IC Vendors
| Touchscreen Manufacturers
E.2 | Vendor Profiles
| Artificial Muscle
| Immersion
Business Model Challenges
| Maxim
| National Semiconductor
| Pacinian
| Senseg
F. MARKET SIZE AND FORECAST
F.1 | Methodology
| BOM Estimates
F.2 | Handset Market
| Smartphones
| The Role of Touchscreen Mobile Phones
F.1 | Haptics Enabled Handsets
| Haptics Software Market Value
| Total Haptics Market Value
F.2 | HD Haptics
F.3 | Haptics ICs
List of Figures
Figure 1 - Haptic response on a virtual touchscreen keyboard
Figure 2 - Labyrinth mobile game benefiting from haptic feedback
Figure 3 - Anatomy of a touchscreen-based haptics system
Figure 4 - Summary of haptic techniques in use and under development
Figure 5 - Linear resonant and eccentric rotating mass actuators
Figure 6 - Disk-shaped piezo actuator
Figure 7 - Beam-shaped piezo actuator
Figure 8 - Example of an electro-active polymer actuator
Figure 9 - EAPM touchscreen implementation
Figure 10 - Surface Actuation
Figure 11 - Lateral actuator touchscreen mounting
Figure 12 - Haptic technologies summarised and compared
Figure 13 - Nokia’s Haptikos haptics system.
Figure 14 - Apple’s recent haptics patent applications
Figure 15 - Apple’s “Multi-touch display screen with localised tactile feedback” patent application
Figure 16 - Apple’s “Multi-touch with multi-haptics” patent application
Figure 17 - Piezo actuators on the Blackberry Storm 2
Figure 18 - Morphing keypad with haptics on the Motorola E8
Figure 19 - Global touchscreen handset shipments: 2010-2015
Figure 20 - Text input on a virtual touchscreen keyboard
Figure 21 - Cost breakdown for various haptics systems
Figure 22 - Haptic technologies summarised and compared
Figure 23 - Schematic of the haptics ecosystem
Figure 24 - Summary of leading actuator vendors by actuation technology
Figure 25 - Summary of leading haptics control IC vendors
Figure 26 - Summary of the vendors supporting the various haptic techniques
Figure 27 - Handset shipment forecast: 2010 to 2015
Figure 28 - Handset shipment forecast by region: 2010 to 2015
Figure 29 - Smartphone shipment forecast: 2010 to 2015
Figure 30 - Touchscreen handset shipment forecast: 2010 - 2015
Figure 31 - Haptics enabled handset shipments by device type: 2010-2015
Figure 32 - Haptics enabled handset shipments by region: 2010-2015
Figure 33 - Haptics software market value: 2010-2015
Figure 34 - Haptics software market value: 2010-2015
Figure 35 - HD haptics actuator element shipments by device type: 2010-2015
Figure 36 - HD haptics actuator element shipments by region: 2010-2015
Figure 37 - HD haptics systems market value: 2010-2015
Figure 38 - Haptics controller IC shipments by device type: 2010-2015
Figure 39 - Haptics IC shipments by region: 2010-2015
Figure 40 - Haptics IC market value: 2010-2015 .
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